Beauty and personal care · County · Florida
Salons, barbers and spas in St. Johns County, FL
The salons, barbers and spas in St. Johns County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #909 of 2,385 scored counties
#12 of 64 scored counties in Florida
- Listings
- 540
- 98 chain locations (18%)
- Official establishments
- 215
- +28.0% since 2019
- Household spending a year
- $128.9M
- On personal care products and services · $1,113 a household
- Spending per listing
- $239K
- 12% above the U.S.
- Listings per 10k households
- 46.6
- In line with the U.S.
- Population, 2025
- 346,328
- +25.0% since 2020
See the salons, barbers and spas around any address in St. Johns County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Johns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,113 per household (11% above the U.S. average), households in St. Johns County spend about $128.9M a year on personal care products and services. That works out to $239K per business, 12% above the U.S. figure of $213K.
St. Johns County has 540 salons, barbers and spas on map listings as of September 2026. 98 of them (18%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 46.6, in line with the U.S. rate of 47.2.
In 2023, official counts showed 215 businesses with payroll in St. Johns County classed as personal care services, up 28.0% from 2019. That is one for every 539 households, against one for every 804 across the U.S. Official counts list 1,001 one-person businesses without payroll. Since fiscal 2022, 20 SBA-backed loans worth $4.8M have gone to businesses classed as personal care services in St. Johns County.
Population estimates put the population change in St. Johns County from 2020 to 2025 at +25.0%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in St. Johns County is 55 (upper middle), #909 of 2,385 scored counties and #12 of 64 scored counties in Florida.
How St. Johns County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Johns County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.6 | 60.6 | 47.2 |
| Spending per listing | $239K | $150K | $213K |
| Households per official establishment | 539 | 662 | 804 |
| Official establishment growth, 2019–2023 | +28.0% | +24.7% | +14.1% |
| Population growth, 2020–2025 | +25.0% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $1,113 | $911 | $1,005 |
| Median household income | $109,839 | $74,568 | $80,734 |
| Groundwork market score | 55 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 168 → 215+28.0% over the period
- Employees, 2023
- 1,063
- Annual payroll, 2023
- $35M
- One-person businesses, 2023
- 1,001Businesses with no payroll
- Map listings, September 2026
- 54098 chain locations
- Listings at the U.S. rate for this spending
- 606The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 20
- Amount
- $4.8M
SBA-backed loans to businesses classed as personal care services in St. Johns County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Johns County
- Population, 2025 estimate
- 346,328+25.0% since 2020
- Households
- 115,794
- Median age
- 45.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 601 sq. mi.
- People per square mile
- 511
- Median household income
- $109,839+33.5% vs. 2015–2019, before inflation
- Average household income
- $148,427
- Median home value
- $489,200
- Jobs located here
- 95,238
- Daytime population
- 271,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Johns County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of St. Johns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Florida
Every Florida market ranked →The highest-scoring counties in Florida for salons, barbers and spas, numbered among those based in Florida, with St. Johns County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 82 | 142 | 20.2 | $443K | +21.1% | #52 of 2,385 |
| 2Jefferson County, FL | 79 | 8 | 13.9 | $593K | +11.1% | #76 of 2,385 |
| 3Glades County, FL | 69 | 8 | 17.8 | $413K | +9.9% | #306 of 2,385 |
| 4Union County, FL | 67 | 10 | 23.2 | $350K | +5.2% | #378 of 2,385 |
| 5Gilchrist County, FL | 62 | 22 | 30.8 | $272K | +14.5% | #573 of 2,385 |
| 6Wakulla County, FL | 62 | 45 | 35.3 | $257K | +12.3% | #578 of 2,385 |
| 7DeSoto County, FL | 61 | 36 | 28.1 | $258K | +8.8% | #622 of 2,385 |
| 8Putnam County, FL | 59 | 76 | 24.2 | $302K | +5.9% | #689 of 2,385 |
| 9Gadsden County, FL | 58 | 30 | 17.8 | $406K | +2.0% | #729 of 2,385 |
| 10Santa Rosa County, FL | 56 | 308 | 42.4 | $232K | +11.7% | #861 of 2,385 |
| 12St. Johns County, FL | 55 | 540 | 46.6 | $239K | +25.0% | #909 of 2,385 |
Other business types in St. Johns County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons65
- Barbershops80
- Nail salons53
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in St. Johns County, FL?
Map listings as of September 2026 show 540 salons, barbers and spas in St. Johns County. 98 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 215 businesses with payroll classed as personal care services in 2023, up 28.0% from 2019. Official counts also show 1,001 one-person businesses without payroll.
How much do households in St. Johns County, FL spend on personal care products and services?
About $128.9M a year, or $1,113 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 540 salons, barbers and spas on map listings, it comes to $239K per business. It is estimated from the incomes of the 115,794 households in St. Johns County and national spending patterns by income.
How does St. Johns County, FL compare with the U.S. for salons, barbers and spas?
St. Johns County has 46.6 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $239K, 12% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, St. Johns County would have about 606, against 540 on map listings. There is one business with payroll in the industry for every 539 households, against one for every 804 across the U.S. The official count rose 28.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is St. Johns County, FL growing?
Population estimates put St. Johns County at 346,328 people in 2025, up 25.0% since 2020, faster than the U.S. (+3.1%). It has 115,794 households. The median household income in St. Johns County is $109,839 a year, 36% above the U.S. median of $80,734. That rose 33.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Johns County scores 55 for salons, barbers and spas (upper middle), #909 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Johns County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in St. Johns County
Screening a site or an acquisition in St. Johns County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Johns County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.