Beauty and personal care · County · Michigan
Hair salons in Wayne County, MI
How Wayne County, MI compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,320 of 2,339 scored counties
#55 of 73 scored counties in Michigan
- Listings
- 1,385
- 164 chain locations (12%)
- Official establishments
- 354
- +13.1% since 2019
- Household spending a year
- $638.2M
- On personal care products and services · $911 a household
- Spending per listing
- $461K
- 7% above the U.S.
- Listings per 10k households
- 19.8
- 15% below the U.S.
- Population, 2025
- 1,769,038
- −1.1% since 2020
See the hair salons around any address in Wayne County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Wayne County spend about $638.2M a year on personal care products and services, or $911 per household, 9% below the U.S. average. Spread across 1,385 hair salons, that is $461K per salon, 7% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Wayne County has 1,385 hair salons on map listings as of September 2026. Chain locations make up 12% of them, against 14% across the U.S. That is 19.8 per 10,000 households, 15% below the U.S. rate of 23.4.
In 2023, official counts showed 354 businesses with payroll in Wayne County classed as beauty salons, up 13.1% from 2019. That is one for every 1,979 households, against one for every 1,535 across the U.S. Another 11,573 one-person businesses have no payroll, by official counts. Since fiscal 2022, 19 SBA-backed loans worth $3.1M have gone to businesses classed as beauty salons in Wayne County.
Population estimates put the population change in Wayne County from 2020 to 2025 at −1.1%, against +3.1% for the U.S. The Groundwork market score for hair salons in Wayne County is 47 (lower middle), #1,320 of 2,339 scored counties and #55 of 73 scored counties in Michigan.
How Wayne County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.8 | 21.2 | 23.4 |
| Spending per listing | $461K | $464K | $430K |
| Households per official establishment | 1,979 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | +13.1% | +3.0% | +6.0% |
| Population growth, 2020–2025 | −1.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $911 | $986 | $1,005 |
| Median household income | $60,539 | $72,875 | $80,734 |
| Groundwork market score | 47 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 313 → 354+13.1% over the period
- Employees, 2023
- 1,640
- Annual payroll, 2023
- $42.7M
- One-person businesses, 2023
- 11,573Businesses with no payroll
- Map listings, September 2026
- 1,385164 chain locations
- Listings at the U.S. rate for this spending
- 1,483The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 19
- Amount
- $3.1M
SBA-backed loans to businesses classed as beauty salons in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 1,769,038−1.1% since 2020
- Households
- 700,591
- Median age
- 38.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.5
- Land area
- 612 sq. mi.
- People per square mile
- 2,897
- Median household income
- $60,539+28.0% vs. 2015–2019, before inflation
- Average household income
- $85,609
- Median home value
- $178,500
- Jobs located here
- 669,243
- Daytime population
- 1,771,020Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Wayne County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
| 55Wayne County, MI | 47 | 1,385 | 19.8 | $461K | −1.1% | #1,320 of 2,339 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons47
- Barbershops32
- Nail salons58
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Wayne County, MI?
Map listings as of September 2026 show 1,385 hair salons in Wayne County. 164 of them (12%) are chain locations. The listings count hair and beauty salons. Official counts show 354 businesses with payroll classed as beauty salons in 2023, up 13.1% from 2019. Official counts list 11,573 one-person businesses without payroll.
How much do households in Wayne County, MI spend on personal care products and services?
About $638.2M a year, or $911 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 1,385 hair salons on map listings, it comes to $461K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 700,591 households in Wayne County and national spending patterns by income.
How does Wayne County, MI compare with the U.S. for hair salons?
Wayne County has 19.8 hair salons per 10,000 households, 15% below the U.S. rate of 23.4. Spending per salon is $461K, 7% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Wayne County would have about 1,483, against 1,385 on map listings. There is one business with payroll in the industry for every 1,979 households, against one for every 1,535 across the U.S. The official count rose 13.1% from 2019 to 2023, against +6.0% for the U.S.
How fast is Wayne County, MI growing?
Population estimates put Wayne County at 1,769,038 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 700,591 households. Median household income in Wayne County is $60,539, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 47 for hair salons (lower middle), #1,320 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.