Beauty and personal care · Metro area · Florida
Salons, barbers and spas in the Lakeland-Winter Haven, FL metro area
How the Lakeland-Winter Haven, FL metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #175 of 387 scored metro areas
#2 of 22 scored metro areas based in Florida
- Listings
- 1,239
- 143 chain locations (12%)
- Official establishments
- 232
- +53.6% since 2019
- Household spending a year
- $243M
- On personal care products and services · $840 a household
- Spending per listing
- $196K
- 8% below the U.S.
- Listings per 10k households
- 42.8
- 9% below the U.S.
- Population, 2025
- 874,790
- +19.8% since 2020
See the salons, barbers and spas around any address in the Lakeland-Winter Haven metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,239 salons, barbers and spas in the Lakeland-Winter Haven metro area. 143 of them (12%) are chain locations, against 15% across the U.S. That comes to 42.8 for every 10,000 households, 9% below the U.S. rate of 47.2.
At $840 per household (16% below the U.S. average), households in the Lakeland-Winter Haven metro area spend about $243M a year on personal care products and services. That works out to $196K per business, 8% below the U.S. figure of $213K.
In 2023, official counts showed 232 businesses with payroll in the Lakeland-Winter Haven metro area classed as personal care services, up 53.6% from 2019. That is one for every 1,248 households, against one for every 804 across the U.S. Official counts list 4,966 one-person businesses without payroll. Since fiscal 2022, 17 SBA-backed loans worth $5M have gone to businesses classed as personal care services in the Lakeland-Winter Haven metro area.
Population estimates put the population change in the Lakeland-Winter Haven metro area from 2020 to 2025 at +19.8%, faster than the U.S. (+3.1%). The Lakeland-Winter Haven metro area scores 52 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #175 of 387 scored metro areas and #2 of 22 scored metro areas based in Florida.
How the Lakeland-Winter Haven metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lakeland-Winter Haven metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 42.8 | 60.6 | 47.2 |
| Spending per listing | $196K | $150K | $213K |
| Households per official establishment | 1,248 | 662 | 804 |
| Official establishment growth, 2019–2023 | +53.6% | +24.7% | +14.1% |
| Population growth, 2020–2025 | +19.8% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $840 | $911 | $1,005 |
| Median household income | $65,978 | $74,568 | $80,734 |
| Groundwork market score | 52 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 232+53.6% over the period
- Employees, 2023
- 754
- Annual payroll, 2023
- $20.1M
- One-person businesses, 2023
- 4,966Businesses with no payroll
- Map listings, September 2026
- 1,239143 chain locations
- Listings at the U.S. rate for this spending
- 1,143The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 17
- Amount
- $5M
SBA-backed loans to businesses classed as personal care services in the Lakeland-Winter Haven metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lakeland-Winter Haven metro area
- Population, 2025 estimate
- 874,790+19.8% since 2020
- Households
- 289,425
- Median age
- 40.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,799 sq. mi.
- People per square mile
- 440
- Median household income
- $65,978+30.4% vs. 2015–2019, before inflation
- Average household income
- $87,487
- Median home value
- $266,500
- Jobs located here
- 284,856
- Daytime population
- 728,367Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lakeland-Winter Haven metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for salons, barbers and spas, numbered among those based in Florida, with the Lakeland-Winter Haven metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 85 | 142 | 20.2 | $443K | +21.1% | #1 of 387 |
| 2Lakeland-Winter Haven, FL | 52 | 1,239 | 42.8 | $196K | +19.8% | #175 of 387 |
| 3Ocala, FL | 45 | 722 | 43.8 | $183K | +17.3% | #252 of 387 |
| 4Gainesville, FL | 44 | 620 | 43.5 | $193K | +5.4% | #261 of 387 |
| 5Punta Gorda, FL | 44 | 410 | 45.3 | $190K | +15.5% | #262 of 387 |
| 6Homosassa Springs, FL | 43 | 273 | 38.3 | $206K | +11.1% | #271 of 387 |
| 7Deltona-Daytona Beach-Ormond Beach, FL | 42 | 1,409 | 47.8 | $182K | +11.2% | #281 of 387 |
| 8Sebring, FL | 42 | 227 | 48.4 | $157K | +9.7% | #284 of 387 |
| 9Panama City-Panama City Beach, FL | 40 | 512 | 58.1 | $151K | +15.7% | #301 of 387 |
| 10North Port-Bradenton-Sarasota, FL | 39 | 2,083 | 53.6 | $178K | +13.2% | #307 of 387 |
Other business types in the Lakeland-Winter Haven metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons61
- Barbershops36
- Nail salons48
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Lakeland-Winter Haven, FL metro area?
The Lakeland-Winter Haven metro area has 1,239 salons, barbers and spas on map listings as of September 2026. 143 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 232 businesses with payroll classed as personal care services in 2023, up 53.6% from 2019. Official counts also show 4,966 one-person businesses without payroll.
How much do households in the Lakeland-Winter Haven, FL metro area spend on personal care products and services?
About $243M a year, or $840 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 1,239 salons, barbers and spas on map listings, it comes to $196K per business. It is estimated from the incomes of the 289,425 households in the Lakeland-Winter Haven metro area and national spending patterns by income.
How does the Lakeland-Winter Haven, FL metro area compare with the U.S. for salons, barbers and spas?
The Lakeland-Winter Haven metro area has 42.8 salons, barbers and spas per 10,000 households, 9% below the U.S. rate of 47.2. Spending per business is $196K, 8% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Lakeland-Winter Haven metro area would have about 1,143, against 1,239 on map listings. There is one business with payroll in the industry for every 1,248 households, against one for every 804 across the U.S. The official count rose 53.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Lakeland-Winter Haven, FL metro area growing?
Population estimates put the Lakeland-Winter Haven metro area at 874,790 people in 2025, up 19.8% since 2020, faster than the U.S. (+3.1%). It has 289,425 households. Median household income in the Lakeland-Winter Haven metro area is $65,978, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lakeland-Winter Haven metro area scores 52 for salons, barbers and spas (upper middle), #175 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lakeland-Winter Haven metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Lakeland-Winter Haven metro area
Screening a site or an acquisition in the Lakeland-Winter Haven metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.