Beauty and personal care · County · West Virginia
Salons, barbers and spas in Roane County, WV
Competitor counts, household spending and official business counts for salons, barbers and spas in Roane County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #2,170 of 2,385 scored counties
#32 of 43 scored counties in West Virginia
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4M
- On personal care products and services · $699 a household
- Spending per listing
- $266K
- 25% above the U.S.
- Listings per 10k households
- 26.3
- 44% below the U.S.
- Population, 2025
- 13,317
- −4.8% since 2020
See the salons, barbers and spas around any address in Roane County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Roane County scores 28 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #2,170 of 2,385 scored counties and #32 of 43 scored counties in West Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 15 salons, barbers and spas in Roane County. 3 of them (20%) are chain locations, against 15% across the U.S. That is 26.3 per 10,000 households, 44% below the U.S. rate of 47.2.
Households in Roane County spend about $4M a year on personal care products and services, or $699 per household, 30% below the U.S. average. That is about $266K of household spending for each business on map listings, 25% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Roane County: counts under 3 aren’t published. Population estimates put the population change in Roane County from 2020 to 2025 at −4.8%, against +3.1% for the U.S.
How Roane County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roane County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.3 | 33.3 | 47.2 |
| Spending per listing | $266K | $240K | $213K |
| Households per official establishment | n/a | 1,679 | 804 |
| Official establishment growth, 2019–2023 | n/a | +16.4% | +14.1% |
| Population growth, 2020–2025 | −4.8% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $699 | $802 | $1,005 |
| Median household income | $45,778 | $59,608 | $80,734 |
| Groundwork market score | 28 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 33Businesses with no payroll
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Roane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roane County
- Population, 2025 estimate
- 13,317−4.8% since 2020
- Households
- 5,704
- Median age
- 46.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.6
- Land area
- 484 sq. mi.
- People per square mile
- 29
- Median household income
- $45,778+22.5% vs. 2015–2019, before inflation
- Average household income
- $62,771
- Median home value
- $122,100
- Jobs located here
- 3,008
- Daytime population
- 12,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Roane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for salons, barbers and spas, numbered among those based in West Virginia, with Roane County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 81 | 50 | 21.9 | $466K | +9.2% | #59 of 2,385 |
| 2Hampshire County, WV | 71 | 15 | 17.4 | $467K | +4.4% | #245 of 2,385 |
| 3Berkeley County, WV | 68 | 143 | 28.0 | $326K | +13.7% | #342 of 2,385 |
| 4Taylor County, WV | 62 | 8 | 12.1 | $661K | −2.4% | #545 of 2,385 |
| 5Mineral County, WV | 61 | 22 | 19.8 | $418K | −0.4% | #589 of 2,385 |
| 6Morgan County, WV | 60 | 22 | 30.0 | $280K | +5.5% | #650 of 2,385 |
| 7Putnam County, WV | 59 | 77 | 33.1 | $282K | −1.0% | #701 of 2,385 |
| 8Preston County, WV | 58 | 21 | 16.4 | $489K | −0.6% | #728 of 2,385 |
| 9Wayne County, WV | 57 | 36 | 22.8 | $342K | −4.0% | #772 of 2,385 |
| 10Monroe County, WV | 54 | 10 | 21.6 | $346K | +0.8% | #922 of 2,385 |
| 32Roane County, WV | 28 | 15 | 26.3 | $266K | −4.8% | #2,170 of 2,385 |
Other business types in Roane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas28
- Hair salons9
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Roane County, WV?
Roane County has 15 salons, barbers and spas on map listings as of September 2026. 3 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Roane County: counts under 3 are left out. Official counts also show 33 one-person businesses without payroll.
How much do households in Roane County, WV spend on personal care products and services?
About $4M a year, or $699 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 15 salons, barbers and spas on map listings, it comes to $266K per business. It is estimated from the incomes of the 5,704 households in Roane County and national spending patterns by income.
How does Roane County, WV compare with the U.S. for salons, barbers and spas?
Roane County has 26.3 salons, barbers and spas per 10,000 households, 44% below the U.S. rate of 47.2. Spending per business is $266K, 25% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Roane County would have about 19, against 15 on map listings.
How fast is Roane County, WV growing?
Population estimates put Roane County at 13,317 people in 2025, down 4.8% since 2020, against +3.1% for the U.S. It has 5,704 households. Median household income in Roane County is $45,778, 43% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roane County scores 28 for salons, barbers and spas (lower middle), #2,170 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roane County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Roane County
Screening a site or an acquisition in Roane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.