Beauty and personal care · County · West Virginia
Salons, barbers and spas in Clay County, WV
How Clay County, WV compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $2M
- On personal care products and services · $687 a household
- Spending per listing
- $408K
- 92% above the U.S.
- Listings per 10k households
- 16.8
- 64% below the U.S.
- Population, 2025
- 7,538
- −5.9% since 2020
See the salons, barbers and spas around any address in Clay County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Clay County comes to about $2M a year: $687 per household, 32% below the U.S. average. That is about $408K of household spending for each business on map listings, 92% above the U.S. figure of $213K.
Clay County has 5 salons, barbers and spas on map listings as of September 2026. None of them are chain locations, against 15% across the U.S. That is 16.8 per 10,000 households, 64% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Clay County, since they leave out counts under 3. Official counts list 15 one-person businesses without payroll.
Population estimates put the population change in Clay County from 2020 to 2025 at −5.9%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Clay County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.8 | 33.3 | 47.2 |
| Spending per listing | $408K | $240K | $213K |
| Households per official establishment | n/a | 1,679 | 804 |
| Official establishment growth, 2019–2023 | n/a | +16.4% | +14.1% |
| Population growth, 2020–2025 | −5.9% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $687 | $802 | $1,005 |
| Median household income | $42,318 | $59,608 | $80,734 |
| Groundwork market score | Not scored | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Clay County
- Population, 2025 estimate
- 7,538−5.9% since 2020
- Households
- 2,972
- Median age
- 43.3
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 342 sq. mi.
- People per square mile
- 23
- Median household income
- $42,318
- Average household income
- $58,668
- Median home value
- $109,100
- Jobs located here
- 1,537
- Daytime population
- 6,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for salons, barbers and spas, numbered among those based in West Virginia, with Clay County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 81 | 50 | 21.9 | $466K | +9.2% | #59 of 2,385 |
| 2Hampshire County, WV | 71 | 15 | 17.4 | $467K | +4.4% | #245 of 2,385 |
| 3Berkeley County, WV | 68 | 143 | 28.0 | $326K | +13.7% | #342 of 2,385 |
| 4Taylor County, WV | 62 | 8 | 12.1 | $661K | −2.4% | #545 of 2,385 |
| 5Mineral County, WV | 61 | 22 | 19.8 | $418K | −0.4% | #589 of 2,385 |
| 6Morgan County, WV | 60 | 22 | 30.0 | $280K | +5.5% | #650 of 2,385 |
| 7Putnam County, WV | 59 | 77 | 33.1 | $282K | −1.0% | #701 of 2,385 |
| 8Preston County, WV | 58 | 21 | 16.4 | $489K | −0.6% | #728 of 2,385 |
| 9Wayne County, WV | 57 | 36 | 22.8 | $342K | −4.0% | #772 of 2,385 |
| 10Monroe County, WV | 54 | 10 | 21.6 | $346K | +0.8% | #922 of 2,385 |
| Clay County, WV | Not scored | 5 | 16.8 | $408K | −5.9% |
Other business types in Clay County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Clay County, WV?
Map listings as of September 2026 show 5 salons, barbers and spas in Clay County. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Clay County: counts under 3 are left out. Official counts also show 15 one-person businesses without payroll.
How much do households in Clay County, WV spend on personal care products and services?
About $2M a year, or $687 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 5 salons, barbers and spas on map listings, it comes to $408K per business. It is estimated from the incomes of the 2,972 households in Clay County and national spending patterns by income.
How does Clay County, WV compare with the U.S. for salons, barbers and spas?
Clay County has 16.8 salons, barbers and spas per 10,000 households, 64% below the U.S. rate of 47.2. Spending per business is $408K, 92% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Clay County would have about 10, against 5 on map listings.
How fast is Clay County, WV growing?
Population estimates put Clay County at 7,538 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 2,972 households. The median household income in Clay County is $42,318 a year, 48% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.