Beauty and personal care · County · Florida
Salons, barbers and spas in Nassau County, FL
How Nassau County, FL compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,241 of 2,385 scored counties
#18 of 64 scored counties in Florida
- Listings
- 200
- 21 chain locations (11%)
- Official establishments
- 41
- +32.3% since 2019
- Household spending a year
- $38.6M
- On personal care products and services · $982 a household
- Spending per listing
- $193K
- 9% below the U.S.
- Listings per 10k households
- 50.9
- 8% above the U.S.
- Population, 2025
- 106,879
- +17.4% since 2020
See the salons, barbers and spas around any address in Nassau County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Nassau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 200 salons, barbers and spas in Nassau County. 21 of them (11%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 50.9, 8% above the U.S. rate of 47.2.
At $982 per household (2% below the U.S. average), households in Nassau County spend about $38.6M a year on personal care products and services. That is about $193K of household spending for each business on map listings, 9% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Nassau County was 41 in 2023, up 32.3% from 2019. That is one for every 959 households, against one for every 804 across the U.S. Official counts list 362 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $143K has gone to businesses classed as personal care services in Nassau County.
Between 2020 and 2025, the population of Nassau County grew 17.4%, faster than the U.S. (+3.1%). For salons, barbers and spas, Nassau County has a Groundwork market score of 49 (lower middle): #1,241 of 2,385 scored counties and #18 of 64 scored counties in Florida.
How Nassau County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nassau County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 50.9 | 60.6 | 47.2 |
| Spending per listing | $193K | $150K | $213K |
| Households per official establishment | 959 | 662 | 804 |
| Official establishment growth, 2019–2023 | +32.3% | +24.7% | +14.1% |
| Population growth, 2020–2025 | +17.4% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $982 | $911 | $1,005 |
| Median household income | $89,804 | $74,568 | $80,734 |
| Groundwork market score | 49 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31 → 41+32.3% over the period
- Employees, 2023
- 146
- Annual payroll, 2023
- $5M
- One-person businesses, 2023
- 362Businesses with no payroll
- Map listings, September 2026
- 20021 chain locations
- Listings at the U.S. rate for this spending
- 182The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $143K
SBA-backed loans to businesses classed as personal care services in Nassau County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Nassau County
- Population, 2025 estimate
- 106,879+17.4% since 2020
- Households
- 39,307
- Median age
- 46.0
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.0
- Land area
- 649 sq. mi.
- People per square mile
- 151
- Median household income
- $89,804+28.4% vs. 2015–2019, before inflation
- Average household income
- $116,081
- Median home value
- $382,800
- Jobs located here
- 26,220
- Daytime population
- 80,329Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nassau County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Nassau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Florida
Every Florida market ranked →The highest-scoring counties in Florida for salons, barbers and spas, numbered among those based in Florida, with Nassau County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 82 | 142 | 20.2 | $443K | +21.1% | #52 of 2,385 |
| 2Jefferson County, FL | 79 | 8 | 13.9 | $593K | +11.1% | #76 of 2,385 |
| 3Glades County, FL | 69 | 8 | 17.8 | $413K | +9.9% | #306 of 2,385 |
| 4Union County, FL | 67 | 10 | 23.2 | $350K | +5.2% | #378 of 2,385 |
| 5Gilchrist County, FL | 62 | 22 | 30.8 | $272K | +14.5% | #573 of 2,385 |
| 6Wakulla County, FL | 62 | 45 | 35.3 | $257K | +12.3% | #578 of 2,385 |
| 7DeSoto County, FL | 61 | 36 | 28.1 | $258K | +8.8% | #622 of 2,385 |
| 8Putnam County, FL | 59 | 76 | 24.2 | $302K | +5.9% | #689 of 2,385 |
| 9Gadsden County, FL | 58 | 30 | 17.8 | $406K | +2.0% | #729 of 2,385 |
| 10Santa Rosa County, FL | 56 | 308 | 42.4 | $232K | +11.7% | #861 of 2,385 |
| 18Nassau County, FL | 49 | 200 | 50.9 | $193K | +17.4% | #1,241 of 2,385 |
Other business types in Nassau County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons54
- Barbershops73
- Nail salons54
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Nassau County, FL?
Nassau County has 200 salons, barbers and spas on map listings as of September 2026. 21 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 41 businesses with payroll classed as personal care services in 2023, up 32.3% from 2019. Official counts also show 362 one-person businesses without payroll.
How much do households in Nassau County, FL spend on personal care products and services?
About $38.6M a year, or $982 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 200 salons, barbers and spas on map listings, it comes to $193K per business. It is estimated from the incomes of the 39,307 households in Nassau County and national spending patterns by income.
How does Nassau County, FL compare with the U.S. for salons, barbers and spas?
Nassau County has 50.9 salons, barbers and spas per 10,000 households, 8% above the U.S. rate of 47.2. Spending per business is $193K, 9% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Nassau County would have about 182, against 200 on map listings. There is one business with payroll in the industry for every 959 households, against one for every 804 across the U.S. The official count rose 32.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is Nassau County, FL growing?
Population estimates put Nassau County at 106,879 people in 2025, up 17.4% since 2020, faster than the U.S. (+3.1%). It has 39,307 households. Median household income in Nassau County is $89,804, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nassau County scores 49 for salons, barbers and spas (lower middle), #1,241 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nassau County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Nassau County
Screening a site or an acquisition in Nassau County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nassau County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.