Beauty and personal care · County · Indiana
Salons, barbers and spas in Steuben County, IN
The salons, barbers and spas in Steuben County, IN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,228 of 2,385 scored counties
#69 of 86 scored counties in Indiana
- Listings
- 57
- 10 chain locations (18%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $13.6M
- On personal care products and services · $965 a household
- Spending per listing
- $238K
- 12% above the U.S.
- Listings per 10k households
- 40.5
- 14% below the U.S.
- Population, 2025
- 34,799
- +1.0% since 2020
See the salons, barbers and spas around any address in Steuben County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 57 salons, barbers and spas in Steuben County. Chain locations make up 18% of them, against 15% across the U.S. That comes to 40.5 for every 10,000 households, 14% below the U.S. rate of 47.2.
Households in Steuben County spend about $13.6M a year on personal care products and services, or $965 per household, 4% below the U.S. average. That works out to $238K per business, 12% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Steuben County was 12 in 2023. That is one for every 1,172 households, against one for every 804 across the U.S. Official counts also show 114 one-person businesses without payroll.
Population estimates show Steuben County grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Steuben County is 49 (lower middle), #1,228 of 2,385 scored counties and #69 of 86 scored counties in Indiana.
How Steuben County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Steuben County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.5 | 39.5 | 47.2 |
| Spending per listing | $238K | $246K | $213K |
| Households per official establishment | 1,172 | 1,157 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.9% | +14.1% |
| Population growth, 2020–2025 | +1.0% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $965 | $971 | $1,005 |
| Median household income | $74,911 | $71,957 | $80,734 |
| Groundwork market score | 49 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 12
- Employees, 2023
- 36
- Annual payroll, 2023
- $982K
- One-person businesses, 2023
- 114Businesses with no payroll
- Map listings, September 2026
- 5710 chain locations
- Listings at the U.S. rate for this spending
- 64The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Steuben County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Steuben County
- Population, 2025 estimate
- 34,799+1.0% since 2020
- Households
- 14,058
- Median age
- 43.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 309 sq. mi.
- People per square mile
- 112
- Median household income
- $74,911+28.5% vs. 2015–2019, before inflation
- Average household income
- $97,356
- Median home value
- $216,200
- Jobs located here
- 15,877
- Daytime population
- 34,843Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Steuben County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for salons, barbers and spas, numbered among those based in Indiana, with Steuben County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaGrange County, IN | 81 | 19 | 14.7 | $693K | +1.9% | #56 of 2,385 |
| 2Brown County, IN | 80 | 13 | 19.2 | $520K | +1.9% | #62 of 2,385 |
| 3Morgan County, IN | 79 | 86 | 30.4 | $335K | +4.4% | #91 of 2,385 |
| 4Parke County, IN | 78 | 8 | 13.0 | $696K | +3.0% | #96 of 2,385 |
| 5Posey County, IN | 76 | 21 | 19.9 | $505K | −0.8% | #129 of 2,385 |
| 6Shelby County, IN | 76 | 50 | 27.1 | $353K | +1.8% | #148 of 2,385 |
| 7Newton County, IN | 75 | 10 | 17.5 | $519K | +2.9% | #162 of 2,385 |
| 8Gibson County, IN | 75 | 26 | 19.3 | $484K | +0.1% | #165 of 2,385 |
| 9Noble County, IN | 75 | 43 | 23.7 | $398K | +1.0% | #170 of 2,385 |
| 10Hancock County, IN | 75 | 123 | 36.7 | $303K | +13.5% | #174 of 2,385 |
| 69Steuben County, IN | 49 | 57 | 40.5 | $238K | +1.0% | #1,228 of 2,385 |
Other business types in Steuben County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons51
- Barbershops64
- Nail salons
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Steuben County, IN?
Steuben County has 57 salons, barbers and spas on map listings as of September 2026. 10 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 12 businesses with payroll classed as personal care services in 2023. Another 114 one-person businesses have no payroll, by official counts.
How much do households in Steuben County, IN spend on personal care products and services?
About $13.6M a year, or $965 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 57 salons, barbers and spas on map listings, it comes to $238K per business. It is estimated from the incomes of the 14,058 households in Steuben County and national spending patterns by income.
How does Steuben County, IN compare with the U.S. for salons, barbers and spas?
Steuben County has 40.5 salons, barbers and spas per 10,000 households, 14% below the U.S. rate of 47.2. Spending per business is $238K, 12% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Steuben County would have about 64, against 57 on map listings. There is one business with payroll in the industry for every 1,172 households, against one for every 804 across the U.S.
How fast is Steuben County, IN growing?
Population estimates put Steuben County at 34,799 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 14,058 households. Median household income in Steuben County is $74,911, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Steuben County scores 49 for salons, barbers and spas (lower middle), #1,228 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Steuben County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Steuben County
Screening a site or an acquisition in Steuben County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.