Beauty and personal care · County · West Virginia
Salons, barbers and spas in Preston County, WV
The salons, barbers and spas in Preston County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #728 of 2,385 scored counties
#8 of 43 scored counties in West Virginia
- Listings
- 21
- 2 chain locations (10%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10.3M
- On personal care products and services · $801 a household
- Spending per listing
- $489K
- 2.3 times the U.S.
- Listings per 10k households
- 16.4
- 65% below the U.S.
- Population, 2025
- 34,004
- −0.6% since 2020
See the salons, barbers and spas around any address in Preston County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Preston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Preston County spend about $10.3M a year on personal care products and services, or $801 per household, 20% below the U.S. average. That works out to $489K per business, 2.3 times the U.S. figure of $213K.
Preston County has 21 salons, barbers and spas on map listings as of September 2026. Chain locations make up 10% of them, against 15% across the U.S. Per 10,000 households, that is 16.4, 65% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Preston County, since they leave out counts under 3. Official counts list 101 one-person businesses without payroll.
Between 2020 and 2025, the population of Preston County declined 0.6%, against +3.1% for the U.S. Preston County scores 58 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #728 of 2,385 scored counties and #8 of 43 scored counties in West Virginia.
How Preston County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Preston County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.4 | 33.3 | 47.2 |
| Spending per listing | $489K | $240K | $213K |
| Households per official establishment | n/a | 1,679 | 804 |
| Official establishment growth, 2019–2023 | n/a | +16.4% | +14.1% |
| Population growth, 2020–2025 | −0.6% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $801 | $802 | $1,005 |
| Median household income | $61,880 | $59,608 | $80,734 |
| Groundwork market score | 58 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 101Businesses with no payroll
- Map listings, September 2026
- 212 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Preston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Preston County
- Population, 2025 estimate
- 34,004−0.6% since 2020
- Households
- 12,809
- Median age
- 44.0
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.9
- Land area
- 649 sq. mi.
- People per square mile
- 53
- Median household income
- $61,880+19.3% vs. 2015–2019, before inflation
- Average household income
- $75,856
- Median home value
- $162,800
- Jobs located here
- 6,983
- Daytime population
- 28,456Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Preston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Preston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for salons, barbers and spas, numbered among those based in West Virginia, with Preston County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 81 | 50 | 21.9 | $466K | +9.2% | #59 of 2,385 |
| 2Hampshire County, WV | 71 | 15 | 17.4 | $467K | +4.4% | #245 of 2,385 |
| 3Berkeley County, WV | 68 | 143 | 28.0 | $326K | +13.7% | #342 of 2,385 |
| 4Taylor County, WV | 62 | 8 | 12.1 | $661K | −2.4% | #545 of 2,385 |
| 5Mineral County, WV | 61 | 22 | 19.8 | $418K | −0.4% | #589 of 2,385 |
| 6Morgan County, WV | 60 | 22 | 30.0 | $280K | +5.5% | #650 of 2,385 |
| 7Putnam County, WV | 59 | 77 | 33.1 | $282K | −1.0% | #701 of 2,385 |
| 8Preston County, WV | 58 | 21 | 16.4 | $489K | −0.6% | #728 of 2,385 |
| 9Wayne County, WV | 57 | 36 | 22.8 | $342K | −4.0% | #772 of 2,385 |
| 10Monroe County, WV | 54 | 10 | 21.6 | $346K | +0.8% | #922 of 2,385 |
Other business types in Preston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons56
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Preston County, WV?
Map listings as of September 2026 show 21 salons, barbers and spas in Preston County. 2 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Preston County: counts under 3 are left out. Official counts also show 101 one-person businesses without payroll.
How much do households in Preston County, WV spend on personal care products and services?
About $10.3M a year, or $801 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 21 salons, barbers and spas on map listings, it comes to $489K per business. It is estimated from the incomes of the 12,809 households in Preston County and national spending patterns by income.
How does Preston County, WV compare with the U.S. for salons, barbers and spas?
Preston County has 16.4 salons, barbers and spas per 10,000 households, 65% below the U.S. rate of 47.2. Spending per business is $489K, 2.3 times the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Preston County would have about 48, against 21 on map listings.
How fast is Preston County, WV growing?
Population estimates put Preston County at 34,004 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 12,809 households. The median household income in Preston County is $61,880 a year, 23% below the U.S. median of $80,734. That rose 19.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Preston County scores 58 for salons, barbers and spas (upper middle), #728 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Preston County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Preston County
Screening a site or an acquisition in Preston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Preston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.