Beauty and personal care · County · West Virginia
Salons, barbers and spas in Brooke County, WV
Competitor counts, household spending and official business counts for salons, barbers and spas in Brooke County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,555 of 2,385 scored counties
#21 of 43 scored counties in West Virginia
- Listings
- 25
- 5 chain locations (20%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $7.6M
- On personal care products and services · $785 a household
- Spending per listing
- $304K
- 43% above the U.S.
- Listings per 10k households
- 25.8
- 45% below the U.S.
- Population, 2025
- 21,142
- −6.0% since 2020
See the salons, barbers and spas around any address in Brooke County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 25 salons, barbers and spas in Brooke County. 5 of them (20%) are chain locations, against 15% across the U.S. That comes to 25.8 for every 10,000 households, 45% below the U.S. rate of 47.2.
At $785 per household (22% below the U.S. average), households in Brooke County spend about $7.6M a year on personal care products and services. That works out to $304K per business, 43% above the U.S. figure of $213K.
Official counts show 7 businesses with payroll classed as personal care services in Brooke County in 2023. That is one for every 1,382 households, against one for every 804 across the U.S. Official counts list 54 one-person businesses without payroll.
Population estimates show Brooke County declined 6.0% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Brooke County is 43 (lower middle), #1,555 of 2,385 scored counties and #21 of 43 scored counties in West Virginia.
How Brooke County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brooke County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.8 | 33.3 | 47.2 |
| Spending per listing | $304K | $240K | $213K |
| Households per official establishment | 1,382 | 1,679 | 804 |
| Official establishment growth, 2019–2023 | n/a | +16.4% | +14.1% |
| Population growth, 2020–2025 | −6.0% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $785 | $802 | $1,005 |
| Median household income | $54,316 | $59,608 | $80,734 |
| Groundwork market score | 43 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 30
- Annual payroll, 2023
- $421K
- One-person businesses, 2023
- 54Businesses with no payroll
- Map listings, September 2026
- 255 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Brooke County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Brooke County
- Population, 2025 estimate
- 21,142−6.0% since 2020
- Households
- 9,675
- Median age
- 46.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.5
- Land area
- 89 sq. mi.
- People per square mile
- 245
- Median household income
- $54,316+5.5% vs. 2015–2019, before inflation
- Average household income
- $74,922
- Median home value
- $141,500
- Jobs located here
- 7,914
- Daytime population
- 19,521Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brooke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for salons, barbers and spas, numbered among those based in West Virginia, with Brooke County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 81 | 50 | 21.9 | $466K | +9.2% | #59 of 2,385 |
| 2Hampshire County, WV | 71 | 15 | 17.4 | $467K | +4.4% | #245 of 2,385 |
| 3Berkeley County, WV | 68 | 143 | 28.0 | $326K | +13.7% | #342 of 2,385 |
| 4Taylor County, WV | 62 | 8 | 12.1 | $661K | −2.4% | #545 of 2,385 |
| 5Mineral County, WV | 61 | 22 | 19.8 | $418K | −0.4% | #589 of 2,385 |
| 6Morgan County, WV | 60 | 22 | 30.0 | $280K | +5.5% | #650 of 2,385 |
| 7Putnam County, WV | 59 | 77 | 33.1 | $282K | −1.0% | #701 of 2,385 |
| 8Preston County, WV | 58 | 21 | 16.4 | $489K | −0.6% | #728 of 2,385 |
| 9Wayne County, WV | 57 | 36 | 22.8 | $342K | −4.0% | #772 of 2,385 |
| 10Monroe County, WV | 54 | 10 | 21.6 | $346K | +0.8% | #922 of 2,385 |
| 21Brooke County, WV | 43 | 25 | 25.8 | $304K | −6.0% | #1,555 of 2,385 |
Other business types in Brooke County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons49
- Barbershops
- Nail salons7
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Brooke County, WV?
There are 25 salons, barbers and spas on map listings in Brooke County as of September 2026. 5 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Official counts also show 54 one-person businesses without payroll.
How much do households in Brooke County, WV spend on personal care products and services?
About $7.6M a year, or $785 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 25 salons, barbers and spas on map listings, it comes to $304K per business. It is estimated from the incomes of the 9,675 households in Brooke County and national spending patterns by income.
How does Brooke County, WV compare with the U.S. for salons, barbers and spas?
Brooke County has 25.8 salons, barbers and spas per 10,000 households, 45% below the U.S. rate of 47.2. Spending per business is $304K, 43% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Brooke County would have about 36, against 25 on map listings. There is one business with payroll in the industry for every 1,382 households, against one for every 804 across the U.S.
How fast is Brooke County, WV growing?
Population estimates put Brooke County at 21,142 people in 2025, down 6.0% since 2020, against +3.1% for the U.S. It has 9,675 households. Median household income in Brooke County is $54,316, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 5.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brooke County scores 43 for salons, barbers and spas (lower middle), #1,555 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brooke County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Brooke County
Screening a site or an acquisition in Brooke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.