Beauty and personal care · County · Michigan
Hair salons in Oceana County, MI
How Oceana County, MI compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #439 of 2,339 scored counties
#17 of 73 scored counties in Michigan
- Listings
- 14
- 2 chain locations (14%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $9.3M
- On personal care products and services · $897 a household
- Spending per listing
- $667K
- 55% above the U.S.
- Listings per 10k households
- 13.4
- 43% below the U.S.
- Population, 2025
- 27,177
- +1.7% since 2020
See the hair salons around any address in Oceana County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $897 per household (11% below the U.S. average), households in Oceana County spend about $9.3M a year on personal care products and services. That is about $667K of household spending for each salon on map listings, 55% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Oceana County has 14 hair salons on map listings as of September 2026. Chain locations make up 14% of them, against 14% across the U.S. That is 13.4 per 10,000 households, 43% below the U.S. rate of 23.4.
Official counts show 5 businesses with payroll classed as beauty salons in Oceana County in 2023. That is one for every 2,084 households, against one for every 1,535 across the U.S. Official counts list 41 one-person businesses without payroll.
Between 2020 and 2025, the population of Oceana County grew 1.7%, slower than the U.S. (+3.1%). For hair salons, Oceana County has a Groundwork market score of 65 (upper middle): #439 of 2,339 scored counties and #17 of 73 scored counties in Michigan. That puts it in the top quarter of counties.
How Oceana County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oceana County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.4 | 21.2 | 23.4 |
| Spending per listing | $667K | $464K | $430K |
| Households per official establishment | 2,084 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | +1.7% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $897 | $986 | $1,005 |
| Median household income | $62,417 | $72,875 | $80,734 |
| Groundwork market score | 65 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5
- Employees, 2023
- 8
- Annual payroll, 2023
- $173K
- One-person businesses, 2023
- 41Businesses with no payroll
- Map listings, September 2026
- 142 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Oceana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oceana County
- Population, 2025 estimate
- 27,177+1.7% since 2020
- Households
- 10,419
- Median age
- 44.4
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.0
- Land area
- 538 sq. mi.
- People per square mile
- 50
- Median household income
- $62,417+24.6% vs. 2015–2019, before inflation
- Average household income
- $82,476
- Median home value
- $190,100
- Jobs located here
- 5,895
- Daytime population
- 22,540Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oceana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Oceana County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
| 17Oceana County, MI | 65 | 14 | 13.4 | $667K | +1.7% | #439 of 2,339 |
Other business types in Oceana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Oceana County, MI?
Map listings as of September 2026 show 14 hair salons in Oceana County. 2 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Official counts also show 41 one-person businesses without payroll.
How much do households in Oceana County, MI spend on personal care products and services?
About $9.3M a year, or $897 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 14 hair salons on map listings, it comes to $667K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 10,419 households in Oceana County and national spending patterns by income.
How does Oceana County, MI compare with the U.S. for hair salons?
Oceana County has 13.4 hair salons per 10,000 households, 43% below the U.S. rate of 23.4. Spending per salon is $667K, 55% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Oceana County would have about 22, against 14 on map listings. There is one business with payroll in the industry for every 2,084 households, against one for every 1,535 across the U.S.
How fast is Oceana County, MI growing?
Population estimates put Oceana County at 27,177 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 10,419 households. Median household income in Oceana County is $62,417, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oceana County scores 65 for hair salons (upper middle), #439 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oceana County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Oceana County
Screening a site or an acquisition in Oceana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.