Beauty and personal care · County · Florida
Salons, barbers and spas in Holmes County, FL
How Holmes County, FL compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,155 of 2,385 scored counties
#16 of 64 scored counties in Florida
- Listings
- 17
- 1 chain location (6%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.1M
- On personal care products and services · $721 a household
- Spending per listing
- $297K
- 40% above the U.S.
- Listings per 10k households
- 24.2
- 49% below the U.S.
- Population, 2025
- 20,119
- +2.7% since 2020
See the salons, barbers and spas around any address in Holmes County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Holmes County comes to about $5.1M a year: $721 per household, 28% below the U.S. average. That works out to $297K per business, 40% above the U.S. figure of $213K.
There are 17 salons, barbers and spas on map listings in Holmes County as of September 2026. One of them (6%) is a chain location, against 15% across the U.S. Per 10,000 households, that is 24.2, 49% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Holmes County, since they leave out counts under 3. Official counts list 61 one-person businesses without payroll.
Population estimates show Holmes County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Holmes County is 50 (upper middle), #1,155 of 2,385 scored counties and #16 of 64 scored counties in Florida.
How Holmes County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Holmes County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.2 | 60.6 | 47.2 |
| Spending per listing | $297K | $150K | $213K |
| Households per official establishment | n/a | 662 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.7% | +14.1% |
| Population growth, 2020–2025 | +2.7% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $721 | $911 | $1,005 |
| Median household income | $49,343 | $74,568 | $80,734 |
| Groundwork market score | 50 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 61Businesses with no payroll
- Map listings, September 2026
- 171 chain location
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Holmes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Holmes County
- Population, 2025 estimate
- 20,119+2.7% since 2020
- Households
- 7,011
- Median age
- 43.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 479 sq. mi.
- People per square mile
- 41
- Median household income
- $49,343+26.2% vs. 2015–2019, before inflation
- Average household income
- $64,997
- Median home value
- $110,200
- Jobs located here
- 4,295
- Daytime population
- 15,999Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Holmes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Florida
Every Florida market ranked →The highest-scoring counties in Florida for salons, barbers and spas, numbered among those based in Florida, with Holmes County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 82 | 142 | 20.2 | $443K | +21.1% | #52 of 2,385 |
| 2Jefferson County, FL | 79 | 8 | 13.9 | $593K | +11.1% | #76 of 2,385 |
| 3Glades County, FL | 69 | 8 | 17.8 | $413K | +9.9% | #306 of 2,385 |
| 4Union County, FL | 67 | 10 | 23.2 | $350K | +5.2% | #378 of 2,385 |
| 5Gilchrist County, FL | 62 | 22 | 30.8 | $272K | +14.5% | #573 of 2,385 |
| 6Wakulla County, FL | 62 | 45 | 35.3 | $257K | +12.3% | #578 of 2,385 |
| 7DeSoto County, FL | 61 | 36 | 28.1 | $258K | +8.8% | #622 of 2,385 |
| 8Putnam County, FL | 59 | 76 | 24.2 | $302K | +5.9% | #689 of 2,385 |
| 9Gadsden County, FL | 58 | 30 | 17.8 | $406K | +2.0% | #729 of 2,385 |
| 10Santa Rosa County, FL | 56 | 308 | 42.4 | $232K | +11.7% | #861 of 2,385 |
| 16Holmes County, FL | 50 | 17 | 24.2 | $297K | +2.7% | #1,155 of 2,385 |
Other business types in Holmes County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons43
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Holmes County, FL?
As of September 2026, map listings count 17 salons, barbers and spas in Holmes County. One of them (6%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Holmes County: counts under 3 are left out. Official counts also show 61 one-person businesses without payroll.
How much do households in Holmes County, FL spend on personal care products and services?
About $5.1M a year, or $721 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 17 salons, barbers and spas on map listings, it comes to $297K per business. It is estimated from the incomes of the 7,011 households in Holmes County and national spending patterns by income.
How does Holmes County, FL compare with the U.S. for salons, barbers and spas?
Holmes County has 24.2 salons, barbers and spas per 10,000 households, 49% below the U.S. rate of 47.2. Spending per business is $297K, 40% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Holmes County would have about 24, against 17 on map listings.
How fast is Holmes County, FL growing?
Population estimates put Holmes County at 20,119 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 7,011 households. The median household income in Holmes County is $49,343 a year, 39% below the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Holmes County scores 50 for salons, barbers and spas (upper middle), #1,155 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Holmes County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Holmes County
Screening a site or an acquisition in Holmes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.