State profile · 56 business types
West Virginia market data
Population, household spending and competition for 56 business types across West Virginia, with each type’s rank among the 50 states and DC.
- Population, 2025
- 1,766,147
- −1.4% since 2020
- Households
- 728,655
- Median household income
- $59,608
- +27.6% vs. 2015–2019, before inflation
- Median home value
- $162,600
- Jobs located here
- 679,557
A site report maps the competitors on map listings around any address in West Virginia by name and distance, and the households and spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 1,766,147 people live in West Virginia, in 728,655 households. Population estimates show West Virginia declined 1.4% from 2020 to 2025, against +3.1% for the U.S. The median household income in West Virginia is $59,608 a year, 26% below the U.S. median of $80,734. That rose 27.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in West Virginia spend the most on vehicle insurance (an index of 119, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Among the 50 states and DC, West Virginia ranks highest for house cleaning businesses (#8); real estate businesses (#9); and lawn care, cleaning and pest control companies (#10) by the Groundwork market score.
For its number of households, West Virginia has the most map listings, relative to the U.S., for funeral homes (twice the U.S. rate) and the fewest for house cleaning businesses (68% below the U.S. rate).
All 56 business types in West Virginia
Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.
| Business type | Listings | Per 10k households | Vs. U.S. (100) | Spending per listing | Official establishments | Score | Rank among states |
|---|---|---|---|---|---|---|---|
| Food and drink | |||||||
| Restaurants and cafes | 6,336 | 87.0 | 79 | $384K | 2,809 | 46 | #29 of 51 |
| Sit-down restaurants | 3,335 | 45.8 | 75 | $730K | 1,234 | 41 | #35 of 51 |
| Fast food and sandwich shops | 1,030 | 14.1 | 106 | $2.4M | 1,292 | 24 | #48 of 51 |
| Pizza | 791 | 10.9 | 136 | $3.1M | 1,292 | 20 | #51 of 51 |
| Coffee shops and cafes | 529 | 7.3 | 66 | $4.6M | 241 | 55 | #23 of 51 |
| Bakeries and dessert shops | 520 | 7.1 | 72 | $4.7M | 269 | 49 | #27 of 51 |
| Groceries and convenience | |||||||
| Grocery and convenience stores | 1,514 | 20.8 | 111 | $2.7M | 386 | 24 | #48 of 51 |
| Grocery stores | 470 | 6.5 | 96 | $8.7M | 260 | 33 | #43 of 51 |
| Convenience stores | 866 | 11.9 | 149 | $4.7M | 126 | 17 | #49 of 51 |
| Auto | |||||||
| Auto repair and car care | 2,582 | 35.4 | 99 | $235K | 933 | 31 | #46 of 51 |
| Auto repair shops | 1,483 | 20.4 | 95 | $409K | 674 | 29 | #44 of 51 |
| Collision repair and body shops | 193 | 2.6 | 84 | $3.1M | 139 | 43 | #31 of 51 |
| Car washes and detailing | 285 | 3.9 | 103 | $2.1M | 80 | 29 | #48 of 51 |
| Tire shops | 271 | 3.7 | 97 | $2.2M | 125 | 21 | #49 of 51 |
| Oil change and quick lube | 55 | 0.8 | 114 | $11M | 41 | 26 | #46 of 50 |
| Gas stations | 1,069 | 14.7 | 135 | $1.9M | 879 | 21 | #48 of 51 |
| Insurance agencies | 1,035 | 14.2 | 91 | $1.6M | 637 | 61 | #16 of 51 |
| Beauty and personal care | |||||||
| Salons, barbers and spas | 2,429 | 33.3 | 71 | $240K | 434 | 47 | #29 of 51 |
| Hair salons | 1,301 | 17.9 | 76 | $449K | 277 | 38 | #43 of 51 |
| Barbershops | 315 | 4.3 | 81 | $1.9M | 17 | 36 | #43 of 51 |
| Nail salons | 299 | 4.1 | 68 | $2M | 55 | 40 | #40 of 51 |
| Spas and skin care | 489 | 6.7 | 58 | $1.2M | 79 | 57 | #17 of 51 |
| Fitness and classes | |||||||
| Gyms, studios and classes | 706 | 9.7 | 65 | $614K | 205 | 38 | #43 of 51 |
| Gyms | 387 | 5.3 | 70 | $1.1M | 118 | 36 | #49 of 51 |
| Yoga, Pilates and fitness studios | 72 | 1.0 | 42 | $6M | 118 | 58 | #16 of 51 |
| Martial arts and dance studios | 247 | 3.4 | 69 | $1.8M | 87 | 33 | #47 of 51 |
| Health care | |||||||
| Doctors, dentists and clinics | 4,256 | 58.4 | 69 | $172K | 1,958 | 48 | #26 of 51 |
| Dentists and orthodontists | 673 | 9.2 | 70 | $1.1M | 473 | 47 | #26 of 51 |
| Primary care and pediatrics | 486 | 6.7 | 93 | $1.5M | 948 | 26 | #46 of 51 |
| Urgent care and walk-in clinics | 28 | 0.4 | 80 | $26.2M | 48 | 33 | #40 of 50 |
| Chiropractors | 205 | 2.8 | 52 | $3.6M | 118 | 57 | #19 of 51 |
| Physical therapy | 301 | 4.1 | 76 | $2.4M | 256 | 42 | #34 of 51 |
| Optometrists and eye care | 251 | 3.4 | 83 | $2.9M | 115 | 27 | #47 of 51 |
| Pets | |||||||
| Pet businesses | 655 | 9.0 | 87 | $876K | 283 | 50 | #26 of 51 |
| Veterinarians | 218 | 3.0 | 91 | $2.6M | 160 | 44 | #32 of 51 |
| Pet grooming and boarding | 234 | 3.2 | 89 | $2.5M | 98 | 47 | #28 of 51 |
| Pet stores | 106 | 1.5 | 75 | $5.4M | 25 | 58 | #17 of 51 |
| Child care | |||||||
| Child care and preschools | 260 | 3.6 | 62 | $1M | 407 | 43 | #31 of 51 |
| Clothing and laundry | |||||||
| Clothing, shoes and laundry | 1,084 | 14.9 | 64 | $1.1M | 404 | 59 | #17 of 51 |
| Clothing and shoe stores | 785 | 10.8 | 67 | $1.6M | 353 | 55 | #21 of 51 |
| Laundromats | 100 | 1.4 | 87 | $12.4M | 32 | 32 | #44 of 51 |
| Dry cleaners | 36 | 0.5 | 38 | $34.4M | 19 | 57 | #18 of 51 |
| Home services | |||||||
| Home repair trades | 549 | 7.5 | 60 | $3.4M | 785 | 58 | #18 of 51 |
| HVAC and plumbing | 304 | 4.2 | 67 | $6.2M | 406 | 55 | #22 of 51 |
| Electricians | 119 | 1.6 | 64 | $15.8M | 281 | 60 | #15 of 51 |
| Roofing and gutters | 126 | 1.7 | 47 | $14.9M | 98 | 54 | #21 of 51 |
| Lawn, cleaning and pest control | 331 | 4.5 | 54 | $2.9M | 675 | 67 | #10 of 51 |
| Landscaping and lawn care | 214 | 2.9 | 60 | $4.5M | 402 | 64 | #16 of 51 |
| House cleaning | 50 | 0.7 | 32 | $19.4M | 215 | 68 | #8 of 51 |
| Pest control | 67 | 0.9 | 64 | $14.5M | 58 | 57 | #15 of 51 |
| Real estate | |||||||
| Real estate | 1,212 | 16.6 | 43 | 193 (index) | 616 | 61 | #9 of 51 |
| Real estate agents and brokers | 930 | 12.8 | 42 | 199 (index) | 276 | 61 | #10 of 51 |
| Property management | 105 | 1.4 | 47 | 173 (index) | 170 | 61 | #14 of 51 |
| Mortgage brokers and lenders | 135 | 1.9 | 44 | 192 (index) | 55 | 58 | #17 of 51 |
| Home inspectors | 42 | 0.6 | 100 | 92 (index) | 15 | 38 | #38 of 50 |
| Funeral services | |||||||
| Funeral homes | 303 | 4.2 | 200 | $368K | 196 | 18 | #49 of 51 |
Markets in West Virginia
Each market’s page covers every business type, with its figures against the state and the U.S.
Metro areas 10
- Washington-Arlington-Alexandria, DC-VA-MD-WV metro areaBased in another state · 6,318,377 people
- Huntington-Ashland, WV-KY-OH metro area370,729 people
- Hagerstown-Martinsburg, MD-WV metro areaBased in another state · 302,649 people
- Charleston, WV metro area205,398 people
- Winchester, VA-WV metro areaBased in another state · 146,386 people
- Morgantown, WV metro area141,323 people
- Wheeling, WV-OH metro area136,920 people
- Weirton-Steubenville, WV-OH metro area114,754 people
- Beckley, WV metro area112,714 people
- Parkersburg-Vienna, WV metro area88,460 people
Small-town markets 5
- Bluefield, WV-VA area98,187 people
- Cumberland, MD-WV areaBased in another state · 94,306 people
- Clarksburg, WV area89,182 people
- Fairmont, WV area55,909 people
- Elkins, WV area27,576 people
Counties 55
- Kanawha County, WV176,537 people
- Berkeley County, WV129,514 people
- Monongalia County, WV107,163 people
- Cabell County, WV92,739 people
- Wood County, WV83,407 people
- Raleigh County, WV73,195 people
- Harrison County, WV64,984 people
- Jefferson County, WV59,260 people
- Mercer County, WV58,563 people
- Putnam County, WV57,177 people
- Marion County, WV55,909 people
- Ohio County, WV41,582 people
- Fayette County, WV39,519 people
- Wayne County, WV38,164 people
- Preston County, WV34,160 people
- Greenbrier County, WV32,386 people
- Logan County, WV31,418 people
- Marshall County, WV29,865 people
- Hancock County, WV28,431 people
- Jackson County, WV27,705 people
- Randolph County, WV27,576 people
- Mineral County, WV26,854 people
- Mason County, WV25,043 people
- Nicholas County, WV24,277 people
- Upshur County, WV23,712 people
- Hampshire County, WV23,465 people
- Mingo County, WV22,542 people
- Brooke County, WV21,805 people
- Boone County, WV21,026 people
- Wyoming County, WV20,629 people
- Lincoln County, WV19,902 people
- McDowell County, WV17,943 people
- Morgan County, WV17,426 people
- Lewis County, WV16,740 people
- Taylor County, WV16,487 people
- Barbour County, WV15,424 people
- Hardy County, WV14,243 people
- Wetzel County, WV14,078 people
- Roane County, WV13,786 people
- Monroe County, WV12,386 people
- Braxton County, WV12,208 people
- Summers County, WV11,729 people
- Grant County, WV10,983 people
- Ritchie County, WV8,286 people
- Webster County, WV8,144 people
- Tyler County, WV8,064 people
- Clay County, WV7,835 people
- Pocahontas County, WV7,784 people
- Doddridge County, WV7,711 people
- Pleasants County, WV7,521 people
- Gilmer County, WV7,288 people
- Tucker County, WV6,654 people
- Calhoun County, WV6,048 people
- Pendleton County, WV6,043 people
- Wirt County, WV5,053 people
Questions
How fast is West Virginia growing?
Population estimates put West Virginia at 1,766,147 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 728,655 households. Against the 2015–2019 survey, median household income rose 27.6%, before inflation.
How much do households in West Virginia spend?
Households in West Virginia spend about $10.1B a year on rent and homeowner costs, $4.1B on groceries and $2.4B on food away from home. Relative to the U.S., household spending in West Virginia runs highest on vehicle insurance (an index of 119, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types rank highest in West Virginia?
By the Groundwork market score, West Virginia’s highest ranks among the 50 states and DC are for house cleaning businesses (#8); real estate businesses (#9); and lawn care, cleaning and pest control companies (#10).
How does West Virginia compare with the U.S.?
Median household income in West Virginia is $59,608, 26% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (twice the U.S. rate) and lowest for house cleaning businesses (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Every state and business type · How we measure
Screening a site or an acquisition in West Virginia?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.