Beauty and personal care · County · West Virginia
Salons, barbers and spas in Mercer County, WV
The salons, barbers and spas in Mercer County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #2,066 of 2,385 scored counties
#30 of 43 scored counties in West Virginia
- Listings
- 93
- 18 chain locations (19%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $18.3M
- On personal care products and services · $756 a household
- Spending per listing
- $197K
- 7% below the U.S.
- Listings per 10k households
- 38.4
- 19% below the U.S.
- Population, 2025
- 57,503
- −3.4% since 2020
See the salons, barbers and spas around any address in Mercer County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Mercer County is 32 (lower middle), #2,066 of 2,385 scored counties and #30 of 43 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Mercer County comes to about $18.3M a year: $756 per household, 25% below the U.S. average. That works out to $197K per business, 7% below the U.S. figure of $213K.
Mercer County has 93 salons, barbers and spas on map listings as of September 2026. Chain locations make up 19% of them, against 15% across the U.S. Per 10,000 households, that is 38.4, 19% below the U.S. rate of 47.2.
Official counts show 11 businesses with payroll classed as personal care services in Mercer County in 2023. That is one for every 2,202 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $56K has gone to businesses classed as personal care services in Mercer County. Population estimates show Mercer County declined 3.4% from 2020 to 2025, against +3.1% for the U.S.
How Mercer County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.4 | 33.3 | 47.2 |
| Spending per listing | $197K | $240K | $213K |
| Households per official establishment | 2,202 | 1,679 | 804 |
| Official establishment growth, 2019–2023 | n/a | +16.4% | +14.1% |
| Population growth, 2020–2025 | −3.4% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $756 | $802 | $1,005 |
| Median household income | $53,210 | $59,608 | $80,734 |
| Groundwork market score | 32 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 11
- Employees, 2023
- 46
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 226Businesses with no payroll
- Map listings, September 2026
- 9318 chain locations
- Listings at the U.S. rate for this spending
- 86The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $56K
SBA-backed loans to businesses classed as personal care services in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mercer County
- Population, 2025 estimate
- 57,503−3.4% since 2020
- Households
- 24,224
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 419 sq. mi.
- People per square mile
- 140
- Median household income
- $53,210+30.5% vs. 2015–2019, before inflation
- Average household income
- $71,510
- Median home value
- $121,700
- Jobs located here
- 19,809
- Daytime population
- 57,149Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for salons, barbers and spas, numbered among those based in West Virginia, with Mercer County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 81 | 50 | 21.9 | $466K | +9.2% | #59 of 2,385 |
| 2Hampshire County, WV | 71 | 15 | 17.4 | $467K | +4.4% | #245 of 2,385 |
| 3Berkeley County, WV | 68 | 143 | 28.0 | $326K | +13.7% | #342 of 2,385 |
| 4Taylor County, WV | 62 | 8 | 12.1 | $661K | −2.4% | #545 of 2,385 |
| 5Mineral County, WV | 61 | 22 | 19.8 | $418K | −0.4% | #589 of 2,385 |
| 6Morgan County, WV | 60 | 22 | 30.0 | $280K | +5.5% | #650 of 2,385 |
| 7Putnam County, WV | 59 | 77 | 33.1 | $282K | −1.0% | #701 of 2,385 |
| 8Preston County, WV | 58 | 21 | 16.4 | $489K | −0.6% | #728 of 2,385 |
| 9Wayne County, WV | 57 | 36 | 22.8 | $342K | −4.0% | #772 of 2,385 |
| 10Monroe County, WV | 54 | 10 | 21.6 | $346K | +0.8% | #922 of 2,385 |
| 30Mercer County, WV | 32 | 93 | 38.4 | $197K | −3.4% | #2,066 of 2,385 |
Other business types in Mercer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons24
- Barbershops21
- Nail salons38
- Spas and skin care28
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Mercer County, WV?
Map listings as of September 2026 show 93 salons, barbers and spas in Mercer County. 18 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 11 businesses with payroll classed as personal care services in 2023. Official counts also show 226 one-person businesses without payroll.
How much do households in Mercer County, WV spend on personal care products and services?
About $18.3M a year, or $756 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 93 salons, barbers and spas on map listings, it comes to $197K per business. It is estimated from the incomes of the 24,224 households in Mercer County and national spending patterns by income.
How does Mercer County, WV compare with the U.S. for salons, barbers and spas?
Mercer County has 38.4 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $197K, 7% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Mercer County would have about 86, against 93 on map listings. There is one business with payroll in the industry for every 2,202 households, against one for every 804 across the U.S.
How fast is Mercer County, WV growing?
Population estimates put Mercer County at 57,503 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 24,224 households. The median household income in Mercer County is $53,210 a year, 34% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County scores 32 for salons, barbers and spas (lower middle), #2,066 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.