Beauty and personal care · County · Michigan
Hair salons in Hillsdale County, MI
Competitor counts, household spending and official business counts for hair salons in Hillsdale County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #737 of 2,339 scored counties
#29 of 73 scored counties in Michigan
- Listings
- 32
- 11 chain locations (34%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $16.1M
- On personal care products and services · $904 a household
- Spending per listing
- $505K
- 17% above the U.S.
- Listings per 10k households
- 17.9
- 24% below the U.S.
- Population, 2025
- 45,738
- 0.0% since 2020
See the hair salons around any address in Hillsdale County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Hillsdale County spend about $16.1M a year on personal care products and services, or $904 per household, 10% below the U.S. average. That works out to $505K per salon, 17% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 32 hair salons on map listings in Hillsdale County as of September 2026. Of those, 11 are chain locations, or 34%, against 14% across the U.S. Per 10,000 households, that is 17.9, 24% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Hillsdale County was 6 in 2023. That is one for every 2,977 households, against one for every 1,535 across the U.S. Official counts also show 97 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $7,000 has gone to businesses classed as beauty salons in Hillsdale County.
Population estimates show Hillsdale County held about level from 2020 to 2025, against +3.1% for the U.S. Hillsdale County scores 59 (upper middle) on the Groundwork market score for hair salons, ranking #737 of 2,339 scored counties and #29 of 73 scored counties in Michigan.
How Hillsdale County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsdale County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.9 | 21.2 | 23.4 |
| Spending per listing | $505K | $464K | $430K |
| Households per official establishment | 2,977 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | 0.0% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $904 | $986 | $1,005 |
| Median household income | $64,242 | $72,875 | $80,734 |
| Groundwork market score | 59 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 6
- Employees, 2023
- 32
- Annual payroll, 2023
- $618K
- One-person businesses, 2023
- 97Businesses with no payroll
- Map listings, September 2026
- 3211 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $7,000
SBA-backed loans to businesses classed as beauty salons in Hillsdale County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hillsdale County
- Population, 2025 estimate
- 45,7380.0% since 2020
- Households
- 17,860
- Median age
- 43.3
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 598 sq. mi.
- People per square mile
- 76
- Median household income
- $64,242+29.5% vs. 2015–2019, before inflation
- Average household income
- $81,816
- Median home value
- $176,100
- Jobs located here
- 12,372
- Daytime population
- 39,069Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsdale County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Hillsdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Hillsdale County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
| 29Hillsdale County, MI | 59 | 32 | 17.9 | $505K | 0.0% | #737 of 2,339 |
Other business types in Hillsdale County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons59
- Barbershops
- Nail salons
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Hillsdale County, MI?
As of September 2026, map listings count 32 hair salons in Hillsdale County. 11 of them (34%) are chain locations. The listings count hair and beauty salons. Official counts show 6 businesses with payroll classed as beauty salons in 2023. Another 97 one-person businesses have no payroll, by official counts.
How much do households in Hillsdale County, MI spend on personal care products and services?
About $16.1M a year, or $904 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 32 hair salons on map listings, it comes to $505K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 17,860 households in Hillsdale County and national spending patterns by income.
How does Hillsdale County, MI compare with the U.S. for hair salons?
Hillsdale County has 17.9 hair salons per 10,000 households, 24% below the U.S. rate of 23.4. Spending per salon is $505K, 17% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Hillsdale County would have about 38, against 32 on map listings. There is one business with payroll in the industry for every 2,977 households, against one for every 1,535 across the U.S.
How fast is Hillsdale County, MI growing?
Population estimates put Hillsdale County at 45,738 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 17,860 households. Median household income in Hillsdale County is $64,242, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsdale County scores 59 for hair salons (upper middle), #737 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsdale County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Hillsdale County
Screening a site or an acquisition in Hillsdale County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsdale County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.