County profile · Minnesota
Mower County, MN market data
Population, household spending and competition for 56 business types in Mower County, each scored against other counties.
- Population, 2025
- 40,971
- +2.3% since 2020
- Households
- 15,719
- Median household income
- $73,074
- +34.6% vs. 2015–2019, before inflation
- Median home value
- $185,200
- Jobs located here
- 15,578
- Highest market score
- 81
- Doctors, dentists and clinics, #83 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Mower County by name and distance, and the households and spending within reach. Or open the report at the center of Mower County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 40,971 people live in Mower County, in 15,719 households. Population estimates show Mower County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Mower County is $73,074 a year, 9% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Mower County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Mower County are for medical and dental practices (81); clothing, shoe and laundry businesses (80); and physical therapy clinics (78). Mower County ranks #83 of 2,394 scored counties for medical and dental practices.
Mower County is part of the Austin area. For its number of households, Mower County has the most map listings, relative to the U.S., for gas stations (46% above the U.S. rate) and the fewest for medical and dental practices (64% below the U.S. rate).
All 56 business types in Mower County
Highest Groundwork market score first. Each score compares Mower County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 81 | #83 of 2,394 | 48 | 30.5 | $450K | 295 | 19 |
| Clothing, shoes and laundry | 80 | #133 of 2,210 | 15 | 9.5 | $2M | 227 | 3 |
| Physical therapy | 78 | #85 of 1,422 | 5 | 3.2 | $4.3M | 180 | Under 3 |
| Dentists and orthodontists | 78 | #101 of 1,886 | 11 | 7.0 | $2M | 200 | 8 |
| Restaurants and cafes | 77 | #189 of 2,405 | 94 | 59.8 | $630K | 170 | 48 |
| Clothing and shoe stores | 77 | #197 of 2,087 | 12 | 7.6 | $2.5M | 197 | 3 |
| Coffee shops and cafes | 76 | #169 of 2,063 | 7 | 4.5 | $8.5M | 228 | Under 3 |
| Pizza | 73 | #217 of 2,090 | 9 | 5.7 | $6.6M | 129 | 23 |
| Sit-down restaurants | 73 | #294 of 2,405 | 51 | 32.4 | $1.2M | 175 | 23 |
| Spas and skin care | 72 | #171 of 1,769 | 9 | 5.7 | $1.7M | 193 | Under 3 |
| Convenience stores | 70 | #432 of 2,261 | 11 | 7.0 | $8.5M | 108 | Under 3 |
| Tire shops | 69 | #301 of 1,530 | 5 | 3.2 | $3.6M | 142 | 3 |
| Fast food and sandwich shops | 69 | #408 of 2,222 | 17 | 10.8 | $3.5M | 114 | 23 |
| Salons, barbers and spas | 68 | #331 of 2,385 | 40 | 25.4 | $380K | 179 | 12 |
| Hair salons | 68 | #353 of 2,339 | 24 | 15.3 | $633K | 147 | 8 |
| Gyms, studios and classes | 65 | #426 of 2,088 | 20 | 12.7 | $655K | 99 | 3 |
| Gyms | 63 | #435 of 1,792 | 11 | 7.0 | $1.2M | 91 | 3 |
| Lawn, cleaning and pest control | 62 | #428 of 1,771 | 10 | 6.4 | $1.9M | 113 | 13 |
| Child care and preschools | 59 | #580 of 1,611 | 7 | 4.5 | $841K | 84 | 4 |
| Real estate agents and brokers | 58 | #652 of 2,176 | 25 | 15.9 | Index only | 159 | 7 |
| Chiropractors | 56 | #565 of 1,490 | 8 | 5.1 | $2.7M | 113 | 7 |
| Real estate | 56 | #781 of 2,229 | 34 | 21.6 | Index only | 147 | 10 |
| Pet businesses | 56 | #827 of 2,200 | 17 | 10.8 | $752K | 86 | 8 |
| Auto repair and car care | 56 | #931 of 2,401 | 62 | 39.4 | $287K | 107 | 27 |
| Landscaping and lawn care | 55 | #584 of 1,493 | 8 | 5.1 | $2.4M | 81 | 8 |
| Auto repair shops | 55 | #960 of 2,378 | 39 | 24.8 | $457K | 103 | 19 |
| Grocery and convenience stores | 54 | #1,017 of 2,402 | 28 | 17.8 | $3.3M | 99 | 15 |
| Roofing and gutters | 52 | #550 of 1,177 | 5 | 3.2 | $8.4M | 99 | Under 3 |
| Martial arts and dance studios | 52 | #611 of 1,334 | 7 | 4.5 | $1.9M | 93 | Under 3 |
| Funeral homes | 49 | #741 of 1,472 | 7 | 4.5 | $360K | 53 | 3 |
| Gas stations | 44 | #1,432 of 2,358 | 25 | 15.9 | $1.8M | 76 | 24 |
| Collision repair and body shops | 43 | #824 of 1,327 | 7 | 4.5 | $2.5M | 83 | 7 |
| Veterinarians | 42 | #939 of 1,485 | 7 | 4.5 | $1.8M | 67 | 5 |
| Home repair trades | 41 | #1,456 of 2,057 | 24 | 15.3 | $1.7M | 72 | 25 |
| Insurance agencies | 40 | #1,463 of 2,272 | 23 | 14.6 | $1.2M | 96 | 15 |
| HVAC and plumbing | 39 | #1,251 of 1,707 | 13 | 8.3 | $3.2M | 68 | 14 |
| Electricians | 36 | #896 of 1,160 | 6 | 3.8 | $7M | 58 | 11 |
| Grocery stores | 35 | #1,508 of 2,070 | 15 | 9.5 | $6.2M | 67 | 14 |
| Pet stores | 30 | #780 of 974 | 5 | 3.2 | $2.6M | 56 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 2.5 | $14.8M | 357 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.5 | $4.5M | 177 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.5 | Index only | 139 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.5 | $3.8M | 227 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 2.5 | $5.4M | 303 | 4 |
| Property management | Not scored | Not scored | 4 | 2.5 | Index only | 97 | 3 |
| Barbershops | Not scored | Not scored | 3 | 1.9 | $5.1M | 269 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.9 | $7.2M | 230 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.9 | $4.3M | 167 | 3 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $9.4M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $15M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $6.5M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $21.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Mower County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.8M | $1,134 | 118 |
| Gasoline and other fuels | $45.5M | $2,894 | 112 |
| Food away from home | $59.2M | $3,767 | 93 |
| Groceries | $93.7M | $5,962 | 94 |
| Personal care products and services | $15.2M | $967 | 96 |
| Child care and other personal services | $5.9M | $374 | 64 |
| Memberships, classes and admissions | $13.1M | $833 | 85 |
| Medical and dental services | $21.6M | $1,374 | 107 |
| Pets | $12.8M | $813 | 89 |
| Clothing, shoes and related services | $30M | $1,907 | 93 |
| Vehicle insurance | $27.7M | $1,761 | 90 |
| Home repairs, maintenance and insurance | $41.9M | $2,667 | 88 |
| Lawn care, cleaning and other household services | $18.9M | $1,202 | 85 |
| Rent and homeowner costs | $216.4M | $13,770 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Mower County
- Population, 2025 estimate
- 40,971+2.3% since 2020
- Households
- 15,719
- Median age
- 39.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 711 sq. mi.
- People per square mile
- 57
- Median household income
- $73,074+34.6% vs. 2015–2019, before inflation
- Average household income
- $93,253
- Median home value
- $185,200
- Jobs located here
- 15,578
- Daytime population
- 36,121Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mower County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Mower County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Freeborn County, MN30,623 people
- Dodge County, MN21,045 people
- Steele County, MN37,439 people
- Olmsted County, MN164,498 people
- Fillmore County, MN21,414 people
- Waseca County, MN18,885 people
- Rice County, MN67,917 people
- Faribault County, MN13,914 people
Questions
How fast is Mower County, MN growing?
Population estimates put Mower County at 40,971 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 15,719 households. Against the 2015–2019 survey, median household income rose 34.6%, before inflation.
How much do households in Mower County, MN spend?
Households in Mower County spend about $216.4M a year on rent and homeowner costs, $93.7M on groceries and $59.2M on food away from home. Relative to the U.S., household spending in Mower County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Mower County, MN?
Of the business types scored in Mower County, medical and dental practices (81); clothing, shoe and laundry businesses (80); and physical therapy clinics (78) have the highest Groundwork market scores. For medical and dental practices, that ranks #83 of 2,394 scored counties.
How does Mower County, MN compare with the U.S.?
Median household income in Mower County is $73,074, 9% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $185,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (46% above the U.S. rate) and lowest for medical and dental practices (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Mower County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mower County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Minnesota · Every U.S. market · How we measure
Screening a site or an acquisition in Mower County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mower County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.