Beauty and personal care · County · Michigan
Hair salons in Mason County, MI
How Mason County, MI compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,160 of 2,339 scored counties
#48 of 73 scored counties in Michigan
- Listings
- 23
- 5 chain locations (22%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $11.8M
- On personal care products and services · $921 a household
- Spending per listing
- $513K
- 19% above the U.S.
- Listings per 10k households
- 18.0
- 23% below the U.S.
- Population, 2025
- 29,040
- 0.0% since 2020
See the hair salons around any address in Mason County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $921 per household (8% below the U.S. average), households in Mason County spend about $11.8M a year on personal care products and services. Spread across 23 hair salons, that is $513K per salon, 19% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Mason County has 23 hair salons on map listings as of September 2026. Chain locations make up 22% of them, against 14% across the U.S. That is 18.0 per 10,000 households, 23% below the U.S. rate of 23.4.
Official counts show 8 businesses with payroll classed as beauty salons in Mason County in 2023. That is one for every 1,600 households, against one for every 1,535 across the U.S. Official counts also show 56 one-person businesses without payroll.
Population estimates show Mason County held about level from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for hair salons in Mason County is 50 (upper middle), #1,160 of 2,339 scored counties and #48 of 73 scored counties in Michigan.
How Mason County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mason County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.0 | 21.2 | 23.4 |
| Spending per listing | $513K | $464K | $430K |
| Households per official establishment | 1,600 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | 0.0% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $921 | $986 | $1,005 |
| Median household income | $64,748 | $72,875 | $80,734 |
| Groundwork market score | 50 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 8
- Employees, 2023
- 19
- Annual payroll, 2023
- $601K
- One-person businesses, 2023
- 56Businesses with no payroll
- Map listings, September 2026
- 235 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Mason County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mason County
- Population, 2025 estimate
- 29,0400.0% since 2020
- Households
- 12,801
- Median age
- 47.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 495 sq. mi.
- People per square mile
- 59
- Median household income
- $64,748+25.2% vs. 2015–2019, before inflation
- Average household income
- $85,702
- Median home value
- $219,600
- Jobs located here
- 8,586
- Daytime population
- 26,202Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mason County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Mason County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
| 48Mason County, MI | 50 | 23 | 18.0 | $513K | 0.0% | #1,160 of 2,339 |
Other business types in Mason County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons50
- Barbershops
- Nail salons
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Mason County, MI?
Map listings as of September 2026 show 23 hair salons in Mason County. 5 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 8 businesses with payroll classed as beauty salons in 2023. Another 56 one-person businesses have no payroll, by official counts.
How much do households in Mason County, MI spend on personal care products and services?
About $11.8M a year, or $921 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 23 hair salons on map listings, it comes to $513K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 12,801 households in Mason County and national spending patterns by income.
How does Mason County, MI compare with the U.S. for hair salons?
Mason County has 18.0 hair salons per 10,000 households, 23% below the U.S. rate of 23.4. Spending per salon is $513K, 19% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Mason County would have about 27, against 23 on map listings. There is one business with payroll in the industry for every 1,600 households, against one for every 1,535 across the U.S.
How fast is Mason County, MI growing?
Population estimates put Mason County at 29,040 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 12,801 households. Median household income in Mason County is $64,748, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mason County scores 50 for hair salons (upper middle), #1,160 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mason County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Mason County
Screening a site or an acquisition in Mason County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.