Beauty and personal care · County · Florida
Salons, barbers and spas in Bay County, FL
The salons, barbers and spas in Bay County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,796 of 2,385 scored counties
#38 of 64 scored counties in Florida
- Listings
- 471
- 75 chain locations (16%)
- Official establishments
- 80
- +35.6% since 2019
- Household spending a year
- $70.2M
- On personal care products and services · $891 a household
- Spending per listing
- $149K
- 30% below the U.S.
- Listings per 10k households
- 59.8
- 27% above the U.S.
- Population, 2025
- 204,479
- +17.2% since 2020
See the salons, barbers and spas around any address in Bay County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Bay County is 39 (lower middle), #1,796 of 2,385 scored counties and #38 of 64 scored counties in Florida. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 471 salons, barbers and spas in Bay County. Chain locations make up 16% of them, against 15% across the U.S. That is 59.8 per 10,000 households, 27% above the U.S. rate of 47.2.
At $891 per household (11% below the U.S. average), households in Bay County spend about $70.2M a year on personal care products and services. That is about $149K of household spending for each business on map listings, 30% below the U.S. figure of $213K.
In 2023, official counts showed 80 businesses with payroll in Bay County classed as personal care services, up 35.6% from 2019. That is one for every 985 households, against one for every 804 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $582K have gone to businesses classed as personal care services in Bay County. Population estimates show Bay County grew 17.2% from 2020 to 2025, faster than the U.S. (+3.1%).
How Bay County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bay County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 59.8 | 60.6 | 47.2 |
| Spending per listing | $149K | $150K | $213K |
| Households per official establishment | 985 | 662 | 804 |
| Official establishment growth, 2019–2023 | +35.6% | +24.7% | +14.1% |
| Population growth, 2020–2025 | +17.2% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $891 | $911 | $1,005 |
| Median household income | $73,533 | $74,568 | $80,734 |
| Groundwork market score | 39 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 59 → 80+35.6% over the period
- Employees, 2023
- 358
- Annual payroll, 2023
- $11.5M
- One-person businesses, 2023
- 933Businesses with no payroll
- Map listings, September 2026
- 47175 chain locations
- Listings at the U.S. rate for this spending
- 330The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $582K
SBA-backed loans to businesses classed as personal care services in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bay County
- Population, 2025 estimate
- 204,479+17.2% since 2020
- Households
- 78,778
- Median age
- 41.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 759 sq. mi.
- People per square mile
- 246
- Median household income
- $73,533+35.4% vs. 2015–2019, before inflation
- Average household income
- $96,618
- Median home value
- $310,500
- Jobs located here
- 79,343
- Daytime population
- 189,844Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Florida
Every Florida market ranked →The highest-scoring counties in Florida for salons, barbers and spas, numbered among those based in Florida, with Bay County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 82 | 142 | 20.2 | $443K | +21.1% | #52 of 2,385 |
| 2Jefferson County, FL | 79 | 8 | 13.9 | $593K | +11.1% | #76 of 2,385 |
| 3Glades County, FL | 69 | 8 | 17.8 | $413K | +9.9% | #306 of 2,385 |
| 4Union County, FL | 67 | 10 | 23.2 | $350K | +5.2% | #378 of 2,385 |
| 5Gilchrist County, FL | 62 | 22 | 30.8 | $272K | +14.5% | #573 of 2,385 |
| 6Wakulla County, FL | 62 | 45 | 35.3 | $257K | +12.3% | #578 of 2,385 |
| 7DeSoto County, FL | 61 | 36 | 28.1 | $258K | +8.8% | #622 of 2,385 |
| 8Putnam County, FL | 59 | 76 | 24.2 | $302K | +5.9% | #689 of 2,385 |
| 9Gadsden County, FL | 58 | 30 | 17.8 | $406K | +2.0% | #729 of 2,385 |
| 10Santa Rosa County, FL | 56 | 308 | 42.4 | $232K | +11.7% | #861 of 2,385 |
| 38Bay County, FL | 39 | 471 | 59.8 | $149K | +17.2% | #1,796 of 2,385 |
Other business types in Bay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons48
- Barbershops48
- Nail salons45
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Bay County, FL?
Bay County has 471 salons, barbers and spas on map listings as of September 2026. 75 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 80 businesses with payroll classed as personal care services in 2023, up 35.6% from 2019. Another 933 one-person businesses have no payroll, by official counts.
How much do households in Bay County, FL spend on personal care products and services?
About $70.2M a year, or $891 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 471 salons, barbers and spas on map listings, it comes to $149K per business. It is estimated from the incomes of the 78,778 households in Bay County and national spending patterns by income.
How does Bay County, FL compare with the U.S. for salons, barbers and spas?
Bay County has 59.8 salons, barbers and spas per 10,000 households, 27% above the U.S. rate of 47.2. Spending per business is $149K, 30% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Bay County would have about 330, against 471 on map listings. There is one business with payroll in the industry for every 985 households, against one for every 804 across the U.S. The official count rose 35.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is Bay County, FL growing?
Population estimates put Bay County at 204,479 people in 2025, up 17.2% since 2020, faster than the U.S. (+3.1%). It has 78,778 households. Median household income in Bay County is $73,533, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 39 for salons, barbers and spas (lower middle), #1,796 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bay County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Bay County
Screening a site or an acquisition in Bay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.