Beauty and personal care · County · Florida
Salons, barbers and spas in Polk County, FL
The salons, barbers and spas in Polk County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,429 of 2,385 scored counties
#26 of 64 scored counties in Florida
- Listings
- 1,239
- 143 chain locations (12%)
- Official establishments
- 232
- +53.6% since 2019
- Household spending a year
- $243M
- On personal care products and services · $840 a household
- Spending per listing
- $196K
- 8% below the U.S.
- Listings per 10k households
- 42.8
- 9% below the U.S.
- Population, 2025
- 874,790
- +19.8% since 2020
See the salons, barbers and spas around any address in Polk County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Polk County comes to about $243M a year: $840 per household, 16% below the U.S. average. Spread across 1,239 salons, barbers and spas, that is $196K per business, 8% below the U.S. figure of $213K.
Polk County has 1,239 salons, barbers and spas on map listings as of September 2026. 143 of them (12%) are chain locations, against 15% across the U.S. That is 42.8 per 10,000 households, 9% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Polk County was 232 in 2023, up 53.6% from 2019. That is one for every 1,248 households, against one for every 804 across the U.S. Official counts also show 4,966 one-person businesses without payroll. Since fiscal 2022, 17 SBA-backed loans worth $5M have gone to businesses classed as personal care services in Polk County.
Between 2020 and 2025, the population of Polk County grew 19.8%, faster than the U.S. (+3.1%). For salons, barbers and spas, Polk County has a Groundwork market score of 46 (lower middle): #1,429 of 2,385 scored counties and #26 of 64 scored counties in Florida.
How Polk County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Polk County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 42.8 | 60.6 | 47.2 |
| Spending per listing | $196K | $150K | $213K |
| Households per official establishment | 1,248 | 662 | 804 |
| Official establishment growth, 2019–2023 | +53.6% | +24.7% | +14.1% |
| Population growth, 2020–2025 | +19.8% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $840 | $911 | $1,005 |
| Median household income | $65,978 | $74,568 | $80,734 |
| Groundwork market score | 46 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 151 → 232+53.6% over the period
- Employees, 2023
- 754
- Annual payroll, 2023
- $20.1M
- One-person businesses, 2023
- 4,966Businesses with no payroll
- Map listings, September 2026
- 1,239143 chain locations
- Listings at the U.S. rate for this spending
- 1,143The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 17
- Amount
- $5M
SBA-backed loans to businesses classed as personal care services in Polk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Polk County
- Population, 2025 estimate
- 874,790+19.8% since 2020
- Households
- 289,425
- Median age
- 40.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,799 sq. mi.
- People per square mile
- 440
- Median household income
- $65,978+30.4% vs. 2015–2019, before inflation
- Average household income
- $87,487
- Median home value
- $266,500
- Jobs located here
- 284,856
- Daytime population
- 728,367Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Polk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Florida
Every Florida market ranked →The highest-scoring counties in Florida for salons, barbers and spas, numbered among those based in Florida, with Polk County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 82 | 142 | 20.2 | $443K | +21.1% | #52 of 2,385 |
| 2Jefferson County, FL | 79 | 8 | 13.9 | $593K | +11.1% | #76 of 2,385 |
| 3Glades County, FL | 69 | 8 | 17.8 | $413K | +9.9% | #306 of 2,385 |
| 4Union County, FL | 67 | 10 | 23.2 | $350K | +5.2% | #378 of 2,385 |
| 5Gilchrist County, FL | 62 | 22 | 30.8 | $272K | +14.5% | #573 of 2,385 |
| 6Wakulla County, FL | 62 | 45 | 35.3 | $257K | +12.3% | #578 of 2,385 |
| 7DeSoto County, FL | 61 | 36 | 28.1 | $258K | +8.8% | #622 of 2,385 |
| 8Putnam County, FL | 59 | 76 | 24.2 | $302K | +5.9% | #689 of 2,385 |
| 9Gadsden County, FL | 58 | 30 | 17.8 | $406K | +2.0% | #729 of 2,385 |
| 10Santa Rosa County, FL | 56 | 308 | 42.4 | $232K | +11.7% | #861 of 2,385 |
| 26Polk County, FL | 46 | 1,239 | 42.8 | $196K | +19.8% | #1,429 of 2,385 |
Other business types in Polk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons60
- Barbershops44
- Nail salons54
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Polk County, FL?
Map listings as of September 2026 show 1,239 salons, barbers and spas in Polk County. 143 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 232 businesses with payroll classed as personal care services in 2023, up 53.6% from 2019. Another 4,966 one-person businesses have no payroll, by official counts.
How much do households in Polk County, FL spend on personal care products and services?
About $243M a year, or $840 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 1,239 salons, barbers and spas on map listings, it comes to $196K per business. It is estimated from the incomes of the 289,425 households in Polk County and national spending patterns by income.
How does Polk County, FL compare with the U.S. for salons, barbers and spas?
Polk County has 42.8 salons, barbers and spas per 10,000 households, 9% below the U.S. rate of 47.2. Spending per business is $196K, 8% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Polk County would have about 1,143, against 1,239 on map listings. There is one business with payroll in the industry for every 1,248 households, against one for every 804 across the U.S. The official count rose 53.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is Polk County, FL growing?
Population estimates put Polk County at 874,790 people in 2025, up 19.8% since 2020, faster than the U.S. (+3.1%). It has 289,425 households. The median household income in Polk County is $65,978 a year, 18% below the U.S. median of $80,734. That rose 30.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Polk County scores 46 for salons, barbers and spas (lower middle), #1,429 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Polk County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Polk County
Screening a site or an acquisition in Polk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.