Beauty and personal care · County · Michigan
Hair salons in Emmet County, MI
How Emmet County, MI compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,948 of 2,339 scored counties
#70 of 73 scored counties in Michigan
- Listings
- 47
- 10 chain locations (21%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $15.7M
- On personal care products and services · $1,031 a household
- Spending per listing
- $333K
- 23% below the U.S.
- Listings per 10k households
- 30.9
- 32% above the U.S.
- Population, 2025
- 33,775
- −1.0% since 2020
See the hair salons around any address in Emmet County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Emmet County is 33 (lower middle), #1,948 of 2,339 scored counties and #70 of 73 scored counties in Michigan. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 47 hair salons in Emmet County. 10 of them (21%) are chain locations, against 14% across the U.S. That is 30.9 per 10,000 households, 32% above the U.S. rate of 23.4.
Households in Emmet County spend about $15.7M a year on personal care products and services, or $1,031 per household, 3% above the U.S. average. Spread across 47 hair salons, that is $333K per salon, 23% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Emmet County was 11 in 2023. That is one for every 1,381 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $55K has gone to businesses classed as beauty salons in Emmet County. Population estimates show Emmet County declined 1.0% from 2020 to 2025, against +3.1% for the U.S.
How Emmet County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Emmet County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.9 | 21.2 | 23.4 |
| Spending per listing | $333K | $464K | $430K |
| Households per official establishment | 1,381 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | −1.0% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,031 | $986 | $1,005 |
| Median household income | $78,112 | $72,875 | $80,734 |
| Groundwork market score | 33 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 11
- Employees, 2023
- 60
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- 55Businesses with no payroll
- Map listings, September 2026
- 4710 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $55K
SBA-backed loans to businesses classed as beauty salons in Emmet County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Emmet County
- Population, 2025 estimate
- 33,775−1.0% since 2020
- Households
- 15,190
- Median age
- 46.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 73
- Median household income
- $78,112+39.9% vs. 2015–2019, before inflation
- Average household income
- $109,768
- Median home value
- $315,700
- Jobs located here
- 15,430
- Daytime population
- 36,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Emmet County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Emmet County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
| 70Emmet County, MI | 33 | 47 | 30.9 | $333K | −1.0% | #1,948 of 2,339 |
Other business types in Emmet County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons33
- Barbershops55
- Nail salons68
- Spas and skin care31
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Emmet County, MI?
There are 47 hair salons on map listings in Emmet County as of September 2026. 10 of them (21%) are chain locations. The listings count hair and beauty salons. Official counts show 11 businesses with payroll classed as beauty salons in 2023. Another 55 one-person businesses have no payroll, by official counts.
How much do households in Emmet County, MI spend on personal care products and services?
About $15.7M a year, or $1,031 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 47 hair salons on map listings, it comes to $333K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 15,190 households in Emmet County and national spending patterns by income.
How does Emmet County, MI compare with the U.S. for hair salons?
Emmet County has 30.9 hair salons per 10,000 households, 32% above the U.S. rate of 23.4. Spending per salon is $333K, 23% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Emmet County would have about 36, against 47 on map listings. There is one business with payroll in the industry for every 1,381 households, against one for every 1,535 across the U.S.
How fast is Emmet County, MI growing?
Population estimates put Emmet County at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. The median household income in Emmet County is $78,112 a year, 3% below the U.S. median of $80,734. That rose 39.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Emmet County scores 33 for hair salons (lower middle), #1,948 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Emmet County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Emmet County
Screening a site or an acquisition in Emmet County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.