Beauty and personal care · County · Florida
Salons, barbers and spas in Collier County, FL
How Collier County, FL compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,837 of 2,385 scored counties
#41 of 64 scored counties in Florida
- Listings
- 1,088
- 156 chain locations (14%)
- Official establishments
- 408
- +19.0% since 2019
- Household spending a year
- $168.6M
- On personal care products and services · $1,017 a household
- Spending per listing
- $155K
- 27% below the U.S.
- Listings per 10k households
- 65.6
- 39% above the U.S.
- Population, 2025
- 417,131
- +10.6% since 2020
See the salons, barbers and spas around any address in Collier County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Collier County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Collier County is 38 (lower middle), #1,837 of 2,385 scored counties and #41 of 64 scored counties in Florida. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 1,088 salons, barbers and spas in Collier County. Chain locations make up 14% of them, against 15% across the U.S. That comes to 65.6 for every 10,000 households, 39% above the U.S. rate of 47.2.
Household spending on personal care products and services in Collier County comes to about $168.6M a year: $1,017 per household, in line with the U.S. average. That works out to $155K per business, 27% below the U.S. figure of $213K.
In 2023, official counts showed 408 businesses with payroll in Collier County classed as personal care services, up 19.0% from 2019. That is one for every 407 households, against one for every 804 across the U.S. Since fiscal 2022, 14 SBA-backed loans worth $3.6M have gone to businesses classed as personal care services in Collier County. Population estimates put the population change in Collier County from 2020 to 2025 at +10.6%, faster than the U.S. (+3.1%).
How Collier County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Collier County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 65.6 | 60.6 | 47.2 |
| Spending per listing | $155K | $150K | $213K |
| Households per official establishment | 407 | 662 | 804 |
| Official establishment growth, 2019–2023 | +19.0% | +24.7% | +14.1% |
| Population growth, 2020–2025 | +10.6% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $911 | $1,005 |
| Median household income | $90,045 | $74,568 | $80,734 |
| Groundwork market score | 38 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 343 → 408+19.0% over the period
- Employees, 2023
- 1,926
- Annual payroll, 2023
- $65.5M
- One-person businesses, 2023
- 1,834Businesses with no payroll
- Map listings, September 2026
- 1,088156 chain locations
- Listings at the U.S. rate for this spending
- 793The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 14
- Amount
- $3.6M
SBA-backed loans to businesses classed as personal care services in Collier County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Collier County
- Population, 2025 estimate
- 417,131+10.6% since 2020
- Households
- 165,875
- Median age
- 51.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 1,997 sq. mi.
- People per square mile
- 199
- Median household income
- $90,045+29.3% vs. 2015–2019, before inflation
- Average household income
- $145,201
- Median home value
- $540,700
- Jobs located here
- 165,588
- Daytime population
- 398,800Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Collier County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Collier County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Florida
Every Florida market ranked →The highest-scoring counties in Florida for salons, barbers and spas, numbered among those based in Florida, with Collier County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 82 | 142 | 20.2 | $443K | +21.1% | #52 of 2,385 |
| 2Jefferson County, FL | 79 | 8 | 13.9 | $593K | +11.1% | #76 of 2,385 |
| 3Glades County, FL | 69 | 8 | 17.8 | $413K | +9.9% | #306 of 2,385 |
| 4Union County, FL | 67 | 10 | 23.2 | $350K | +5.2% | #378 of 2,385 |
| 5Gilchrist County, FL | 62 | 22 | 30.8 | $272K | +14.5% | #573 of 2,385 |
| 6Wakulla County, FL | 62 | 45 | 35.3 | $257K | +12.3% | #578 of 2,385 |
| 7DeSoto County, FL | 61 | 36 | 28.1 | $258K | +8.8% | #622 of 2,385 |
| 8Putnam County, FL | 59 | 76 | 24.2 | $302K | +5.9% | #689 of 2,385 |
| 9Gadsden County, FL | 58 | 30 | 17.8 | $406K | +2.0% | #729 of 2,385 |
| 10Santa Rosa County, FL | 56 | 308 | 42.4 | $232K | +11.7% | #861 of 2,385 |
| 41Collier County, FL | 38 | 1,088 | 65.6 | $155K | +10.6% | #1,837 of 2,385 |
Other business types in Collier County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons43
- Barbershops56
- Nail salons41
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Collier County, FL?
There are 1,088 salons, barbers and spas on map listings in Collier County as of September 2026. 156 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 408 businesses with payroll classed as personal care services in 2023, up 19.0% from 2019. Official counts list 1,834 one-person businesses without payroll.
How much do households in Collier County, FL spend on personal care products and services?
About $168.6M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 1,088 salons, barbers and spas on map listings, it comes to $155K per business. It is estimated from the incomes of the 165,875 households in Collier County and national spending patterns by income.
How does Collier County, FL compare with the U.S. for salons, barbers and spas?
Collier County has 65.6 salons, barbers and spas per 10,000 households, 39% above the U.S. rate of 47.2. Spending per business is $155K, 27% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Collier County would have about 793, against 1,088 on map listings. There is one business with payroll in the industry for every 407 households, against one for every 804 across the U.S. The official count rose 19.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is Collier County, FL growing?
Population estimates put Collier County at 417,131 people in 2025, up 10.6% since 2020, faster than the U.S. (+3.1%). It has 165,875 households. Median household income in Collier County is $90,045, 12% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Collier County scores 38 for salons, barbers and spas (lower middle), #1,837 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Collier County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Collier County
Screening a site or an acquisition in Collier County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Collier County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.