Beauty and personal care · County · Indiana
Salons, barbers and spas in Clay County, IN
How Clay County, IN compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #785 of 2,385 scored counties
#53 of 86 scored counties in Indiana
- Listings
- 35
- 10 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10M
- On personal care products and services · $949 a household
- Spending per listing
- $286K
- 34% above the U.S.
- Listings per 10k households
- 33.2
- 30% below the U.S.
- Population, 2025
- 26,410
- −0.1% since 2020
See the salons, barbers and spas around any address in Clay County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 35 salons, barbers and spas in Clay County. Of those, 10 are chain locations, or 29%, against 15% across the U.S. Per 10,000 households, that is 33.2, 30% below the U.S. rate of 47.2.
Households in Clay County spend about $10M a year on personal care products and services, or $949 per household, 6% below the U.S. average. Spread across 35 salons, barbers and spas, that is $286K per business, 34% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Clay County: counts under 3 aren’t published. Official counts list 91 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $260K have gone to businesses classed as personal care services in Clay County.
Population estimates show Clay County declined 0.1% from 2020 to 2025, against +3.1% for the U.S. For salons, barbers and spas, Clay County has a Groundwork market score of 57 (upper middle): #785 of 2,385 scored counties and #53 of 86 scored counties in Indiana.
How Clay County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.2 | 39.5 | 47.2 |
| Spending per listing | $286K | $246K | $213K |
| Households per official establishment | n/a | 1,157 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.9% | +14.1% |
| Population growth, 2020–2025 | −0.1% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $949 | $971 | $1,005 |
| Median household income | $70,010 | $71,957 | $80,734 |
| Groundwork market score | 57 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 91Businesses with no payroll
- Map listings, September 2026
- 3510 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $260K
SBA-backed loans to businesses classed as personal care services in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Clay County
- Population, 2025 estimate
- 26,410−0.1% since 2020
- Households
- 10,549
- Median age
- 41.4
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.0
- Land area
- 358 sq. mi.
- People per square mile
- 74
- Median household income
- $70,010+25.8% vs. 2015–2019, before inflation
- Average household income
- $101,024
- Median home value
- $153,000
- Jobs located here
- 7,738
- Daytime population
- 24,011Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for salons, barbers and spas, numbered among those based in Indiana, with Clay County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaGrange County, IN | 81 | 19 | 14.7 | $693K | +1.9% | #56 of 2,385 |
| 2Brown County, IN | 80 | 13 | 19.2 | $520K | +1.9% | #62 of 2,385 |
| 3Morgan County, IN | 79 | 86 | 30.4 | $335K | +4.4% | #91 of 2,385 |
| 4Parke County, IN | 78 | 8 | 13.0 | $696K | +3.0% | #96 of 2,385 |
| 5Posey County, IN | 76 | 21 | 19.9 | $505K | −0.8% | #129 of 2,385 |
| 6Shelby County, IN | 76 | 50 | 27.1 | $353K | +1.8% | #148 of 2,385 |
| 7Newton County, IN | 75 | 10 | 17.5 | $519K | +2.9% | #162 of 2,385 |
| 8Gibson County, IN | 75 | 26 | 19.3 | $484K | +0.1% | #165 of 2,385 |
| 9Noble County, IN | 75 | 43 | 23.7 | $398K | +1.0% | #170 of 2,385 |
| 10Hancock County, IN | 75 | 123 | 36.7 | $303K | +13.5% | #174 of 2,385 |
| 53Clay County, IN | 57 | 35 | 33.2 | $286K | −0.1% | #785 of 2,385 |
Other business types in Clay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons54
- Barbershops
- Nail salons
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Clay County, IN?
Clay County has 35 salons, barbers and spas on map listings as of September 2026. 10 of them (29%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Clay County: counts under 3 are left out. Official counts also show 91 one-person businesses without payroll.
How much do households in Clay County, IN spend on personal care products and services?
About $10M a year, or $949 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 35 salons, barbers and spas on map listings, it comes to $286K per business. It is estimated from the incomes of the 10,549 households in Clay County and national spending patterns by income.
How does Clay County, IN compare with the U.S. for salons, barbers and spas?
Clay County has 33.2 salons, barbers and spas per 10,000 households, 30% below the U.S. rate of 47.2. Spending per business is $286K, 34% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Clay County would have about 47, against 35 on map listings.
How fast is Clay County, IN growing?
Population estimates put Clay County at 26,410 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 10,549 households. Median household income in Clay County is $70,010, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 57 for salons, barbers and spas (upper middle), #785 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.