Market rankings · West Virginia
Barbershops in West Virginia
Every metro area, small-town market and county in West Virginia, ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 315
- 39 chain locations (12%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $584.1M
- On personal care products and services
- Listings per 10k households
- 4.3
- 19% below the U.S.
- Spending per listing
- $1.9M
- 2% below the U.S.
- Rank among states
- #43 of 51
- Market score 36 · Lower middle
A site report maps the barbershops on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
West Virginia has 315 barbershops on map listings as of September 2026. Of those, 39 are chain locations, or 12%, against 12% across the U.S. That comes to 4.3 for every 10,000 households, 19% below the U.S. rate of 5.3.
Households in West Virginia spend about $584.1M a year on personal care products and services, or $802 per household, 20% below the U.S. average. That is about $1.9M of household spending for each shop on map listings, 2% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
In 2023, official counts showed 17 businesses with payroll in West Virginia classed as barber shops. That is one for every 42,862 households, against one for every 16,589 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $237K have gone to businesses classed as barber shops in West Virginia.
Among the 50 states and DC, West Virginia ranks #43 for barbershops, with a Groundwork market score of 36 (lower middle). Of the 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (65). Of the 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest (54).
Every market in West Virginia for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 65 | 53 | 4.5 | $2M | +7.1% | #81 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 59 | 1,187 | 5.0 | $2.4M | +3.3% | #120 of 387 |
| 1Morgantown, WV | 50 | 21 | 3.7 | $2.3M | +1.3% | #191 of 387 |
| Winchester, VA-WV | 49 | 35 | 6.3 | $1.5M | +6.5% | #203 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 38 | 71 | 4.7 | $1.7M | −2.6% | #297 of 387 |
| 3Weirton-Steubenville, WV-OH | 36 | 17 | 3.4 | $2.4M | −3.6% | #304 of 387 |
| 4Wheeling, WV-OH | 33 | 22 | 3.8 | $2.2M | −3.6% | #315 of 387 |
| 5Charleston, WV | 27 | 57 | 6.5 | $1.2M | −4.7% | #345 of 387 |
| 6Parkersburg-Vienna, WV | 22 | 17 | 4.5 | $1.8M | −2.3% | #360 of 387 |
| 7Beckley, WV | 7 | 26 | 5.8 | $1.3M | −4.3% | #386 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fairmont, WV | 54 | 7 | 3.0 | $2.8M | −1.2% | #164 of 377 |
| Cumberland, MD-WV | 51 | 11 | 2.9 | $2.8M | −1.3% | #188 of 377 |
| 2Clarksburg, WV | 42 | 13 | 3.7 | $2.2M | −2.4% | #241 of 377 |
| 3Bluefield, WV-VA | 17 | 20 | 4.9 | $1.5M | −3.8% | #345 of 377 |
| 4Elkins, WV | 13 | 7 | 6.6 | $1.2M | −3.6% | #354 of 377 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 90 | 5 | 2.2 | $4.7M | +9.2% | #12 of 1,356 |
| 2Berkeley County, WV | 69 | 20 | 3.9 | $2.3M | +13.7% | #265 of 1,356 |
| 3Putnam County, WV | 51 | 9 | 3.9 | $2.4M | −1.0% | #670 of 1,356 |
| 4Monongalia County, WV | 49 | 19 | 4.3 | $2.1M | +2.0% | #722 of 1,356 |
| 5Marion County, WV | 48 | 7 | 3.0 | $2.8M | −1.2% | #742 of 1,356 |
| 6Kanawha County, WV | 32 | 52 | 6.8 | $1.2M | −4.3% | #1,077 of 1,356 |
| 7Wayne County, WV | 30 | 6 | 3.8 | $2.1M | −4.0% | #1,093 of 1,356 |
| 8Harrison County, WV | 29 | 12 | 4.6 | $1.8M | −2.5% | #1,112 of 1,356 |
| 9Wood County, WV | 27 | 16 | 4.5 | $1.8M | −2.1% | #1,152 of 1,356 |
| 10Upshur County, WV | 23 | 5 | 5.2 | $1.5M | −0.3% | #1,187 of 1,356 |
| 11Mercer County, WV | 21 | 11 | 4.5 | $1.7M | −3.4% | #1,206 of 1,356 |
| 12Cabell County, WV | 19 | 27 | 6.9 | $1.1M | −3.2% | #1,234 of 1,356 |
| 13Ohio County, WV | 17 | 11 | 6.0 | $1.3M | −4.4% | #1,244 of 1,356 |
| 14Nicholas County, WV | 16 | 5 | 5.3 | $1.4M | −2.9% | #1,258 of 1,356 |
| 15Greenbrier County, WV | 12 | 8 | 5.4 | $1.3M | −4.0% | #1,288 of 1,356 |
| 16Fayette County, WV | 12 | 9 | 5.6 | $1.3M | −5.6% | #1,290 of 1,356 |
| 17Raleigh County, WV | 12 | 17 | 5.9 | $1.3M | −3.5% | #1,291 of 1,356 |
| 18Randolph County, WV | 11 | 7 | 6.6 | $1.2M | −3.6% | #1,299 of 1,356 |
| 19Logan County, WV | 4 | 10 | 7.8 | $937K | −6.6% | #1,337 of 1,356 |
| 20Mingo County, WV | 2 | 7 | 7.5 | $871K | −8.7% | #1,350 of 1,356 |
| Preston County, WV | Not scored | 2 | 1.6 | $5.1M | −0.6% | |
| Marshall County, WV | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Hancock County, WV | Not scored | 3 | 2.3 | $3.4M | −4.5% | |
| Jackson County, WV | Not scored | 3 | 2.6 | $3M | −1.0% | |
| Mineral County, WV | Not scored | 2 | 1.8 | $4.6M | −0.4% |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Mason County, WV | Not scored | 3 | 2.9 | $2.5M | −2.7% | |
| Hampshire County, WV | Not scored | 3 | 3.5 | $2.3M | +4.4% | |
| Brooke County, WV | Not scored | 3 | 3.1 | $2.5M | −6.0% | |
| Boone County, WV | Not scored | 3 | 3.8 | $2M | −6.9% | |
| Wyoming County, WV | Not scored | 2 | 2.5 | $2.8M | −7.1% | |
| Lincoln County, WV | Not scored | 1 | 1.3 | $5.4M | −5.8% | |
| McDowell County, WV | Not scored | 2 | 3.1 | $1.9M | −10.9% | |
| Morgan County, WV | Not scored | 3 | 4.1 | $2.1M | +5.5% | |
| Lewis County, WV | Not scored | 1 | 1.4 | $5.6M | −3.7% | |
| Taylor County, WV | Not scored | 1 | 1.5 | $5.3M | −2.4% | |
| Barbour County, WV | Not scored | 3 | 4.9 | $1.5M | −0.3% | |
| Hardy County, WV | Not scored | 3 | 5.0 | $1.5M | +0.7% | |
| Wetzel County, WV | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Roane County, WV | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Monroe County, WV | Not scored | 3 | 6.5 | $1.2M | +0.8% | |
| Braxton County, WV | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Summers County, WV | Not scored | 2 | 4.3 | $1.6M | −3.3% | |
| Grant County, WV | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Ritchie County, WV | Not scored | 1 | 3.0 | $2.5M | −4.6% | |
| Webster County, WV | Not scored | 3 | 10.3 | $660K | −7.1% | |
| Tyler County, WV | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Clay County, WV | Not scored | 2 | 6.7 | $1M | −5.9% | |
| Pocahontas County, WV | Not scored | 1 | 3.1 | $2.2M | −3.3% | |
| Doddridge County, WV | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Pleasants County, WV | Not scored | 1 | 3.6 | $2.2M | −4.1% | |
| Gilmer County, WV | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Tucker County, WV | Not scored | 0 | 0.0 | n/a | −3.1% | |
| Calhoun County, WV | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Pendleton County, WV | Not scored | 0 | 0.0 | n/a | −4.9% | |
| Wirt County, WV | Not scored | 1 | 4.9 | $1.5M | −5.9% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in West Virginia?
Map listings as of September 2026 show 315 barbershops in West Virginia. 39 of them (12%) are chain locations. The listings count barbershops. Official counts show 17 businesses with payroll classed as barber shops in 2023. Another 426 one-person businesses have no payroll, by official counts.
How much do households in West Virginia spend on personal care products and services?
About $584.1M a year, or $802 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 315 barbershops on map listings, it comes to $1.9M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for barbershops?
West Virginia has 4.3 barbershops per 10,000 households, 19% below the U.S. rate of 5.3. Spending per shop is $1.9M, 2% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, West Virginia would have about 310, against 315 on map listings. There is one business with payroll in the industry for every 42,862 households, against one for every 16,589 across the U.S.
Which market in West Virginia has the highest market score for barbershops?
Among 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 65 (upper middle). Among 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest, at 54 (upper middle). Among 20 scored counties in West Virginia, Jefferson County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 36 for barbershops (lower middle), #43 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
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- Virginia
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- West Virginia
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Top markets for barbershops across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Salons, barbers and spas2,429 listings
- Hair salons1,301 listings
- Nail salons299 listings
- Spas and skin care489 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.