Beauty and personal care · County · West Virginia
Salons, barbers and spas in Wayne County, WV
The salons, barbers and spas in Wayne County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #772 of 2,385 scored counties
#9 of 43 scored counties in West Virginia
- Listings
- 36
- 8 chain locations (22%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $12.3M
- On personal care products and services · $781 a household
- Spending per listing
- $342K
- 61% above the U.S.
- Listings per 10k households
- 22.8
- 52% below the U.S.
- Population, 2025
- 37,309
- −4.0% since 2020
See the salons, barbers and spas around any address in Wayne County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Wayne County comes to about $12.3M a year: $781 per household, 22% below the U.S. average. That is about $342K of household spending for each business on map listings, 61% above the U.S. figure of $213K.
Wayne County has 36 salons, barbers and spas on map listings as of September 2026. 8 of them (22%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 22.8, 52% below the U.S. rate of 47.2.
In 2023, official counts showed 4 businesses with payroll in Wayne County classed as personal care services. That is one for every 3,941 households, against one for every 804 across the U.S. Official counts also show 91 one-person businesses without payroll.
Population estimates show Wayne County declined 4.0% from 2020 to 2025, against +3.1% for the U.S. Wayne County scores 57 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #772 of 2,385 scored counties and #9 of 43 scored counties in West Virginia.
How Wayne County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.8 | 33.3 | 47.2 |
| Spending per listing | $342K | $240K | $213K |
| Households per official establishment | 3,941 | 1,679 | 804 |
| Official establishment growth, 2019–2023 | n/a | +16.4% | +14.1% |
| Population growth, 2020–2025 | −4.0% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $781 | $802 | $1,005 |
| Median household income | $58,878 | $59,608 | $80,734 |
| Groundwork market score | 57 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 18
- Annual payroll, 2023
- $243K
- One-person businesses, 2023
- 91Businesses with no payroll
- Map listings, September 2026
- 368 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 37,309−4.0% since 2020
- Households
- 15,762
- Median age
- 44.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.7
- Land area
- 506 sq. mi.
- People per square mile
- 75
- Median household income
- $58,878+55.0% vs. 2015–2019, before inflation
- Average household income
- $78,850
- Median home value
- $127,100
- Jobs located here
- 8,769
- Daytime population
- 32,887Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for salons, barbers and spas, numbered among those based in West Virginia, with Wayne County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 81 | 50 | 21.9 | $466K | +9.2% | #59 of 2,385 |
| 2Hampshire County, WV | 71 | 15 | 17.4 | $467K | +4.4% | #245 of 2,385 |
| 3Berkeley County, WV | 68 | 143 | 28.0 | $326K | +13.7% | #342 of 2,385 |
| 4Taylor County, WV | 62 | 8 | 12.1 | $661K | −2.4% | #545 of 2,385 |
| 5Mineral County, WV | 61 | 22 | 19.8 | $418K | −0.4% | #589 of 2,385 |
| 6Morgan County, WV | 60 | 22 | 30.0 | $280K | +5.5% | #650 of 2,385 |
| 7Putnam County, WV | 59 | 77 | 33.1 | $282K | −1.0% | #701 of 2,385 |
| 8Preston County, WV | 58 | 21 | 16.4 | $489K | −0.6% | #728 of 2,385 |
| 9Wayne County, WV | 57 | 36 | 22.8 | $342K | −4.0% | #772 of 2,385 |
| 10Monroe County, WV | 54 | 10 | 21.6 | $346K | +0.8% | #922 of 2,385 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons49
- Barbershops30
- Nail salons
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wayne County, WV?
Map listings as of September 2026 show 36 salons, barbers and spas in Wayne County. 8 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4 businesses with payroll classed as personal care services in 2023. Another 91 one-person businesses have no payroll, by official counts.
How much do households in Wayne County, WV spend on personal care products and services?
About $12.3M a year, or $781 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 36 salons, barbers and spas on map listings, it comes to $342K per business. It is estimated from the incomes of the 15,762 households in Wayne County and national spending patterns by income.
How does Wayne County, WV compare with the U.S. for salons, barbers and spas?
Wayne County has 22.8 salons, barbers and spas per 10,000 households, 52% below the U.S. rate of 47.2. Spending per business is $342K, 61% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wayne County would have about 58, against 36 on map listings. There is one business with payroll in the industry for every 3,941 households, against one for every 804 across the U.S.
How fast is Wayne County, WV growing?
Population estimates put Wayne County at 37,309 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 15,762 households. The median household income in Wayne County is $58,878 a year, 27% below the U.S. median of $80,734. That rose 55.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 57 for salons, barbers and spas (upper middle), #772 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.