Beauty and personal care · County · West Virginia
Salons, barbers and spas in Greenbrier County, WV
The salons, barbers and spas in Greenbrier County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #2,279 of 2,385 scored counties
#38 of 43 scored counties in West Virginia
- Listings
- 69
- 12 chain locations (17%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $10.7M
- On personal care products and services · $721 a household
- Spending per listing
- $154K
- 27% below the U.S.
- Listings per 10k households
- 46.7
- In line with the U.S.
- Population, 2025
- 31,578
- −4.0% since 2020
See the salons, barbers and spas around any address in Greenbrier County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Greenbrier County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Greenbrier County has a Groundwork market score of 22 (low): #2,279 of 2,385 scored counties and #38 of 43 scored counties in West Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 69 salons, barbers and spas in Greenbrier County. 12 of them (17%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 46.7, in line with the U.S. rate of 47.2.
Households in Greenbrier County spend about $10.7M a year on personal care products and services, or $721 per household, 28% below the U.S. average. Spread across 69 salons, barbers and spas, that is $154K per business, 27% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Greenbrier County was 8 in 2023. That is one for every 1,849 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Greenbrier County declined 4.0%, against +3.1% for the U.S.
How Greenbrier County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greenbrier County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.7 | 33.3 | 47.2 |
| Spending per listing | $154K | $240K | $213K |
| Households per official establishment | 1,849 | 1,679 | 804 |
| Official establishment growth, 2019–2023 | n/a | +16.4% | +14.1% |
| Population growth, 2020–2025 | −4.0% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $721 | $802 | $1,005 |
| Median household income | $48,218 | $59,608 | $80,734 |
| Groundwork market score | 22 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 8
- Employees, 2023
- 30
- Annual payroll, 2023
- $812K
- One-person businesses, 2023
- 117Businesses with no payroll
- Map listings, September 2026
- 6912 chain locations
- Listings at the U.S. rate for this spending
- 50The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Greenbrier County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Greenbrier County
- Population, 2025 estimate
- 31,578−4.0% since 2020
- Households
- 14,788
- Median age
- 46.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 1,020 sq. mi.
- People per square mile
- 32
- Median household income
- $48,218+20.0% vs. 2015–2019, before inflation
- Average household income
- $69,064
- Median home value
- $149,000
- Jobs located here
- 12,698
- Daytime population
- 31,539Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Greenbrier County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Greenbrier County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for salons, barbers and spas, numbered among those based in West Virginia, with Greenbrier County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 81 | 50 | 21.9 | $466K | +9.2% | #59 of 2,385 |
| 2Hampshire County, WV | 71 | 15 | 17.4 | $467K | +4.4% | #245 of 2,385 |
| 3Berkeley County, WV | 68 | 143 | 28.0 | $326K | +13.7% | #342 of 2,385 |
| 4Taylor County, WV | 62 | 8 | 12.1 | $661K | −2.4% | #545 of 2,385 |
| 5Mineral County, WV | 61 | 22 | 19.8 | $418K | −0.4% | #589 of 2,385 |
| 6Morgan County, WV | 60 | 22 | 30.0 | $280K | +5.5% | #650 of 2,385 |
| 7Putnam County, WV | 59 | 77 | 33.1 | $282K | −1.0% | #701 of 2,385 |
| 8Preston County, WV | 58 | 21 | 16.4 | $489K | −0.6% | #728 of 2,385 |
| 9Wayne County, WV | 57 | 36 | 22.8 | $342K | −4.0% | #772 of 2,385 |
| 10Monroe County, WV | 54 | 10 | 21.6 | $346K | +0.8% | #922 of 2,385 |
| 38Greenbrier County, WV | 22 | 69 | 46.7 | $154K | −4.0% | #2,279 of 2,385 |
Other business types in Greenbrier County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas22
- Hair salons20
- Barbershops12
- Nail salons
- Spas and skin care8
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Greenbrier County, WV?
Greenbrier County has 69 salons, barbers and spas on map listings as of September 2026. 12 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Another 117 one-person businesses have no payroll, by official counts.
How much do households in Greenbrier County, WV spend on personal care products and services?
About $10.7M a year, or $721 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 69 salons, barbers and spas on map listings, it comes to $154K per business. It is estimated from the incomes of the 14,788 households in Greenbrier County and national spending patterns by income.
How does Greenbrier County, WV compare with the U.S. for salons, barbers and spas?
Greenbrier County has 46.7 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $154K, 27% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Greenbrier County would have about 50, against 69 on map listings. There is one business with payroll in the industry for every 1,849 households, against one for every 804 across the U.S.
How fast is Greenbrier County, WV growing?
Population estimates put Greenbrier County at 31,578 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 14,788 households. Median household income in Greenbrier County is $48,218, 40% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Greenbrier County scores 22 for salons, barbers and spas (low), #2,279 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Greenbrier County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Greenbrier County
Screening a site or an acquisition in Greenbrier County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Greenbrier County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.