Groundwork

Beauty and personal care · Metro area · Florida

Salons, barbers and spas in the Miami-Fort Lauderdale-West Palm Beach, FL metro area

The salons, barbers and spas in the Miami-Fort Lauderdale-West Palm Beach, FL metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 23 out of 100: Low

Ranked #382 of 387 scored metro areas
#22 of 22 scored metro areas based in Florida

Listings
16,910
1,662 chain locations (10%)
Official establishments
4,448
+22.1% since 2019
Household spending a year
$2.2B
On personal care products and services · $929 a household
Spending per listing
$128K
40% below the U.S.
Listings per 10k households
72.4
53% above the U.S.
Population, 2025
6,391,072
+4.2% since 2020

See the salons, barbers and spas around any address in the Miami-Fort Lauderdale-West Palm Beach metro area

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Miami-Fort Lauderdale-West Palm Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for salons, barbers and spas in the Miami-Fort Lauderdale-West Palm Beach metro area is 23 (low), #382 of 387 scored metro areas and #22 of 22 scored metro areas based in Florida. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 16,910 salons, barbers and spas in the Miami-Fort Lauderdale-West Palm Beach metro area. Chain locations make up 10% of them, against 15% across the U.S. That is 72.4 per 10,000 households, 53% above the U.S. rate of 47.2.

Household spending on personal care products and services in the Miami-Fort Lauderdale-West Palm Beach metro area comes to about $2.2B a year: $929 per household, 7% below the U.S. average. That is about $128K of household spending for each business on map listings, 40% below the U.S. figure of $213K.

In 2023, official counts showed 4,448 businesses with payroll in the Miami-Fort Lauderdale-West Palm Beach metro area classed as personal care services, up 22.1% from 2019. That is one for every 525 households, against one for every 804 across the U.S. Since fiscal 2022, 255 SBA-backed loans worth $69.9M have gone to businesses classed as personal care services in the Miami-Fort Lauderdale-West Palm Beach metro area. Between 2020 and 2025, the population of the Miami-Fort Lauderdale-West Palm Beach metro area grew 4.2%, faster than the U.S. (+3.1%).

How the Miami-Fort Lauderdale-West Palm Beach metro area compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Miami-Fort Lauderdale-West Palm Beach, FL metro area compared with Florida and the U.S.
MeasureMiami-Fort Lauderdale-West Palm Beach metro areaFloridaU.S.
Listings per 10k households72.460.647.2
Spending per listing$128K$150K$213K
Households per official establishment525662804
Official establishment growth, 2019–2023+22.1%+24.7%+14.1%
Population growth, 2020–2025+4.2%+8.7%+3.1%
Spending per household on personal care products and services$929$911$1,005
Median household income$76,527$74,568$80,734
Groundwork market score2327

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4,448+22.1% over the period
Employees, 2023
14,966
Annual payroll, 2023
$469.8M
One-person businesses, 2023
58,624Businesses with no payroll
Map listings, September 2026
16,9101,662 chain locations
Listings at the U.S. rate for this spending
10,202The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
255
Amount
$69.9M

SBA-backed loans to businesses classed as personal care services in the Miami-Fort Lauderdale-West Palm Beach metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Miami-Fort Lauderdale-West Palm Beach metro area

Population, 2025 estimate
6,391,072+4.2% since 2020
Households
2,334,797
Median age
42.8
Homes lived in by their owners
61%
Vehicles per household
1.6
Land area
5,067 sq. mi.
People per square mile
1,233
Median household income
$76,527+34.8% vs. 2015–2019, before inflation
Average household income
$113,472
Median home value
$443,300
Jobs located here
2,820,583
Daytime population
6,365,054Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Miami-Fort Lauderdale-West Palm Beach metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of the Miami-Fort Lauderdale-West Palm Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Florida

Every Florida market ranked →

The highest-scoring metro areas in Florida for salons, barbers and spas, numbered among those based in Florida, with the Miami-Fort Lauderdale-West Palm Beach metro area marked.

Top metro areas in Florida

Metro areas in Florida ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wildwood-The Villages, FL8514220.2$443K+21.1%#1 of 387
2Lakeland-Winter Haven, FL521,23942.8$196K+19.8%#175 of 387
3Ocala, FL4572243.8$183K+17.3%#252 of 387
4Gainesville, FL4462043.5$193K+5.4%#261 of 387
5Punta Gorda, FL4441045.3$190K+15.5%#262 of 387
6Homosassa Springs, FL4327338.3$206K+11.1%#271 of 387
7Deltona-Daytona Beach-Ormond Beach, FL421,40947.8$182K+11.2%#281 of 387
8Sebring, FL4222748.4$157K+9.7%#284 of 387
9Panama City-Panama City Beach, FL4051258.1$151K+15.7%#301 of 387
10North Port-Bradenton-Sarasota, FL392,08353.6$178K+13.2%#307 of 387
22Miami-Fort Lauderdale-West Palm Beach, FL2316,91072.4$128K+4.2%#382 of 387

Other business types in the Miami-Fort Lauderdale-West Palm Beach metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in the Miami-Fort Lauderdale-West Palm Beach, FL metro area?

The Miami-Fort Lauderdale-West Palm Beach metro area has 16,910 salons, barbers and spas on map listings as of September 2026. 1,662 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4,448 businesses with payroll classed as personal care services in 2023, up 22.1% from 2019. Another 58,624 one-person businesses have no payroll, by official counts.

How much do households in the Miami-Fort Lauderdale-West Palm Beach, FL metro area spend on personal care products and services?

About $2.2B a year, or $929 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 16,910 salons, barbers and spas on map listings, it comes to $128K per business. It is estimated from the incomes of the 2,334,797 households in the Miami-Fort Lauderdale-West Palm Beach metro area and national spending patterns by income.

How does the Miami-Fort Lauderdale-West Palm Beach, FL metro area compare with the U.S. for salons, barbers and spas?

The Miami-Fort Lauderdale-West Palm Beach metro area has 72.4 salons, barbers and spas per 10,000 households, 53% above the U.S. rate of 47.2. Spending per business is $128K, 40% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Miami-Fort Lauderdale-West Palm Beach metro area would have about 10,202, against 16,910 on map listings. There is one business with payroll in the industry for every 525 households, against one for every 804 across the U.S. The official count rose 22.1% from 2019 to 2023, against +14.1% for the U.S.

How fast is the Miami-Fort Lauderdale-West Palm Beach, FL metro area growing?

Population estimates put the Miami-Fort Lauderdale-West Palm Beach metro area at 6,391,072 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 2,334,797 households. Median household income in the Miami-Fort Lauderdale-West Palm Beach metro area is $76,527, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Miami-Fort Lauderdale-West Palm Beach metro area scores 23 for salons, barbers and spas (low), #382 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Miami-Fort Lauderdale-West Palm Beach metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in the Miami-Fort Lauderdale-West Palm Beach metro area

Screening a site or an acquisition in the Miami-Fort Lauderdale-West Palm Beach metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Miami-Fort Lauderdale-West Palm Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.