Beauty and personal care · County · Michigan
Hair salons in Kent County, MI
The hair salons in Kent County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,243 of 2,339 scored counties
#52 of 73 scored counties in Michigan
- Listings
- 632
- 113 chain locations (18%)
- Official establishments
- 204
- +11.5% since 2019
- Household spending a year
- $268.1M
- On personal care products and services · $1,045 a household
- Spending per listing
- $424K
- In line with the U.S.
- Listings per 10k households
- 24.6
- 5% above the U.S.
- Population, 2025
- 675,232
- +2.5% since 2020
See the hair salons around any address in Kent County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 632 hair salons in Kent County. 113 of them (18%) are chain locations, against 14% across the U.S. That comes to 24.6 for every 10,000 households, 5% above the U.S. rate of 23.4.
At $1,045 per household (4% above the U.S. average), households in Kent County spend about $268.1M a year on personal care products and services. Spread across 632 hair salons, that is $424K per salon, in line with the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Kent County was 204 in 2023, up 11.5% from 2019. That is one for every 1,258 households, against one for every 1,535 across the U.S. Official counts list 1,864 one-person businesses without payroll. Since fiscal 2022, 9 SBA-backed loans worth $2.9M have gone to businesses classed as beauty salons in Kent County.
Population estimates put the population change in Kent County from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in Kent County is 49 (lower middle), #1,243 of 2,339 scored counties and #52 of 73 scored counties in Michigan.
How Kent County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kent County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.6 | 21.2 | 23.4 |
| Spending per listing | $424K | $464K | $430K |
| Households per official establishment | 1,258 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | +11.5% | +3.0% | +6.0% |
| Population growth, 2020–2025 | +2.5% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,045 | $986 | $1,005 |
| Median household income | $82,631 | $72,875 | $80,734 |
| Groundwork market score | 49 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 183 → 204+11.5% over the period
- Employees, 2023
- 1,258
- Annual payroll, 2023
- $42.9M
- One-person businesses, 2023
- 1,864Businesses with no payroll
- Map listings, September 2026
- 632113 chain locations
- Listings at the U.S. rate for this spending
- 623The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $2.9M
SBA-backed loans to businesses classed as beauty salons in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kent County
- Population, 2025 estimate
- 675,232+2.5% since 2020
- Households
- 256,648
- Median age
- 37.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 850 sq. mi.
- People per square mile
- 781
- Median household income
- $82,631+31.1% vs. 2015–2019, before inflation
- Average household income
- $109,612
- Median home value
- $289,900
- Jobs located here
- 399,575
- Daytime population
- 767,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Kent County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
| 52Kent County, MI | 49 | 632 | 24.6 | $424K | +2.5% | #1,243 of 2,339 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons49
- Barbershops67
- Nail salons67
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Kent County, MI?
Kent County has 632 hair salons on map listings as of September 2026. 113 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 204 businesses with payroll classed as beauty salons in 2023, up 11.5% from 2019. Official counts also show 1,864 one-person businesses without payroll.
How much do households in Kent County, MI spend on personal care products and services?
About $268.1M a year, or $1,045 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 632 hair salons on map listings, it comes to $424K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 256,648 households in Kent County and national spending patterns by income.
How does Kent County, MI compare with the U.S. for hair salons?
Kent County has 24.6 hair salons per 10,000 households, 5% above the U.S. rate of 23.4. Spending per salon is $424K, in line with the U.S. figure of $430K. At the national ratio of hair salons to household spending, Kent County would have about 623, against 632 on map listings. There is one business with payroll in the industry for every 1,258 households, against one for every 1,535 across the U.S. The official count rose 11.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is Kent County, MI growing?
Population estimates put Kent County at 675,232 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 256,648 households. The median household income in Kent County is $82,631 a year, 2% above the U.S. median of $80,734. That rose 31.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 49 for hair salons (lower middle), #1,243 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.