County profile · Minnesota
Isanti County, MN market data
Population, household spending and competition for 56 business types in Isanti County, each scored against other counties.
- Population, 2025
- 44,386
- +7.3% since 2020
- Households
- 16,293
- Median household income
- $87,440
- +17.2% vs. 2015–2019, before inflation
- Median home value
- $306,200
- Jobs located here
- 11,802
- Highest market score
- 89
- Sit-down restaurants, #26 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Isanti County by name and distance, and the households and spending within reach. Or open the report at the center of Isanti County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 44,386 people live in Isanti County, in 16,293 households. Population estimates show Isanti County grew 7.3% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Isanti County is $87,440 a year, 8% above the U.S. median of $80,734. That rose 17.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Isanti County spend the most on vehicle maintenance and repairs (an index of 135, where 100 is the U.S. average) and the least on child care and other personal services (74).
The highest Groundwork market scores in Isanti County are for sit-down restaurants (89); clothing, shoe and laundry businesses (89); and grocery and convenience stores (89). Isanti County ranks #26 of 2,405 scored counties for sit-down restaurants.
Isanti County is part of the Minneapolis-St. Paul-Bloomington metro area. For its number of households, Isanti County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.9 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (61% below the U.S. rate).
All 56 business types in Isanti County
Highest Groundwork market score first. Each score compares Isanti County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 89 | #26 of 2,405 | 44 | 27.0 | $1.5M | 228 | 19 |
| Clothing, shoes and laundry | 89 | #27 of 2,210 | 15 | 9.2 | $2.2M | 251 | 4 |
| Grocery and convenience stores | 89 | #59 of 2,402 | 24 | 14.7 | $4.2M | 125 | 4 |
| Restaurants and cafes | 88 | #34 of 2,405 | 96 | 58.9 | $693K | 187 | 48 |
| Grocery stores | 88 | #72 of 2,070 | 7 | 4.3 | $14.5M | 156 | 4 |
| Clothing and shoe stores | 87 | #59 of 2,087 | 12 | 7.4 | $2.8M | 217 | 4 |
| Gyms, studios and classes | 86 | #24 of 2,088 | 17 | 10.4 | $902K | 136 | 3 |
| Car washes and detailing | 86 | #32 of 1,451 | 7 | 4.3 | $3M | 119 | Under 3 |
| Gas stations | 86 | #60 of 2,358 | 11 | 6.8 | $4.8M | 203 | 16 |
| Fast food and sandwich shops | 85 | #61 of 2,222 | 16 | 9.8 | $4.2M | 136 | 21 |
| Gyms | 84 | #43 of 1,792 | 9 | 5.5 | $1.7M | 131 | 3 |
| Physical therapy | 83 | #32 of 1,422 | 6 | 3.7 | $4M | 166 | 5 |
| Doctors, dentists and clinics | 83 | #67 of 2,394 | 68 | 41.7 | $351K | 230 | 27 |
| Pizza | 81 | #73 of 2,090 | 12 | 7.4 | $5.5M | 109 | 21 |
| Convenience stores | 81 | #151 of 2,261 | 12 | 7.4 | $8.5M | 108 | Under 3 |
| Martial arts and dance studios | 75 | #85 of 1,334 | 7 | 4.3 | $2.2M | 109 | Under 3 |
| Spas and skin care | 74 | #139 of 1,769 | 10 | 6.1 | $1.7M | 193 | 4 |
| Dentists and orthodontists | 74 | #186 of 1,886 | 17 | 10.4 | $1.4M | 143 | 10 |
| Hair salons | 73 | #195 of 2,339 | 19 | 11.7 | $888K | 206 | 13 |
| Salons, barbers and spas | 72 | #222 of 2,385 | 37 | 22.7 | $456K | 214 | 21 |
| Auto repair shops | 71 | #306 of 2,378 | 33 | 20.3 | $637K | 143 | 26 |
| Child care and preschools | 70 | #264 of 1,611 | 7 | 4.3 | $996K | 99 | 7 |
| Insurance agencies | 70 | #479 of 2,272 | 18 | 11.0 | $1.8M | 142 | 10 |
| Auto repair and car care | 68 | #429 of 2,401 | 64 | 39.3 | $329K | 122 | 34 |
| Coffee shops and cafes | 64 | #482 of 2,063 | 18 | 11.0 | $3.7M | 100 | 8 |
| Pet businesses | 56 | #848 of 2,200 | 32 | 19.6 | $451K | 51 | 6 |
| Mortgage brokers and lenders | 55 | #334 of 887 | 5 | 3.1 | Index only | 121 | 3 |
| Funeral homes | 55 | #588 of 1,472 | 5 | 3.1 | $477K | 70 | 3 |
| Real estate agents and brokers | 55 | #790 of 2,176 | 27 | 16.6 | Index only | 160 | 21 |
| Real estate | 55 | #831 of 2,229 | 34 | 20.9 | Index only | 160 | 32 |
| Chiropractors | 54 | #643 of 1,490 | 14 | 8.6 | $1.7M | 71 | 6 |
| Lawn, cleaning and pest control | 53 | #764 of 1,771 | 16 | 9.8 | $1.3M | 77 | 19 |
| Pet stores | 50 | #490 of 974 | 5 | 3.1 | $2.9M | 64 | Under 3 |
| Roofing and gutters | 50 | #599 of 1,177 | 6 | 3.7 | $7.6M | 90 | 6 |
| Landscaping and lawn care | 46 | #834 of 1,493 | 10 | 6.1 | $2.1M | 71 | 19 |
| Home repair trades | 45 | #1,285 of 2,057 | 23 | 14.1 | $2M | 82 | 45 |
| HVAC and plumbing | 42 | #1,147 of 1,707 | 14 | 8.6 | $3.3M | 69 | 21 |
| Pet grooming and boarding | 41 | #954 of 1,461 | 17 | 10.4 | $849K | 33 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 2.5 | $16.6M | 402 | 8 |
| Barbershops | Not scored | Not scored | 4 | 2.5 | $4.2M | 224 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.5 | $5.3M | 171 | 9 |
| House cleaning | Not scored | Not scored | 4 | 2.5 | $5.2M | 81 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.5 | $4.2M | 252 | 4 |
| Tire shops | Not scored | Not scored | 4 | 2.5 | $5.3M | 210 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.5 | $3.6M | 133 | 6 |
| Electricians | Not scored | Not scored | 3 | 1.8 | $15.2M | 127 | 18 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.2 | $11.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.2 | $10.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.2 | $11.9M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $33.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $21M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $23.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $15.3M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Isanti County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21M | $1,291 | 135 |
| Gasoline and other fuels | $53.2M | $3,264 | 126 |
| Food away from home | $66.6M | $4,085 | 100 |
| Groceries | $101.7M | $6,240 | 99 |
| Personal care products and services | $16.9M | $1,036 | 103 |
| Child care and other personal services | $7M | $428 | 74 |
| Memberships, classes and admissions | $15.3M | $941 | 96 |
| Medical and dental services | $23.9M | $1,467 | 114 |
| Pets | $14.4M | $886 | 97 |
| Clothing, shoes and related services | $33.1M | $2,035 | 99 |
| Vehicle insurance | $32.2M | $1,976 | 101 |
| Home repairs, maintenance and insurance | $45.6M | $2,800 | 93 |
| Lawn care, cleaning and other household services | $20.7M | $1,272 | 90 |
| Rent and homeowner costs | $235.8M | $14,470 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Isanti County
- Population, 2025 estimate
- 44,386+7.3% since 2020
- Households
- 16,293
- Median age
- 40.9
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.2
- Land area
- 436 sq. mi.
- People per square mile
- 98
- Median household income
- $87,440+17.2% vs. 2015–2019, before inflation
- Average household income
- $101,012
- Median home value
- $306,200
- Jobs located here
- 11,802
- Daytime population
- 32,103Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Isanti County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Isanti County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Chisago County, MN57,991 people
- Kanabec County, MN16,390 people
- Anoka County, MN370,349 people
- Sherburne County, MN100,560 people
- Mille Lacs County, MN27,125 people
- Wright County, MN148,269 people
- Pine County, MN29,640 people
- Ramsey County, MN542,945 people
Questions
How fast is Isanti County, MN growing?
Population estimates put Isanti County at 44,386 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 16,293 households. Against the 2015–2019 survey, median household income rose 17.2%, before inflation.
How much do households in Isanti County, MN spend?
Households in Isanti County spend about $235.8M a year on rent and homeowner costs, $101.7M on groceries and $66.6M on food away from home. Relative to the U.S., household spending in Isanti County runs highest on vehicle maintenance and repairs (an index of 135, where 100 is the U.S. average) and lowest on child care and other personal services (74).
Which business types have the highest market scores in Isanti County, MN?
Of the business types scored in Isanti County, sit-down restaurants (89); clothing, shoe and laundry businesses (89); and grocery and convenience stores (89) have the highest Groundwork market scores. For sit-down restaurants, that ranks #26 of 2,405 scored counties.
How does Isanti County, MN compare with the U.S.?
Median household income in Isanti County is $87,440, 8% above the U.S. median of $80,734. The population rose 7.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $306,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.9 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Isanti County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Isanti County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Isanti County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Isanti County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.