Market rankings · West Virginia
Spas and skin care studios in West Virginia
Every metro area, small-town market and county in West Virginia, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 489
- 46 chain locations (9%)
- Official establishments
- 79
- +43.6% since 2019
- Household spending a year
- $584.1M
- On personal care products and services
- Listings per 10k households
- 6.7
- 42% below the U.S.
- Spending per listing
- $1.2M
- 36% above the U.S.
- Rank among states
- #17 of 51
- Market score 57 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
West Virginia has 489 spas and skin care studios on map listings as of September 2026. Chain locations make up 9% of them, against 10% across the U.S. Per 10,000 households, that is 6.7, 42% below the U.S. rate of 11.5.
At $802 per household (20% below the U.S. average), households in West Virginia spend about $584.1M a year on personal care products and services. That works out to $1.2M per studio, 36% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
In 2023, official counts showed 79 businesses with payroll in West Virginia classed as other personal care services, up 43.6% from 2019. That is one for every 9,223 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 10 SBA-backed loans worth $1M have gone to businesses classed as other personal care services in West Virginia.
Among the 50 states and DC, West Virginia ranks #17 for spas and skin care studios, with a Groundwork market score of 57 (upper middle). Of the 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (79). Of the 4 scored small-town markets in or partly in West Virginia, the Clarksburg area scores highest (46).
Every market in West Virginia for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 79 | 77 | 6.5 | $1.4M | +7.1% | #5 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 64 | 2,521 | 10.6 | $1.1M | +3.3% | #65 of 387 |
| 1Morgantown, WV | 61 | 37 | 6.4 | $1.3M | +1.3% | #84 of 387 |
| Winchester, VA-WV | 61 | 54 | 9.7 | $984K | +6.5% | #90 of 387 |
| 2Weirton-Steubenville, WV-OH | 59 | 25 | 5.0 | $1.6M | −3.6% | #99 of 387 |
| 3Beckley, WV | 49 | 31 | 6.9 | $1.1M | −4.3% | #193 of 387 |
| 4Wheeling, WV-OH | 49 | 45 | 7.8 | $1.1M | −3.6% | #194 of 387 |
| 5Huntington-Ashland, WV-KY-OH | 46 | 112 | 7.4 | $1.1M | −2.6% | #226 of 387 |
| 6Parkersburg-Vienna, WV | 42 | 31 | 8.2 | $962K | −2.3% | #261 of 387 |
| 7Charleston, WV | 34 | 84 | 9.6 | $832K | −4.7% | #339 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clarksburg, WV | 46 | 25 | 7.0 | $1.2M | −2.4% | #294 of 504 |
| Cumberland, MD-WV | 46 | 30 | 7.8 | $1M | −1.3% | #298 of 504 |
| 2Fairmont, WV | 40 | 23 | 9.9 | $843K | −1.2% | #370 of 504 |
| 3Bluefield, WV-VA | 20 | 32 | 7.9 | $946K | −3.8% | #484 of 504 |
| Elkins, WV | Not scored | 3 | 2.8 | $2.7M | −3.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 87 | 12 | 5.3 | $1.9M | +9.2% | #17 of 1,769 |
| 2Berkeley County, WV | 77 | 31 | 6.1 | $1.5M | +13.7% | #100 of 1,769 |
| 3Monongalia County, WV | 50 | 34 | 7.6 | $1.1M | +2.0% | #879 of 1,769 |
| 4Marshall County, WV | 48 | 5 | 4.0 | $1.9M | −4.4% | #942 of 1,769 |
| 5Logan County, WV | 44 | 5 | 3.9 | $1.9M | −6.6% | #1,075 of 1,769 |
| 6Wayne County, WV | 43 | 8 | 5.1 | $1.5M | −4.0% | #1,115 of 1,769 |
| 7Morgan County, WV | 43 | 7 | 9.5 | $881K | +5.5% | #1,138 of 1,769 |
| 8Fayette County, WV | 42 | 7 | 4.4 | $1.7M | −5.6% | #1,168 of 1,769 |
| 9Cabell County, WV | 42 | 24 | 6.1 | $1.3M | −3.2% | #1,171 of 1,769 |
| 10Upshur County, WV | 40 | 6 | 6.3 | $1.2M | −0.3% | #1,232 of 1,769 |
| 11Putnam County, WV | 40 | 22 | 9.5 | $987K | −1.0% | #1,237 of 1,769 |
| 12Marion County, WV | 40 | 23 | 9.9 | $843K | −1.2% | #1,249 of 1,769 |
| 13Nicholas County, WV | 39 | 5 | 5.3 | $1.4M | −2.9% | #1,268 of 1,769 |
| 14Wood County, WV | 39 | 31 | 8.7 | $914K | −2.1% | #1,280 of 1,769 |
| 15Harrison County, WV | 33 | 25 | 9.5 | $865K | −2.5% | #1,458 of 1,769 |
| 16Kanawha County, WV | 32 | 80 | 10.5 | $773K | −4.3% | #1,483 of 1,769 |
| 17Mason County, WV | 28 | 7 | 6.9 | $1.1M | −2.7% | #1,561 of 1,769 |
| 18Mercer County, WV | 28 | 17 | 7.0 | $1.1M | −3.4% | #1,562 of 1,769 |
| 19Jackson County, WV | 26 | 10 | 8.7 | $903K | −1.0% | #1,612 of 1,769 |
| 20Hancock County, WV | 26 | 12 | 9.4 | $853K | −4.5% | #1,613 of 1,769 |
| 21Raleigh County, WV | 19 | 24 | 8.3 | $897K | −3.5% | #1,696 of 1,769 |
| 22Ohio County, WV | 9 | 27 | 14.7 | $549K | −4.4% | #1,761 of 1,769 |
| 23Greenbrier County, WV | 8 | 16 | 10.8 | $666K | −4.0% | #1,763 of 1,769 |
| Preston County, WV | Not scored | 3 | 2.3 | $3.4M | −0.6% | |
| Randolph County, WV | Not scored | 3 | 2.8 | $2.7M | −3.6% |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Mineral County, WV | Not scored | 2 | 1.8 | $4.6M | −0.4% | |
| Hampshire County, WV | Not scored | 3 | 3.5 | $2.3M | +4.4% | |
| Mingo County, WV | Not scored | 2 | 2.1 | $3.1M | −8.7% | |
| Brooke County, WV | Not scored | 4 | 4.1 | $1.9M | −6.0% | |
| Boone County, WV | Not scored | 3 | 3.8 | $2M | −6.9% | |
| Wyoming County, WV | Not scored | 0 | 0.0 | n/a | −7.1% | |
| Lincoln County, WV | Not scored | 1 | 1.3 | $5.4M | −5.8% | |
| McDowell County, WV | Not scored | 1 | 1.5 | $3.9M | −10.9% | |
| Lewis County, WV | Not scored | 3 | 4.3 | $1.9M | −3.7% | |
| Taylor County, WV | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Barbour County, WV | Not scored | 1 | 1.6 | $4.4M | −0.3% | |
| Hardy County, WV | Not scored | 2 | 3.4 | $2.2M | +0.7% | |
| Wetzel County, WV | Not scored | 4 | 6.5 | $1.2M | −4.6% | |
| Roane County, WV | Not scored | 2 | 3.5 | $2M | −4.8% | |
| Monroe County, WV | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Braxton County, WV | Not scored | 3 | 6.3 | $1.1M | −4.1% | |
| Summers County, WV | Not scored | 1 | 2.1 | $3.2M | −3.3% | |
| Grant County, WV | Not scored | 2 | 4.6 | $1.7M | +0.4% | |
| Ritchie County, WV | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Webster County, WV | Not scored | 0 | 0.0 | n/a | −7.1% | |
| Tyler County, WV | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Clay County, WV | Not scored | 1 | 3.4 | $2M | −5.9% | |
| Pocahontas County, WV | Not scored | 2 | 6.3 | $1.1M | −3.3% | |
| Doddridge County, WV | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Pleasants County, WV | Not scored | 1 | 3.6 | $2.2M | −4.1% | |
| Gilmer County, WV | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Tucker County, WV | Not scored | 3 | 10.6 | $735K | −3.1% | |
| Calhoun County, WV | Not scored | 1 | 4.0 | $1.7M | −3.6% | |
| Pendleton County, WV | Not scored | 3 | 12.8 | $596K | −4.9% | |
| Wirt County, WV | Not scored | 0 | 0.0 | n/a | −5.9% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in West Virginia?
Map listings as of September 2026 show 489 spas and skin care studios in West Virginia. 46 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 79 businesses with payroll classed as other personal care services in 2023, up 43.6% from 2019.
How much do households in West Virginia spend on personal care products and services?
About $584.1M a year, or $802 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 489 spas and skin care studios on map listings, it comes to $1.2M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for spas and skin care studios?
West Virginia has 6.7 spas and skin care studios per 10,000 households, 42% below the U.S. rate of 11.5. Spending per studio is $1.2M, 36% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, West Virginia would have about 667, against 489 on map listings. There is one business with payroll in the industry for every 9,223 households, against one for every 4,055 across the U.S. The official count rose 43.6% from 2019 to 2023, against +29.8% for the U.S.
Which market in West Virginia has the highest market score for spas and skin care studios?
Among 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 79 (high). Among 4 scored small-town markets in or partly in West Virginia, the Clarksburg area scores highest, at 46 (lower middle). Among 23 scored counties in West Virginia, Jefferson County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 57 for spas and skin care studios (upper middle), #17 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for spas and skin care studios across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Salons, barbers and spas2,429 listings
- Hair salons1,301 listings
- Barbershops315 listings
- Nail salons299 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.