Beauty and personal care · County · Indiana
Salons, barbers and spas in Madison County, IN
The salons, barbers and spas in Madison County, IN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #397 of 2,385 scored counties
#27 of 86 scored counties in Indiana
- Listings
- 176
- 30 chain locations (17%)
- Official establishments
- 19
- −20.8% since 2019
- Household spending a year
- $47.8M
- On personal care products and services · $894 a household
- Spending per listing
- $271K
- 28% above the U.S.
- Listings per 10k households
- 32.9
- 30% below the U.S.
- Population, 2025
- 135,088
- +3.8% since 2020
See the salons, barbers and spas around any address in Madison County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Madison County spend about $47.8M a year on personal care products and services, or $894 per household, 11% below the U.S. average. That works out to $271K per business, 28% above the U.S. figure of $213K.
Madison County has 176 salons, barbers and spas on map listings as of September 2026. 30 of them (17%) are chain locations, against 15% across the U.S. That comes to 32.9 for every 10,000 households, 30% below the U.S. rate of 47.2.
In 2023, official counts showed 19 businesses with payroll in Madison County classed as personal care services, down 20.8% from 2019. That is one for every 2,812 households, against one for every 804 across the U.S. Official counts also show 530 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $469K have gone to businesses classed as personal care services in Madison County.
Population estimates show Madison County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). Madison County scores 67 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #397 of 2,385 scored counties and #27 of 86 scored counties in Indiana. That puts it in the top quarter of counties.
How Madison County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.9 | 39.5 | 47.2 |
| Spending per listing | $271K | $246K | $213K |
| Households per official establishment | 2,812 | 1,157 | 804 |
| Official establishment growth, 2019–2023 | −20.8% | +13.9% | +14.1% |
| Population growth, 2020–2025 | +3.8% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $894 | $971 | $1,005 |
| Median household income | $63,037 | $71,957 | $80,734 |
| Groundwork market score | 67 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 19−20.8% over the period
- Employees, 2023
- 114
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 530Businesses with no payroll
- Map listings, September 2026
- 17630 chain locations
- Listings at the U.S. rate for this spending
- 225The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $469K
SBA-backed loans to businesses classed as personal care services in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 135,088+3.8% since 2020
- Households
- 53,429
- Median age
- 41.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 452 sq. mi.
- People per square mile
- 292
- Median household income
- $63,037+27.3% vs. 2015–2019, before inflation
- Average household income
- $81,039
- Median home value
- $161,300
- Jobs located here
- 39,528
- Daytime population
- 114,511Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for salons, barbers and spas, numbered among those based in Indiana, with Madison County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaGrange County, IN | 81 | 19 | 14.7 | $693K | +1.9% | #56 of 2,385 |
| 2Brown County, IN | 80 | 13 | 19.2 | $520K | +1.9% | #62 of 2,385 |
| 3Morgan County, IN | 79 | 86 | 30.4 | $335K | +4.4% | #91 of 2,385 |
| 4Parke County, IN | 78 | 8 | 13.0 | $696K | +3.0% | #96 of 2,385 |
| 5Posey County, IN | 76 | 21 | 19.9 | $505K | −0.8% | #129 of 2,385 |
| 6Shelby County, IN | 76 | 50 | 27.1 | $353K | +1.8% | #148 of 2,385 |
| 7Newton County, IN | 75 | 10 | 17.5 | $519K | +2.9% | #162 of 2,385 |
| 8Gibson County, IN | 75 | 26 | 19.3 | $484K | +0.1% | #165 of 2,385 |
| 9Noble County, IN | 75 | 43 | 23.7 | $398K | +1.0% | #170 of 2,385 |
| 10Hancock County, IN | 75 | 123 | 36.7 | $303K | +13.5% | #174 of 2,385 |
| 27Madison County, IN | 67 | 176 | 32.9 | $271K | +3.8% | #397 of 2,385 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons65
- Barbershops66
- Nail salons55
- Spas and skin care77
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Madison County, IN?
Map listings as of September 2026 show 176 salons, barbers and spas in Madison County. 30 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 19 businesses with payroll classed as personal care services in 2023, down 20.8% from 2019. Another 530 one-person businesses have no payroll, by official counts.
How much do households in Madison County, IN spend on personal care products and services?
About $47.8M a year, or $894 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 176 salons, barbers and spas on map listings, it comes to $271K per business. It is estimated from the incomes of the 53,429 households in Madison County and national spending patterns by income.
How does Madison County, IN compare with the U.S. for salons, barbers and spas?
Madison County has 32.9 salons, barbers and spas per 10,000 households, 30% below the U.S. rate of 47.2. Spending per business is $271K, 28% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Madison County would have about 225, against 176 on map listings. There is one business with payroll in the industry for every 2,812 households, against one for every 804 across the U.S. The official count fell 20.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Madison County, IN growing?
Population estimates put Madison County at 135,088 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 53,429 households. The median household income in Madison County is $63,037 a year, 22% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 67 for salons, barbers and spas (upper middle), #397 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.