Beauty and personal care · Small-town market · Michigan
Hair salons in the Owosso, MI area
How the Owosso, MI area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #188 of 538 scored small-town markets
#9 of 18 scored small-town markets based in Michigan
- Listings
- 57
- 10 chain locations (18%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $25.9M
- On personal care products and services · $922 a household
- Spending per listing
- $455K
- 6% above the U.S.
- Listings per 10k households
- 20.3
- 13% below the U.S.
- Population, 2025
- 67,681
- −0.4% since 2020
See the hair salons around any address in the Owosso area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 57 hair salons in the Owosso area. 10 of them (18%) are chain locations, against 14% across the U.S. That comes to 20.3 for every 10,000 households, 13% below the U.S. rate of 23.4.
At $922 per household (8% below the U.S. average), households in the Owosso area spend about $25.9M a year on personal care products and services. Spread across 57 hair salons, that is $455K per salon, 6% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 10 businesses with payroll in the Owosso area classed as beauty salons. That is one for every 2,813 households, against one for every 1,535 across the U.S. Official counts list 205 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $72K has gone to businesses classed as beauty salons in the Owosso area.
Population estimates show the Owosso area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. For hair salons, the Owosso area has a Groundwork market score of 57 (upper middle): #188 of 538 scored small-town markets and #9 of 18 scored small-town markets based in Michigan.
How the Owosso area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owosso area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.3 | 21.2 | 23.4 |
| Spending per listing | $455K | $464K | $430K |
| Households per official establishment | 2,813 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | −0.4% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $922 | $986 | $1,005 |
| Median household income | $67,404 | $72,875 | $80,734 |
| Groundwork market score | 57 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 29
- Annual payroll, 2023
- $617K
- One-person businesses, 2023
- 205Businesses with no payroll
- Map listings, September 2026
- 5710 chain locations
- Listings at the U.S. rate for this spending
- 60The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $72K
SBA-backed loans to businesses classed as beauty salons in the Owosso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owosso area
- Population, 2025 estimate
- 67,681−0.4% since 2020
- Households
- 28,126
- Median age
- 43.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 531 sq. mi.
- People per square mile
- 128
- Median household income
- $67,404
- Average household income
- $84,758
- Median home value
- $171,600
- Jobs located here
- 14,880
- Daytime population
- 55,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owosso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for hair salons, numbered among those based in Michigan (a market based in another state is listed without a number), with the Owosso area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 80 | 58 | 12.7 | $807K | +2.1% | #11 of 538 |
| 2Houghton, MI | 80 | 22 | 14.2 | $628K | +1.8% | #12 of 538 |
| 3Coldwater, MI | 65 | 31 | 18.3 | $486K | +2.5% | #94 of 538 |
| 4Big Rapids, MI | 63 | 27 | 16.2 | $535K | +4.7% | #118 of 538 |
| 5Marquette, MI | 62 | 49 | 17.3 | $522K | +2.3% | #127 of 538 |
| 6Adrian, MI | 62 | 71 | 18.3 | $516K | −1.6% | #128 of 538 |
| 7Hillsdale, MI | 62 | 32 | 17.9 | $505K | 0.0% | #130 of 538 |
| 8Alma, MI | 58 | 26 | 17.6 | $508K | −1.1% | #170 of 538 |
| Marinette, WI-MI | 57 | 54 | 18.4 | $480K | +0.3% | #186 of 538 |
| 9Owosso, MI | 57 | 57 | 20.3 | $455K | −0.4% | #188 of 538 |
Other business types in the Owosso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons57
- Barbershops54
- Nail salons72
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Owosso, MI area?
The Owosso area has 57 hair salons on map listings as of September 2026. 10 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 10 businesses with payroll classed as beauty salons in 2023. Official counts also show 205 one-person businesses without payroll.
How much do households in the Owosso, MI area spend on personal care products and services?
About $25.9M a year, or $922 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 57 hair salons on map listings, it comes to $455K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 28,126 households in the Owosso area and national spending patterns by income.
How does the Owosso, MI area compare with the U.S. for hair salons?
The Owosso area has 20.3 hair salons per 10,000 households, 13% below the U.S. rate of 23.4. Spending per salon is $455K, 6% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Owosso area would have about 60, against 57 on map listings. There is one business with payroll in the industry for every 2,813 households, against one for every 1,535 across the U.S.
How fast is the Owosso, MI area growing?
Population estimates put the Owosso area at 67,681 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 28,126 households. The median household income in the Owosso area is $67,404 a year, 17% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owosso area scores 57 for hair salons (upper middle), #188 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owosso area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Owosso area
Screening a site or an acquisition in the Owosso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.