Groundwork

Beauty and personal care · County · West Virginia

Salons, barbers and spas in Randolph County, WV

How Randolph County, WV compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 22 out of 100: Low

Ranked #2,274 of 2,385 scored counties
#37 of 43 scored counties in West Virginia

Listings
46
10 chain locations (22%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$8.2M
On personal care products and services · $767 a household
Spending per listing
$178K
16% below the U.S.
Listings per 10k households
43.1
9% below the U.S.
Population, 2025
26,882
−3.6% since 2020

See the salons, barbers and spas around any address in Randolph County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Randolph County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for salons, barbers and spas in Randolph County is 22 (low), #2,274 of 2,385 scored counties and #37 of 43 scored counties in West Virginia. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 46 salons, barbers and spas in Randolph County. Chain locations make up 22% of them, against 15% across the U.S. Per 10,000 households, that is 43.1, 9% below the U.S. rate of 47.2.

Household spending on personal care products and services in Randolph County comes to about $8.2M a year: $767 per household, 24% below the U.S. average. That is about $178K of household spending for each business on map listings, 16% below the U.S. figure of $213K.

In 2023, official counts showed 8 businesses with payroll in Randolph County classed as personal care services. That is one for every 1,335 households, against one for every 804 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $607K have gone to businesses classed as personal care services in Randolph County. Population estimates put the population change in Randolph County from 2020 to 2025 at −3.6%, against +3.1% for the U.S.

How Randolph County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Randolph County, WV compared with West Virginia and the U.S.
MeasureRandolph CountyWest VirginiaU.S.
Listings per 10k households43.133.347.2
Spending per listing$178K$240K$213K
Households per official establishment1,3351,679804
Official establishment growth, 2019–2023n/a+16.4%+14.1%
Population growth, 2020–2025−3.6%−1.4%+3.1%
Spending per household on personal care products and services$767$802$1,005
Median household income$52,757$59,608$80,734
Groundwork market score2247

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 8
Employees, 2023
15
Annual payroll, 2023
$465K
One-person businesses, 2023
66Businesses with no payroll
Map listings, September 2026
4610 chain locations
Listings at the U.S. rate for this spending
39The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$607K

SBA-backed loans to businesses classed as personal care services in Randolph County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Randolph County

Population, 2025 estimate
26,882−3.6% since 2020
Households
10,678
Median age
44.6
Homes lived in by their owners
75%
Vehicles per household
1.8
Land area
1,040 sq. mi.
People per square mile
27
Median household income
$52,757+21.8% vs. 2015–2019, before inflation
Average household income
$71,437
Median home value
$144,800
Jobs located here
10,659
Daytime population
26,808Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Randolph County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Randolph County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for salons, barbers and spas, numbered among those based in West Virginia, with Randolph County marked.

Top counties in West Virginia

Counties in West Virginia ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV815021.9$466K+9.2%#59 of 2,385
2Hampshire County, WV711517.4$467K+4.4%#245 of 2,385
3Berkeley County, WV6814328.0$326K+13.7%#342 of 2,385
4Taylor County, WV62812.1$661K−2.4%#545 of 2,385
5Mineral County, WV612219.8$418K−0.4%#589 of 2,385
6Morgan County, WV602230.0$280K+5.5%#650 of 2,385
7Putnam County, WV597733.1$282K−1.0%#701 of 2,385
8Preston County, WV582116.4$489K−0.6%#728 of 2,385
9Wayne County, WV573622.8$342K−4.0%#772 of 2,385
10Monroe County, WV541021.6$346K+0.8%#922 of 2,385
37Randolph County, WV224643.1$178K−3.6%#2,274 of 2,385

Other business types in Randolph County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Randolph County, WV?

Randolph County has 46 salons, barbers and spas on map listings as of September 2026. 10 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Official counts also show 66 one-person businesses without payroll.

How much do households in Randolph County, WV spend on personal care products and services?

About $8.2M a year, or $767 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 46 salons, barbers and spas on map listings, it comes to $178K per business. It is estimated from the incomes of the 10,678 households in Randolph County and national spending patterns by income.

How does Randolph County, WV compare with the U.S. for salons, barbers and spas?

Randolph County has 43.1 salons, barbers and spas per 10,000 households, 9% below the U.S. rate of 47.2. Spending per business is $178K, 16% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Randolph County would have about 39, against 46 on map listings. There is one business with payroll in the industry for every 1,335 households, against one for every 804 across the U.S.

How fast is Randolph County, WV growing?

Population estimates put Randolph County at 26,882 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 10,678 households. Median household income in Randolph County is $52,757, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Randolph County scores 22 for salons, barbers and spas (low), #2,274 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Randolph County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Randolph County

Screening a site or an acquisition in Randolph County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Randolph County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.