Beauty and personal care · County · Michigan
Hair salons in Mecosta County, MI
How Mecosta County, MI compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #727 of 2,339 scored counties
#28 of 73 scored counties in Michigan
- Listings
- 27
- 9 chain locations (33%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $14.4M
- On personal care products and services · $864 a household
- Spending per listing
- $535K
- 24% above the U.S.
- Listings per 10k households
- 16.2
- 31% below the U.S.
- Population, 2025
- 42,320
- +4.7% since 2020
See the hair salons around any address in Mecosta County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mecosta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $864 per household (14% below the U.S. average), households in Mecosta County spend about $14.4M a year on personal care products and services. Spread across 27 hair salons, that is $535K per salon, 24% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 27 hair salons on map listings in Mecosta County as of September 2026. Chain locations make up 33% of them, against 14% across the U.S. That comes to 16.2 for every 10,000 households, 31% below the U.S. rate of 23.4.
In 2023, official counts showed 9 businesses with payroll in Mecosta County classed as beauty salons. That is one for every 1,856 households, against one for every 1,535 across the U.S. Official counts also show 66 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $18K has gone to businesses classed as beauty salons in Mecosta County.
Between 2020 and 2025, the population of Mecosta County grew 4.7%, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Mecosta County is 59 (upper middle), #727 of 2,339 scored counties and #28 of 73 scored counties in Michigan.
How Mecosta County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mecosta County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.2 | 21.2 | 23.4 |
| Spending per listing | $535K | $464K | $430K |
| Households per official establishment | 1,856 | 1,879 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | +4.7% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $864 | $986 | $1,005 |
| Median household income | $60,951 | $72,875 | $80,734 |
| Groundwork market score | 59 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 9
- Employees, 2023
- 40
- Annual payroll, 2023
- $940K
- One-person businesses, 2023
- 66Businesses with no payroll
- Map listings, September 2026
- 279 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $18K
SBA-backed loans to businesses classed as beauty salons in Mecosta County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mecosta County
- Population, 2025 estimate
- 42,320+4.7% since 2020
- Households
- 16,708
- Median age
- 41.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 555 sq. mi.
- People per square mile
- 74
- Median household income
- $60,951+35.4% vs. 2015–2019, before inflation
- Average household income
- $74,230
- Median home value
- $178,900
- Jobs located here
- 11,143
- Daytime population
- 38,247Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mecosta County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Mecosta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for hair salons, numbered among those based in Michigan, with Mecosta County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 10 | 10.4 | $1.1M | +3.0% | #29 of 2,339 |
| 2Monroe County, MI | 81 | 75 | 11.9 | $845K | +0.7% | #66 of 2,339 |
| 3Barry County, MI | 81 | 34 | 13.9 | $718K | +2.2% | #69 of 2,339 |
| 4Cass County, MI | 79 | 20 | 9.4 | $1M | +0.2% | #86 of 2,339 |
| 5Allegan County, MI | 79 | 58 | 12.7 | $807K | +2.1% | #89 of 2,339 |
| 6Antrim County, MI | 75 | 19 | 17.1 | $561K | +5.3% | #159 of 2,339 |
| 7Kalkaska County, MI | 74 | 11 | 14.1 | $635K | +4.3% | #179 of 2,339 |
| 8Ottawa County, MI | 74 | 203 | 18.2 | $596K | +3.9% | #181 of 2,339 |
| 9Houghton County, MI | 73 | 21 | 14.7 | $610K | +1.6% | #208 of 2,339 |
| 10Clinton County, MI | 73 | 58 | 18.3 | $586K | +1.6% | #209 of 2,339 |
| 28Mecosta County, MI | 59 | 27 | 16.2 | $535K | +4.7% | #727 of 2,339 |
Other business types in Mecosta County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons59
- Barbershops
- Nail salons58
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Mecosta County, MI?
As of September 2026, map listings count 27 hair salons in Mecosta County. 9 of them (33%) are chain locations. The listings count hair and beauty salons. Official counts show 9 businesses with payroll classed as beauty salons in 2023. Another 66 one-person businesses have no payroll, by official counts.
How much do households in Mecosta County, MI spend on personal care products and services?
About $14.4M a year, or $864 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 27 hair salons on map listings, it comes to $535K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 16,708 households in Mecosta County and national spending patterns by income.
How does Mecosta County, MI compare with the U.S. for hair salons?
Mecosta County has 16.2 hair salons per 10,000 households, 31% below the U.S. rate of 23.4. Spending per salon is $535K, 24% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Mecosta County would have about 34, against 27 on map listings. There is one business with payroll in the industry for every 1,856 households, against one for every 1,535 across the U.S.
How fast is Mecosta County, MI growing?
Population estimates put Mecosta County at 42,320 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 16,708 households. Median household income in Mecosta County is $60,951, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mecosta County scores 59 for hair salons (upper middle), #727 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mecosta County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Mecosta County
Screening a site or an acquisition in Mecosta County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mecosta County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.