Beauty and personal care · Metro area · Florida
Salons, barbers and spas in the Naples-Marco Island, FL metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Naples-Marco Island, FL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #337 of 387 scored metro areas
#14 of 22 scored metro areas based in Florida
- Listings
- 1,088
- 156 chain locations (14%)
- Official establishments
- 408
- +19.0% since 2019
- Household spending a year
- $168.6M
- On personal care products and services · $1,017 a household
- Spending per listing
- $155K
- 27% below the U.S.
- Listings per 10k households
- 65.6
- 39% above the U.S.
- Population, 2025
- 417,131
- +10.6% since 2020
See the salons, barbers and spas around any address in the Naples-Marco Island metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Naples-Marco Island metro area has a Groundwork market score of 35 (lower middle): #337 of 387 scored metro areas and #14 of 22 scored metro areas based in Florida. That puts it in the bottom quarter of metro areas.
At $1,017 per household (in line with the U.S. average), households in the Naples-Marco Island metro area spend about $168.6M a year on personal care products and services. That is about $155K of household spending for each business on map listings, 27% below the U.S. figure of $213K.
The Naples-Marco Island metro area has 1,088 salons, barbers and spas on map listings as of September 2026. Chain locations make up 14% of them, against 15% across the U.S. That is 65.6 per 10,000 households, 39% above the U.S. rate of 47.2.
In 2023, official counts showed 408 businesses with payroll in the Naples-Marco Island metro area classed as personal care services, up 19.0% from 2019. That is one for every 407 households, against one for every 804 across the U.S. Since fiscal 2022, 14 SBA-backed loans worth $3.6M have gone to businesses classed as personal care services in the Naples-Marco Island metro area. Population estimates put the population change in the Naples-Marco Island metro area from 2020 to 2025 at +10.6%, faster than the U.S. (+3.1%).
How the Naples-Marco Island metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Naples-Marco Island metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 65.6 | 60.6 | 47.2 |
| Spending per listing | $155K | $150K | $213K |
| Households per official establishment | 407 | 662 | 804 |
| Official establishment growth, 2019–2023 | +19.0% | +24.7% | +14.1% |
| Population growth, 2020–2025 | +10.6% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $911 | $1,005 |
| Median household income | $90,045 | $74,568 | $80,734 |
| Groundwork market score | 35 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 408+19.0% over the period
- Employees, 2023
- 1,926
- Annual payroll, 2023
- $65.5M
- One-person businesses, 2023
- 1,834Businesses with no payroll
- Map listings, September 2026
- 1,088156 chain locations
- Listings at the U.S. rate for this spending
- 793The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 14
- Amount
- $3.6M
SBA-backed loans to businesses classed as personal care services in the Naples-Marco Island metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Naples-Marco Island metro area
- Population, 2025 estimate
- 417,131+10.6% since 2020
- Households
- 165,875
- Median age
- 51.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 1,997 sq. mi.
- People per square mile
- 199
- Median household income
- $90,045+29.3% vs. 2015–2019, before inflation
- Average household income
- $145,201
- Median home value
- $540,700
- Jobs located here
- 165,588
- Daytime population
- 398,800Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Naples-Marco Island metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for salons, barbers and spas, numbered among those based in Florida, with the Naples-Marco Island metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 85 | 142 | 20.2 | $443K | +21.1% | #1 of 387 |
| 2Lakeland-Winter Haven, FL | 52 | 1,239 | 42.8 | $196K | +19.8% | #175 of 387 |
| 3Ocala, FL | 45 | 722 | 43.8 | $183K | +17.3% | #252 of 387 |
| 4Gainesville, FL | 44 | 620 | 43.5 | $193K | +5.4% | #261 of 387 |
| 5Punta Gorda, FL | 44 | 410 | 45.3 | $190K | +15.5% | #262 of 387 |
| 6Homosassa Springs, FL | 43 | 273 | 38.3 | $206K | +11.1% | #271 of 387 |
| 7Deltona-Daytona Beach-Ormond Beach, FL | 42 | 1,409 | 47.8 | $182K | +11.2% | #281 of 387 |
| 8Sebring, FL | 42 | 227 | 48.4 | $157K | +9.7% | #284 of 387 |
| 9Panama City-Panama City Beach, FL | 40 | 512 | 58.1 | $151K | +15.7% | #301 of 387 |
| 10North Port-Bradenton-Sarasota, FL | 39 | 2,083 | 53.6 | $178K | +13.2% | #307 of 387 |
| 14Naples-Marco Island, FL | 35 | 1,088 | 65.6 | $155K | +10.6% | #337 of 387 |
Other business types in the Naples-Marco Island metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons41
- Barbershops56
- Nail salons38
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Naples-Marco Island, FL metro area?
Map listings as of September 2026 show 1,088 salons, barbers and spas in the Naples-Marco Island metro area. 156 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 408 businesses with payroll classed as personal care services in 2023, up 19.0% from 2019. Official counts also show 1,834 one-person businesses without payroll.
How much do households in the Naples-Marco Island, FL metro area spend on personal care products and services?
About $168.6M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 1,088 salons, barbers and spas on map listings, it comes to $155K per business. It is estimated from the incomes of the 165,875 households in the Naples-Marco Island metro area and national spending patterns by income.
How does the Naples-Marco Island, FL metro area compare with the U.S. for salons, barbers and spas?
The Naples-Marco Island metro area has 65.6 salons, barbers and spas per 10,000 households, 39% above the U.S. rate of 47.2. Spending per business is $155K, 27% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Naples-Marco Island metro area would have about 793, against 1,088 on map listings. There is one business with payroll in the industry for every 407 households, against one for every 804 across the U.S. The official count rose 19.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Naples-Marco Island, FL metro area growing?
Population estimates put the Naples-Marco Island metro area at 417,131 people in 2025, up 10.6% since 2020, faster than the U.S. (+3.1%). It has 165,875 households. The median household income in the Naples-Marco Island metro area is $90,045 a year, 12% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Naples-Marco Island metro area scores 35 for salons, barbers and spas (lower middle), #337 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Naples-Marco Island metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Naples-Marco Island metro area
Screening a site or an acquisition in the Naples-Marco Island metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.