Beauty and personal care · County · West Virginia
Salons, barbers and spas in Mingo County, WV
The salons, barbers and spas in Mingo County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,892 of 2,385 scored counties
#28 of 43 scored counties in West Virginia
- Listings
- 19
- 2 chain locations (11%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.1M
- On personal care products and services · $655 a household
- Spending per listing
- $321K
- 51% above the U.S.
- Listings per 10k households
- 20.4
- 57% below the U.S.
- Population, 2025
- 21,455
- −8.7% since 2020
See the salons, barbers and spas around any address in Mingo County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mingo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Mingo County has a Groundwork market score of 36 (lower middle): #1,892 of 2,385 scored counties and #28 of 43 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Households in Mingo County spend about $6.1M a year on personal care products and services, or $655 per household, 35% below the U.S. average. Spread across 19 salons, barbers and spas, that is $321K per business, 51% above the U.S. figure of $213K.
Mingo County has 19 salons, barbers and spas on map listings as of September 2026. 2 of them (11%) are chain locations, against 15% across the U.S. That comes to 20.4 for every 10,000 households, 57% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Mingo County, since they leave out counts under 3. Population estimates put the population change in Mingo County from 2020 to 2025 at −8.7%, against +3.1% for the U.S.
How Mingo County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mingo County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.4 | 33.3 | 47.2 |
| Spending per listing | $321K | $240K | $213K |
| Households per official establishment | n/a | 1,679 | 804 |
| Official establishment growth, 2019–2023 | n/a | +16.4% | +14.1% |
| Population growth, 2020–2025 | −8.7% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $655 | $802 | $1,005 |
| Median household income | $38,119 | $59,608 | $80,734 |
| Groundwork market score | 36 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 74Businesses with no payroll
- Map listings, September 2026
- 192 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Mingo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mingo County
- Population, 2025 estimate
- 21,455−8.7% since 2020
- Households
- 9,317
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.5
- Land area
- 423 sq. mi.
- People per square mile
- 53
- Median household income
- $38,119+16.3% vs. 2015–2019, before inflation
- Average household income
- $58,265
- Median home value
- $90,500
- Jobs located here
- 4,165
- Daytime population
- 20,516Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mingo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Mingo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for salons, barbers and spas, numbered among those based in West Virginia, with Mingo County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 81 | 50 | 21.9 | $466K | +9.2% | #59 of 2,385 |
| 2Hampshire County, WV | 71 | 15 | 17.4 | $467K | +4.4% | #245 of 2,385 |
| 3Berkeley County, WV | 68 | 143 | 28.0 | $326K | +13.7% | #342 of 2,385 |
| 4Taylor County, WV | 62 | 8 | 12.1 | $661K | −2.4% | #545 of 2,385 |
| 5Mineral County, WV | 61 | 22 | 19.8 | $418K | −0.4% | #589 of 2,385 |
| 6Morgan County, WV | 60 | 22 | 30.0 | $280K | +5.5% | #650 of 2,385 |
| 7Putnam County, WV | 59 | 77 | 33.1 | $282K | −1.0% | #701 of 2,385 |
| 8Preston County, WV | 58 | 21 | 16.4 | $489K | −0.6% | #728 of 2,385 |
| 9Wayne County, WV | 57 | 36 | 22.8 | $342K | −4.0% | #772 of 2,385 |
| 10Monroe County, WV | 54 | 10 | 21.6 | $346K | +0.8% | #922 of 2,385 |
| 28Mingo County, WV | 36 | 19 | 20.4 | $321K | −8.7% | #1,892 of 2,385 |
Other business types in Mingo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons39
- Barbershops2
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Mingo County, WV?
Map listings as of September 2026 show 19 salons, barbers and spas in Mingo County. 2 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Mingo County: counts under 3 are left out. Official counts also show 74 one-person businesses without payroll.
How much do households in Mingo County, WV spend on personal care products and services?
About $6.1M a year, or $655 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 19 salons, barbers and spas on map listings, it comes to $321K per business. It is estimated from the incomes of the 9,317 households in Mingo County and national spending patterns by income.
How does Mingo County, WV compare with the U.S. for salons, barbers and spas?
Mingo County has 20.4 salons, barbers and spas per 10,000 households, 57% below the U.S. rate of 47.2. Spending per business is $321K, 51% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Mingo County would have about 29, against 19 on map listings.
How fast is Mingo County, WV growing?
Population estimates put Mingo County at 21,455 people in 2025, down 8.7% since 2020, against +3.1% for the U.S. It has 9,317 households. The median household income in Mingo County is $38,119 a year, 53% below the U.S. median of $80,734. That rose 16.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mingo County scores 36 for salons, barbers and spas (lower middle), #1,892 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mingo County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Mingo County
Screening a site or an acquisition in Mingo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mingo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.