Beauty and personal care · County · Florida
Salons, barbers and spas in Okaloosa County, FL
How Okaloosa County, FL compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #2,016 of 2,385 scored counties
#50 of 64 scored counties in Florida
- Listings
- 553
- 104 chain locations (19%)
- Official establishments
- 125
- +20.2% since 2019
- Household spending a year
- $81.7M
- On personal care products and services · $956 a household
- Spending per listing
- $148K
- 31% below the U.S.
- Listings per 10k households
- 64.7
- 37% above the U.S.
- Population, 2025
- 221,810
- +4.6% since 2020
See the salons, barbers and spas around any address in Okaloosa County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Okaloosa County is 34 (lower middle), #2,016 of 2,385 scored counties and #50 of 64 scored counties in Florida. That puts it in the bottom quarter of counties.
Households in Okaloosa County spend about $81.7M a year on personal care products and services, or $956 per household, 5% below the U.S. average. That works out to $148K per business, 31% below the U.S. figure of $213K.
There are 553 salons, barbers and spas on map listings in Okaloosa County as of September 2026. 104 of them (19%) are chain locations, against 15% across the U.S. That comes to 64.7 for every 10,000 households, 37% above the U.S. rate of 47.2.
In 2023, official counts showed 125 businesses with payroll in Okaloosa County classed as personal care services, up 20.2% from 2019. That is one for every 683 households, against one for every 804 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $942K have gone to businesses classed as personal care services in Okaloosa County. Population estimates put the population change in Okaloosa County from 2020 to 2025 at +4.6%, faster than the U.S. (+3.1%).
How Okaloosa County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Okaloosa County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 64.7 | 60.6 | 47.2 |
| Spending per listing | $148K | $150K | $213K |
| Households per official establishment | 683 | 662 | 804 |
| Official establishment growth, 2019–2023 | +20.2% | +24.7% | +14.1% |
| Population growth, 2020–2025 | +4.6% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $956 | $911 | $1,005 |
| Median household income | $81,998 | $74,568 | $80,734 |
| Groundwork market score | 34 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 104 → 125+20.2% over the period
- Employees, 2023
- 643
- Annual payroll, 2023
- $19.9M
- One-person businesses, 2023
- 1,022Businesses with no payroll
- Map listings, September 2026
- 553104 chain locations
- Listings at the U.S. rate for this spending
- 384The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $942K
SBA-backed loans to businesses classed as personal care services in Okaloosa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Okaloosa County
- Population, 2025 estimate
- 221,810+4.6% since 2020
- Households
- 85,411
- Median age
- 39.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 930 sq. mi.
- People per square mile
- 233
- Median household income
- $81,998+29.3% vs. 2015–2019, before inflation
- Average household income
- $109,934
- Median home value
- $351,200
- Jobs located here
- 91,084
- Daytime population
- 224,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Okaloosa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Florida
Every Florida market ranked →The highest-scoring counties in Florida for salons, barbers and spas, numbered among those based in Florida, with Okaloosa County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 82 | 142 | 20.2 | $443K | +21.1% | #52 of 2,385 |
| 2Jefferson County, FL | 79 | 8 | 13.9 | $593K | +11.1% | #76 of 2,385 |
| 3Glades County, FL | 69 | 8 | 17.8 | $413K | +9.9% | #306 of 2,385 |
| 4Union County, FL | 67 | 10 | 23.2 | $350K | +5.2% | #378 of 2,385 |
| 5Gilchrist County, FL | 62 | 22 | 30.8 | $272K | +14.5% | #573 of 2,385 |
| 6Wakulla County, FL | 62 | 45 | 35.3 | $257K | +12.3% | #578 of 2,385 |
| 7DeSoto County, FL | 61 | 36 | 28.1 | $258K | +8.8% | #622 of 2,385 |
| 8Putnam County, FL | 59 | 76 | 24.2 | $302K | +5.9% | #689 of 2,385 |
| 9Gadsden County, FL | 58 | 30 | 17.8 | $406K | +2.0% | #729 of 2,385 |
| 10Santa Rosa County, FL | 56 | 308 | 42.4 | $232K | +11.7% | #861 of 2,385 |
| 50Okaloosa County, FL | 34 | 553 | 64.7 | $148K | +4.6% | #2,016 of 2,385 |
Other business types in Okaloosa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons38
- Barbershops47
- Nail salons45
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Okaloosa County, FL?
As of September 2026, map listings count 553 salons, barbers and spas in Okaloosa County. 104 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 125 businesses with payroll classed as personal care services in 2023, up 20.2% from 2019. Official counts list 1,022 one-person businesses without payroll.
How much do households in Okaloosa County, FL spend on personal care products and services?
About $81.7M a year, or $956 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 553 salons, barbers and spas on map listings, it comes to $148K per business. It is estimated from the incomes of the 85,411 households in Okaloosa County and national spending patterns by income.
How does Okaloosa County, FL compare with the U.S. for salons, barbers and spas?
Okaloosa County has 64.7 salons, barbers and spas per 10,000 households, 37% above the U.S. rate of 47.2. Spending per business is $148K, 31% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Okaloosa County would have about 384, against 553 on map listings. There is one business with payroll in the industry for every 683 households, against one for every 804 across the U.S. The official count rose 20.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is Okaloosa County, FL growing?
Population estimates put Okaloosa County at 221,810 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 85,411 households. The median household income in Okaloosa County is $81,998 a year, 2% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Okaloosa County scores 34 for salons, barbers and spas (lower middle), #2,016 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Okaloosa County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Okaloosa County
Screening a site or an acquisition in Okaloosa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.