Beauty and personal care · County · Michigan
Hair salons in Branch County, MI
Competitor counts, household spending and official business counts for hair salons in Branch County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #640 of 2,339 scored counties
#26 of 73 scored counties in Michigan
- Listings
- 31
- 6 chain locations (19%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $15.1M
- On personal care products and services · $891 a household
- Spending per listing
- $486K
- 13% above the U.S.
- Listings per 10k households
- 18.3
- 22% below the U.S.
- Population, 2025
- 45,993
- +2.5% since 2020
See the hair salons around any address in Branch County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Branch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 31 hair salons in Branch County. Of those, 6 are chain locations, or 19%, against 14% across the U.S. Per 10,000 households, that is 18.3, 22% below the U.S. rate of 23.4.
Households in Branch County spend about $15.1M a year on personal care products and services, or $891 per household, 11% below the U.S. average. That works out to $486K per salon, 13% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 6 businesses with payroll classed as beauty salons in Branch County in 2023. That is one for every 2,818 households, against one for every 1,535 across the U.S. Official counts list 85 one-person businesses without payroll.
Population estimates show Branch County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). Branch County scores 61 (upper middle) on the Groundwork market score for hair salons, ranking #640 of 2,339 scored counties and #26 of 73 scored counties in Michigan.
How Branch County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Branch County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.3 | 21.2 | 23.4 |
| Spending per listing | $486K | $464K | $430K |
| Households per official establishment | 2,818 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | +2.5% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $891 | $986 | $1,005 |
| Median household income | $63,724 | $72,875 | $80,734 |
| Groundwork market score | 61 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 6
- Employees, 2023
- 20
- Annual payroll, 2023
- $382K
- One-person businesses, 2023
- 85Businesses with no payroll
- Map listings, September 2026
- 316 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Branch County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Branch County
- Population, 2025 estimate
- 45,993+2.5% since 2020
- Households
- 16,906
- Median age
- 41.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 506 sq. mi.
- People per square mile
- 89
- Median household income
- $63,724+22.7% vs. 2015–2019, before inflation
- Average household income
- $79,966
- Median home value
- $162,500
- Jobs located here
- 14,063
- Daytime population
- 41,389Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Branch County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Branch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Branch County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
| 26Branch County, MI | 61 | 31 | 18.3 | $486K | +2.5% | #640 of 2,339 |
Other business types in Branch County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons61
- Barbershops58
- Nail salons
- Spas and skin care72
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Branch County, MI?
Branch County has 31 hair salons on map listings as of September 2026. 6 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 6 businesses with payroll classed as beauty salons in 2023. Official counts also show 85 one-person businesses without payroll.
How much do households in Branch County, MI spend on personal care products and services?
About $15.1M a year, or $891 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 31 hair salons on map listings, it comes to $486K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 16,906 households in Branch County and national spending patterns by income.
How does Branch County, MI compare with the U.S. for hair salons?
Branch County has 18.3 hair salons per 10,000 households, 22% below the U.S. rate of 23.4. Spending per salon is $486K, 13% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Branch County would have about 35, against 31 on map listings. There is one business with payroll in the industry for every 2,818 households, against one for every 1,535 across the U.S.
How fast is Branch County, MI growing?
Population estimates put Branch County at 45,993 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 16,906 households. The median household income in Branch County is $63,724 a year, 21% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Branch County scores 61 for hair salons (upper middle), #640 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Branch County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Branch County
Screening a site or an acquisition in Branch County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Branch County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.