Beauty and personal care · Small-town market · Indiana
Salons, barbers and spas in the Warsaw, IN area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Warsaw, IN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #87 of 538 scored small-town markets
#11 of 25 scored small-town markets based in Indiana
- Listings
- 108
- 20 chain locations (19%)
- Official establishments
- 24
- 0.0% since 2019
- Household spending a year
- $31.1M
- On personal care products and services · $974 a household
- Spending per listing
- $288K
- 35% above the U.S.
- Listings per 10k households
- 33.8
- 28% below the U.S.
- Population, 2025
- 80,892
- +0.9% since 2020
See the salons, barbers and spas around any address in the Warsaw area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Warsaw area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $974 per household (3% below the U.S. average), households in the Warsaw area spend about $31.1M a year on personal care products and services. Spread across 108 salons, barbers and spas, that is $288K per business, 35% above the U.S. figure of $213K.
The Warsaw area has 108 salons, barbers and spas on map listings as of September 2026. Chain locations make up 19% of them, against 15% across the U.S. That is 33.8 per 10,000 households, 28% below the U.S. rate of 47.2.
Official counts show 24 businesses with payroll classed as personal care services in the Warsaw area in 2023, unchanged from 2019. That is one for every 1,331 households, against one for every 804 across the U.S. Another 224 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $343K have gone to businesses classed as personal care services in the Warsaw area.
Population estimates show the Warsaw area grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). The Warsaw area scores 65 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #87 of 538 scored small-town markets and #11 of 25 scored small-town markets based in Indiana. That puts it in the top quarter of small-town markets.
How the Warsaw area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Warsaw area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.8 | 39.5 | 47.2 |
| Spending per listing | $288K | $246K | $213K |
| Households per official establishment | 1,331 | 1,157 | 804 |
| Official establishment growth, 2019–2023 | 0.0% | +13.9% | +14.1% |
| Population growth, 2020–2025 | +0.9% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $974 | $971 | $1,005 |
| Median household income | $75,317 | $71,957 | $80,734 |
| Groundwork market score | 65 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 240.0% over the period
- Employees, 2023
- 113
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- 224Businesses with no payroll
- Map listings, September 2026
- 10820 chain locations
- Listings at the U.S. rate for this spending
- 146The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $343K
SBA-backed loans to businesses classed as personal care services in the Warsaw area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Warsaw area
- Population, 2025 estimate
- 80,892+0.9% since 2020
- Households
- 31,934
- Median age
- 39.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 531 sq. mi.
- People per square mile
- 151
- Median household income
- $75,317+22.7% vs. 2015–2019, before inflation
- Average household income
- $91,954
- Median home value
- $216,000
- Jobs located here
- 37,180
- Daytime population
- 80,254Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Warsaw area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Warsaw area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Indiana
Every Indiana market ranked →The highest-scoring small-town markets in Indiana for salons, barbers and spas, numbered among those based in Indiana, with the Warsaw area marked.
Top small-town markets in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kendallville, IN | 82 | 43 | 23.7 | $398K | +1.0% | #4 of 538 |
| 2Greensburg, IN | 79 | 34 | 31.7 | $304K | +0.4% | #13 of 538 |
| 3Auburn, IN | 78 | 48 | 28.1 | $339K | +2.9% | #17 of 538 |
| 4Greencastle, IN | 76 | 43 | 30.4 | $317K | +3.2% | #22 of 538 |
| 5Seymour, IN | 74 | 65 | 35.8 | $263K | +1.9% | #31 of 538 |
| 6Monticello, IN | 71 | 29 | 28.3 | $326K | +2.0% | #46 of 538 |
| 7Frankfort, IN | 70 | 42 | 33.6 | $272K | +0.4% | #54 of 538 |
| 8Bedford, IN | 66 | 57 | 29.8 | $305K | +1.2% | #80 of 538 |
| 9Connersville, IN | 66 | 30 | 31.8 | $271K | +0.7% | #83 of 538 |
| 10Washington, IN | 66 | 46 | 38.9 | $239K | +2.5% | #84 of 538 |
| 11Warsaw, IN | 65 | 108 | 33.8 | $288K | +0.9% | #87 of 538 |
Other business types in the Warsaw area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons56
- Barbershops83
- Nail salons78
- Spas and skin care74
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Warsaw, IN area?
Map listings as of September 2026 show 108 salons, barbers and spas in the Warsaw area. 20 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 24 businesses with payroll classed as personal care services in 2023, unchanged from 2019. Official counts list 224 one-person businesses without payroll.
How much do households in the Warsaw, IN area spend on personal care products and services?
About $31.1M a year, or $974 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 108 salons, barbers and spas on map listings, it comes to $288K per business. It is estimated from the incomes of the 31,934 households in the Warsaw area and national spending patterns by income.
How does the Warsaw, IN area compare with the U.S. for salons, barbers and spas?
The Warsaw area has 33.8 salons, barbers and spas per 10,000 households, 28% below the U.S. rate of 47.2. Spending per business is $288K, 35% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Warsaw area would have about 146, against 108 on map listings. There is one business with payroll in the industry for every 1,331 households, against one for every 804 across the U.S. The official count held level from 2019 to 2023, against +14.1% for the U.S.
How fast is the Warsaw, IN area growing?
Population estimates put the Warsaw area at 80,892 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 31,934 households. The median household income in the Warsaw area is $75,317 a year, 7% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Warsaw area scores 65 for salons, barbers and spas (upper middle), #87 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Warsaw area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Warsaw area
Screening a site or an acquisition in the Warsaw area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Warsaw area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.