Groundwork

Beauty and personal care · County · Florida

Salons, barbers and spas in Liberty County, FL

How Liberty County, FL compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
8
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2M
On personal care products and services · $775 a household
Spending per listing
$248K
17% above the U.S.
Listings per 10k households
31.2
34% below the U.S.
Population, 2025
8,035
+2.8% since 2020

See the salons, barbers and spas around any address in Liberty County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Liberty County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $775 per household (23% below the U.S. average), households in Liberty County spend about $2M a year on personal care products and services. That is about $248K of household spending for each business on map listings, 17% above the U.S. figure of $213K.

There are 8 salons, barbers and spas on map listings in Liberty County as of September 2026. None of them are chain locations, against 15% across the U.S. Per 10,000 households, that is 31.2, 34% below the U.S. rate of 47.2.

Official counts don’t publish a figure for personal care services in Liberty County, since they leave out counts under 3. Official counts list 14 one-person businesses without payroll.

Between 2020 and 2025, the population of Liberty County grew 2.8%, in step with the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Liberty County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Liberty County, FL compared with Florida and the U.S.
MeasureLiberty CountyFloridaU.S.
Listings per 10k households31.260.647.2
Spending per listing$248K$150K$213K
Households per official establishmentn/a662804
Official establishment growth, 2019–2023n/a+24.7%+14.1%
Population growth, 2020–2025+2.8%+8.7%+3.1%
Spending per household on personal care products and services$775$911$1,005
Median household income$58,671$74,568$80,734
Groundwork market scoreNot scored27

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
14Businesses with no payroll
Map listings, September 2026
80 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Liberty County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Liberty County

Population, 2025 estimate
8,035+2.8% since 2020
Households
2,563
Median age
40.9
Homes lived in by their owners
80%
Vehicles per household
1.9
Land area
836 sq. mi.
People per square mile
9
Median household income
$58,671
Average household income
$75,470
Median home value
$127,300
Jobs located here
2,057
Daytime population
6,717Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Liberty County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Liberty County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Florida

Every Florida market ranked →

The highest-scoring counties in Florida for salons, barbers and spas, numbered among those based in Florida, with Liberty County marked.

Top counties in Florida

Counties in Florida ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL8214220.2$443K+21.1%#52 of 2,385
2Jefferson County, FL79813.9$593K+11.1%#76 of 2,385
3Glades County, FL69817.8$413K+9.9%#306 of 2,385
4Union County, FL671023.2$350K+5.2%#378 of 2,385
5Gilchrist County, FL622230.8$272K+14.5%#573 of 2,385
6Wakulla County, FL624535.3$257K+12.3%#578 of 2,385
7DeSoto County, FL613628.1$258K+8.8%#622 of 2,385
8Putnam County, FL597624.2$302K+5.9%#689 of 2,385
9Gadsden County, FL583017.8$406K+2.0%#729 of 2,385
10Santa Rosa County, FL5630842.4$232K+11.7%#861 of 2,385
Liberty County, FLNot scored831.2$248K+2.8%

Other business types in Liberty County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Liberty County, FL?

As of September 2026, map listings count 8 salons, barbers and spas in Liberty County. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Liberty County: counts under 3 are left out. Official counts also show 14 one-person businesses without payroll.

How much do households in Liberty County, FL spend on personal care products and services?

About $2M a year, or $775 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 8 salons, barbers and spas on map listings, it comes to $248K per business. It is estimated from the incomes of the 2,563 households in Liberty County and national spending patterns by income.

How does Liberty County, FL compare with the U.S. for salons, barbers and spas?

Liberty County has 31.2 salons, barbers and spas per 10,000 households, 34% below the U.S. rate of 47.2. Spending per business is $248K, 17% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Liberty County would have about 9, against 8 on map listings.

How fast is Liberty County, FL growing?

Population estimates put Liberty County at 8,035 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 2,563 households. The median household income in Liberty County is $58,671 a year, 27% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Liberty County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Liberty County

Screening a site or an acquisition in Liberty County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Liberty County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.