Beauty and personal care · County · Indiana
Salons, barbers and spas in Wells County, IN
How Wells County, IN compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #335 of 2,385 scored counties
#24 of 86 scored counties in Indiana
- Listings
- 30
- 7 chain locations (23%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $10.8M
- On personal care products and services · $935 a household
- Spending per listing
- $360K
- 69% above the U.S.
- Listings per 10k households
- 26.0
- 45% below the U.S.
- Population, 2025
- 28,883
- +2.6% since 2020
See the salons, barbers and spas around any address in Wells County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wells County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 30 salons, barbers and spas in Wells County. Chain locations make up 23% of them, against 15% across the U.S. That is 26.0 per 10,000 households, 45% below the U.S. rate of 47.2.
At $935 per household (7% below the U.S. average), households in Wells County spend about $10.8M a year on personal care products and services. That works out to $360K per business, 69% above the U.S. figure of $213K.
In 2023, official counts showed 8 businesses with payroll in Wells County classed as personal care services. That is one for every 1,443 households, against one for every 804 across the U.S. Official counts also show 75 one-person businesses without payroll.
Population estimates show Wells County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Wells County is 68 (upper middle), #335 of 2,385 scored counties and #24 of 86 scored counties in Indiana. That puts it in the top quarter of counties.
How Wells County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wells County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.0 | 39.5 | 47.2 |
| Spending per listing | $360K | $246K | $213K |
| Households per official establishment | 1,443 | 1,157 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.9% | +14.1% |
| Population growth, 2020–2025 | +2.6% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $935 | $971 | $1,005 |
| Median household income | $71,957 | $71,957 | $80,734 |
| Groundwork market score | 68 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 8
- Employees, 2023
- 21
- Annual payroll, 2023
- $605K
- One-person businesses, 2023
- 75Businesses with no payroll
- Map listings, September 2026
- 307 chain locations
- Listings at the U.S. rate for this spending
- 51The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wells County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wells County
- Population, 2025 estimate
- 28,883+2.6% since 2020
- Households
- 11,546
- Median age
- 39.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 368 sq. mi.
- People per square mile
- 77
- Median household income
- $71,957+21.5% vs. 2015–2019, before inflation
- Average household income
- $88,952
- Median home value
- $197,600
- Jobs located here
- 11,127
- Daytime population
- 26,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wells County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wells County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for salons, barbers and spas, numbered among those based in Indiana, with Wells County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaGrange County, IN | 81 | 19 | 14.7 | $693K | +1.9% | #56 of 2,385 |
| 2Brown County, IN | 80 | 13 | 19.2 | $520K | +1.9% | #62 of 2,385 |
| 3Morgan County, IN | 79 | 86 | 30.4 | $335K | +4.4% | #91 of 2,385 |
| 4Parke County, IN | 78 | 8 | 13.0 | $696K | +3.0% | #96 of 2,385 |
| 5Posey County, IN | 76 | 21 | 19.9 | $505K | −0.8% | #129 of 2,385 |
| 6Shelby County, IN | 76 | 50 | 27.1 | $353K | +1.8% | #148 of 2,385 |
| 7Newton County, IN | 75 | 10 | 17.5 | $519K | +2.9% | #162 of 2,385 |
| 8Gibson County, IN | 75 | 26 | 19.3 | $484K | +0.1% | #165 of 2,385 |
| 9Noble County, IN | 75 | 43 | 23.7 | $398K | +1.0% | #170 of 2,385 |
| 10Hancock County, IN | 75 | 123 | 36.7 | $303K | +13.5% | #174 of 2,385 |
| 24Wells County, IN | 68 | 30 | 26.0 | $360K | +2.6% | #335 of 2,385 |
Other business types in Wells County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons58
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wells County, IN?
There are 30 salons, barbers and spas on map listings in Wells County as of September 2026. 7 of them (23%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Another 75 one-person businesses have no payroll, by official counts.
How much do households in Wells County, IN spend on personal care products and services?
About $10.8M a year, or $935 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 30 salons, barbers and spas on map listings, it comes to $360K per business. It is estimated from the incomes of the 11,546 households in Wells County and national spending patterns by income.
How does Wells County, IN compare with the U.S. for salons, barbers and spas?
Wells County has 26.0 salons, barbers and spas per 10,000 households, 45% below the U.S. rate of 47.2. Spending per business is $360K, 69% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Wells County would have about 51, against 30 on map listings. There is one business with payroll in the industry for every 1,443 households, against one for every 804 across the U.S.
How fast is Wells County, IN growing?
Population estimates put Wells County at 28,883 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 11,546 households. Median household income in Wells County is $71,957, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wells County scores 68 for salons, barbers and spas (upper middle), #335 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wells County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wells County
Screening a site or an acquisition in Wells County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wells County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.