Groundwork

Beauty and personal care · County · Florida

Salons, barbers and spas in Citrus County, FL

How Citrus County, FL compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #1,734 of 2,385 scored counties
#33 of 64 scored counties in Florida

Listings
273
32 chain locations (12%)
Official establishments
75
+25.0% since 2019
Household spending a year
$56.2M
On personal care products and services · $789 a household
Spending per listing
$206K
3% below the U.S.
Listings per 10k households
38.3
19% below the U.S.
Population, 2025
171,666
+11.1% since 2020

See the salons, barbers and spas around any address in Citrus County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Citrus County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Citrus County spend about $56.2M a year on personal care products and services, or $789 per household, 22% below the U.S. average. That is about $206K of household spending for each business on map listings, 3% below the U.S. figure of $213K.

Citrus County has 273 salons, barbers and spas on map listings as of September 2026. 32 of them (12%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 38.3, 19% below the U.S. rate of 47.2.

Official counts show 75 businesses with payroll classed as personal care services in Citrus County in 2023, up 25.0% from 2019. That is one for every 951 households, against one for every 804 across the U.S. Another 482 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $2.1M have gone to businesses classed as personal care services in Citrus County.

Population estimates show Citrus County grew 11.1% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Citrus County is 40 (lower middle), #1,734 of 2,385 scored counties and #33 of 64 scored counties in Florida.

How Citrus County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Citrus County, FL compared with Florida and the U.S.
MeasureCitrus CountyFloridaU.S.
Listings per 10k households38.360.647.2
Spending per listing$206K$150K$213K
Households per official establishment951662804
Official establishment growth, 2019–2023+25.0%+24.7%+14.1%
Population growth, 2020–2025+11.1%+8.7%+3.1%
Spending per household on personal care products and services$789$911$1,005
Median household income$56,546$74,568$80,734
Groundwork market score4027

Official counts and lending

Businesses

Official establishments, 2019 to 2023
60 → 75+25.0% over the period
Employees, 2023
263
Annual payroll, 2023
$7.3M
One-person businesses, 2023
482Businesses with no payroll
Map listings, September 2026
27332 chain locations
Listings at the U.S. rate for this spending
264The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$2.1M

SBA-backed loans to businesses classed as personal care services in Citrus County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Citrus County

Population, 2025 estimate
171,666+11.1% since 2020
Households
71,291
Median age
55.0
Homes lived in by their owners
85%
Vehicles per household
1.7
Land area
582 sq. mi.
People per square mile
279
Median household income
$56,546+27.8% vs. 2015–2019, before inflation
Average household income
$81,687
Median home value
$245,500
Jobs located here
35,013
Daytime population
146,294Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Citrus County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Citrus County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Florida

Every Florida market ranked →

The highest-scoring counties in Florida for salons, barbers and spas, numbered among those based in Florida, with Citrus County marked.

Top counties in Florida

Counties in Florida ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL8214220.2$443K+21.1%#52 of 2,385
2Jefferson County, FL79813.9$593K+11.1%#76 of 2,385
3Glades County, FL69817.8$413K+9.9%#306 of 2,385
4Union County, FL671023.2$350K+5.2%#378 of 2,385
5Gilchrist County, FL622230.8$272K+14.5%#573 of 2,385
6Wakulla County, FL624535.3$257K+12.3%#578 of 2,385
7DeSoto County, FL613628.1$258K+8.8%#622 of 2,385
8Putnam County, FL597624.2$302K+5.9%#689 of 2,385
9Gadsden County, FL583017.8$406K+2.0%#729 of 2,385
10Santa Rosa County, FL5630842.4$232K+11.7%#861 of 2,385
33Citrus County, FL4027338.3$206K+11.1%#1,734 of 2,385

Other business types in Citrus County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Citrus County, FL?

Map listings as of September 2026 show 273 salons, barbers and spas in Citrus County. 32 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 75 businesses with payroll classed as personal care services in 2023, up 25.0% from 2019. Official counts list 482 one-person businesses without payroll.

How much do households in Citrus County, FL spend on personal care products and services?

About $56.2M a year, or $789 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 273 salons, barbers and spas on map listings, it comes to $206K per business. It is estimated from the incomes of the 71,291 households in Citrus County and national spending patterns by income.

How does Citrus County, FL compare with the U.S. for salons, barbers and spas?

Citrus County has 38.3 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $206K, 3% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Citrus County would have about 264, against 273 on map listings. There is one business with payroll in the industry for every 951 households, against one for every 804 across the U.S. The official count rose 25.0% from 2019 to 2023, against +14.1% for the U.S.

How fast is Citrus County, FL growing?

Population estimates put Citrus County at 171,666 people in 2025, up 11.1% since 2020, faster than the U.S. (+3.1%). It has 71,291 households. The median household income in Citrus County is $56,546 a year, 30% below the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Citrus County scores 40 for salons, barbers and spas (lower middle), #1,734 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Citrus County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Citrus County

Screening a site or an acquisition in Citrus County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Citrus County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.