Beauty and personal care · County · Indiana
Salons, barbers and spas in Whitley County, IN
The salons, barbers and spas in Whitley County, IN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #416 of 2,385 scored counties
#29 of 86 scored counties in Indiana
- Listings
- 41
- 11 chain locations (27%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $13.9M
- On personal care products and services · $989 a household
- Spending per listing
- $338K
- 59% above the U.S.
- Listings per 10k households
- 29.2
- 38% below the U.S.
- Population, 2025
- 35,046
- +2.1% since 2020
See the salons, barbers and spas around any address in Whitley County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Whitley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Whitley County spend about $13.9M a year on personal care products and services, or $989 per household, 2% below the U.S. average. That is about $338K of household spending for each business on map listings, 59% above the U.S. figure of $213K.
Whitley County has 41 salons, barbers and spas on map listings as of September 2026. Of those, 11 are chain locations, or 27%, against 15% across the U.S. That is 29.2 per 10,000 households, 38% below the U.S. rate of 47.2.
Official counts show 11 businesses with payroll classed as personal care services in Whitley County in 2023. That is one for every 1,275 households, against one for every 804 across the U.S. Another 105 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Whitley County grew 2.1%, slower than the U.S. (+3.1%). For salons, barbers and spas, Whitley County has a Groundwork market score of 66 (upper middle): #416 of 2,385 scored counties and #29 of 86 scored counties in Indiana. That puts it in the top quarter of counties.
How Whitley County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Whitley County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.2 | 39.5 | 47.2 |
| Spending per listing | $338K | $246K | $213K |
| Households per official establishment | 1,275 | 1,157 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.9% | +14.1% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $989 | $971 | $1,005 |
| Median household income | $78,083 | $71,957 | $80,734 |
| Groundwork market score | 66 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 11
- Employees, 2023
- 50
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 105Businesses with no payroll
- Map listings, September 2026
- 4111 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Whitley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Whitley County
- Population, 2025 estimate
- 35,046+2.1% since 2020
- Households
- 14,029
- Median age
- 41.3
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 336 sq. mi.
- People per square mile
- 103
- Median household income
- $78,083+26.5% vs. 2015–2019, before inflation
- Average household income
- $94,006
- Median home value
- $219,400
- Jobs located here
- 13,433
- Daytime population
- 31,218Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Whitley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Whitley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for salons, barbers and spas, numbered among those based in Indiana, with Whitley County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaGrange County, IN | 81 | 19 | 14.7 | $693K | +1.9% | #56 of 2,385 |
| 2Brown County, IN | 80 | 13 | 19.2 | $520K | +1.9% | #62 of 2,385 |
| 3Morgan County, IN | 79 | 86 | 30.4 | $335K | +4.4% | #91 of 2,385 |
| 4Parke County, IN | 78 | 8 | 13.0 | $696K | +3.0% | #96 of 2,385 |
| 5Posey County, IN | 76 | 21 | 19.9 | $505K | −0.8% | #129 of 2,385 |
| 6Shelby County, IN | 76 | 50 | 27.1 | $353K | +1.8% | #148 of 2,385 |
| 7Newton County, IN | 75 | 10 | 17.5 | $519K | +2.9% | #162 of 2,385 |
| 8Gibson County, IN | 75 | 26 | 19.3 | $484K | +0.1% | #165 of 2,385 |
| 9Noble County, IN | 75 | 43 | 23.7 | $398K | +1.0% | #170 of 2,385 |
| 10Hancock County, IN | 75 | 123 | 36.7 | $303K | +13.5% | #174 of 2,385 |
| 29Whitley County, IN | 66 | 41 | 29.2 | $338K | +2.1% | #416 of 2,385 |
Other business types in Whitley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons68
- Barbershops
- Nail salons
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Whitley County, IN?
Map listings as of September 2026 show 41 salons, barbers and spas in Whitley County. 11 of them (27%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 11 businesses with payroll classed as personal care services in 2023. Official counts list 105 one-person businesses without payroll.
How much do households in Whitley County, IN spend on personal care products and services?
About $13.9M a year, or $989 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 41 salons, barbers and spas on map listings, it comes to $338K per business. It is estimated from the incomes of the 14,029 households in Whitley County and national spending patterns by income.
How does Whitley County, IN compare with the U.S. for salons, barbers and spas?
Whitley County has 29.2 salons, barbers and spas per 10,000 households, 38% below the U.S. rate of 47.2. Spending per business is $338K, 59% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Whitley County would have about 65, against 41 on map listings. There is one business with payroll in the industry for every 1,275 households, against one for every 804 across the U.S.
How fast is Whitley County, IN growing?
Population estimates put Whitley County at 35,046 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 14,029 households. The median household income in Whitley County is $78,083 a year, 3% below the U.S. median of $80,734. That rose 26.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Whitley County scores 66 for salons, barbers and spas (upper middle), #416 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Whitley County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Whitley County
Screening a site or an acquisition in Whitley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Whitley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.