Groundwork

Beauty and personal care · County · Indiana

Salons, barbers and spas in Kosciusko County, IN

How Kosciusko County, IN compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #699 of 2,385 scored counties
#47 of 86 scored counties in Indiana

Listings
108
20 chain locations (19%)
Official establishments
24
0.0% since 2019
Household spending a year
$31.1M
On personal care products and services · $974 a household
Spending per listing
$288K
35% above the U.S.
Listings per 10k households
33.8
28% below the U.S.
Population, 2025
80,892
+0.9% since 2020

See the salons, barbers and spas around any address in Kosciusko County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kosciusko County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 108 salons, barbers and spas in Kosciusko County. 20 of them (19%) are chain locations, against 15% across the U.S. That comes to 33.8 for every 10,000 households, 28% below the U.S. rate of 47.2.

At $974 per household (3% below the U.S. average), households in Kosciusko County spend about $31.1M a year on personal care products and services. Spread across 108 salons, barbers and spas, that is $288K per business, 35% above the U.S. figure of $213K.

In 2023, official counts showed 24 businesses with payroll in Kosciusko County classed as personal care services, unchanged from 2019. That is one for every 1,331 households, against one for every 804 across the U.S. Official counts list 224 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $343K have gone to businesses classed as personal care services in Kosciusko County.

Population estimates put the population change in Kosciusko County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Kosciusko County is 59 (upper middle), #699 of 2,385 scored counties and #47 of 86 scored counties in Indiana.

How Kosciusko County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Kosciusko County, IN compared with Indiana and the U.S.
MeasureKosciusko CountyIndianaU.S.
Listings per 10k households33.839.547.2
Spending per listing$288K$246K$213K
Households per official establishment1,3311,157804
Official establishment growth, 2019–20230.0%+13.9%+14.1%
Population growth, 2020–2025+0.9%+2.7%+3.1%
Spending per household on personal care products and services$974$971$1,005
Median household income$75,317$71,957$80,734
Groundwork market score5959

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24 → 240.0% over the period
Employees, 2023
113
Annual payroll, 2023
$3.3M
One-person businesses, 2023
224Businesses with no payroll
Map listings, September 2026
10820 chain locations
Listings at the U.S. rate for this spending
146The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$343K

SBA-backed loans to businesses classed as personal care services in Kosciusko County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Kosciusko County

Population, 2025 estimate
80,892+0.9% since 2020
Households
31,934
Median age
39.5
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
531 sq. mi.
People per square mile
151
Median household income
$75,317+22.7% vs. 2015–2019, before inflation
Average household income
$91,954
Median home value
$216,000
Jobs located here
37,180
Daytime population
80,254Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Kosciusko County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Kosciusko County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Indiana

Every Indiana market ranked →

The highest-scoring counties in Indiana for salons, barbers and spas, numbered among those based in Indiana, with Kosciusko County marked.

Top counties in Indiana

Counties in Indiana ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1LaGrange County, IN811914.7$693K+1.9%#56 of 2,385
2Brown County, IN801319.2$520K+1.9%#62 of 2,385
3Morgan County, IN798630.4$335K+4.4%#91 of 2,385
4Parke County, IN78813.0$696K+3.0%#96 of 2,385
5Posey County, IN762119.9$505K−0.8%#129 of 2,385
6Shelby County, IN765027.1$353K+1.8%#148 of 2,385
7Newton County, IN751017.5$519K+2.9%#162 of 2,385
8Gibson County, IN752619.3$484K+0.1%#165 of 2,385
9Noble County, IN754323.7$398K+1.0%#170 of 2,385
10Hancock County, IN7512336.7$303K+13.5%#174 of 2,385
47Kosciusko County, IN5910833.8$288K+0.9%#699 of 2,385

Other business types in Kosciusko County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Kosciusko County, IN?

There are 108 salons, barbers and spas on map listings in Kosciusko County as of September 2026. 20 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 24 businesses with payroll classed as personal care services in 2023, unchanged from 2019. Official counts also show 224 one-person businesses without payroll.

How much do households in Kosciusko County, IN spend on personal care products and services?

About $31.1M a year, or $974 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 108 salons, barbers and spas on map listings, it comes to $288K per business. It is estimated from the incomes of the 31,934 households in Kosciusko County and national spending patterns by income.

How does Kosciusko County, IN compare with the U.S. for salons, barbers and spas?

Kosciusko County has 33.8 salons, barbers and spas per 10,000 households, 28% below the U.S. rate of 47.2. Spending per business is $288K, 35% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Kosciusko County would have about 146, against 108 on map listings. There is one business with payroll in the industry for every 1,331 households, against one for every 804 across the U.S. The official count held level from 2019 to 2023, against +14.1% for the U.S.

How fast is Kosciusko County, IN growing?

Population estimates put Kosciusko County at 80,892 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 31,934 households. Median household income in Kosciusko County is $75,317, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kosciusko County scores 59 for salons, barbers and spas (upper middle), #699 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kosciusko County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Kosciusko County

Screening a site or an acquisition in Kosciusko County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Kosciusko County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.