Beauty and personal care · County · Michigan
Hair salons in Ottawa County, MI
The hair salons in Ottawa County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #181 of 2,339 scored counties
#8 of 73 scored counties in Michigan
- Listings
- 203
- 30 chain locations (15%)
- Official establishments
- 54
- −1.8% since 2019
- Household spending a year
- $120.9M
- On personal care products and services · $1,086 a household
- Spending per listing
- $596K
- 38% above the U.S.
- Listings per 10k households
- 18.2
- 22% below the U.S.
- Population, 2025
- 308,459
- +3.9% since 2020
See the hair salons around any address in Ottawa County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Ottawa County has a Groundwork market score of 74 (upper middle): #181 of 2,339 scored counties and #8 of 73 scored counties in Michigan. That puts it in the top 10% of counties for hair salons.
As of September 2026, map listings count 203 hair salons in Ottawa County. Chain locations make up 15% of them, against 14% across the U.S. That is 18.2 per 10,000 households, 22% below the U.S. rate of 23.4.
Households in Ottawa County spend about $120.9M a year on personal care products and services, or $1,086 per household, 8% above the U.S. average. Spread across 203 hair salons, that is $596K per salon, 38% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 54 businesses with payroll in Ottawa County classed as beauty salons, down 1.8% from 2019. That is one for every 2,062 households, against one for every 1,535 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.2M have gone to businesses classed as beauty salons in Ottawa County. Population estimates show Ottawa County grew 3.9% from 2020 to 2025, faster than the U.S. (+3.1%).
How Ottawa County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ottawa County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.2 | 21.2 | 23.4 |
| Spending per listing | $596K | $464K | $430K |
| Households per official establishment | 2,062 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | −1.8% | +3.0% | +6.0% |
| Population growth, 2020–2025 | +3.9% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,086 | $986 | $1,005 |
| Median household income | $90,502 | $72,875 | $80,734 |
| Groundwork market score | 74 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 55 → 54−1.8% over the period
- Employees, 2023
- 388
- Annual payroll, 2023
- $10.5M
- One-person businesses, 2023
- 711Businesses with no payroll
- Map listings, September 2026
- 20330 chain locations
- Listings at the U.S. rate for this spending
- 281The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.2M
SBA-backed loans to businesses classed as beauty salons in Ottawa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ottawa County
- Population, 2025 estimate
- 308,459+3.9% since 2020
- Households
- 111,322
- Median age
- 38.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 564 sq. mi.
- People per square mile
- 535
- Median household income
- $90,502+30.6% vs. 2015–2019, before inflation
- Average household income
- $115,389
- Median home value
- $323,400
- Jobs located here
- 122,407
- Daytime population
- 286,672Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ottawa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Ottawa County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
Other business types in Ottawa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas73
- Hair salons74
- Barbershops78
- Nail salons87
- Spas and skin care79
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Ottawa County, MI?
Ottawa County has 203 hair salons on map listings as of September 2026. 30 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 54 businesses with payroll classed as beauty salons in 2023, down 1.8% from 2019. Another 711 one-person businesses have no payroll, by official counts.
How much do households in Ottawa County, MI spend on personal care products and services?
About $120.9M a year, or $1,086 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 203 hair salons on map listings, it comes to $596K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 111,322 households in Ottawa County and national spending patterns by income.
How does Ottawa County, MI compare with the U.S. for hair salons?
Ottawa County has 18.2 hair salons per 10,000 households, 22% below the U.S. rate of 23.4. Spending per salon is $596K, 38% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Ottawa County would have about 281, against 203 on map listings. There is one business with payroll in the industry for every 2,062 households, against one for every 1,535 across the U.S. The official count fell 1.8% from 2019 to 2023, against +6.0% for the U.S.
How fast is Ottawa County, MI growing?
Population estimates put Ottawa County at 308,459 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 111,322 households. The median household income in Ottawa County is $90,502 a year, 12% above the U.S. median of $80,734. That rose 30.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ottawa County scores 74 for hair salons (upper middle), #181 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ottawa County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Ottawa County
Screening a site or an acquisition in Ottawa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.