County profile · Minnesota
Lake County, MN market data
Population, household spending and competition for 56 business types in Lake County, each scored against other counties.
- Population, 2025
- 10,746
- −1.6% since 2020
- Households
- 4,942
- Median household income
- $75,541
- +22.9% vs. 2015–2019, before inflation
- Median home value
- $241,300
- Jobs located here
- 3,658
- Highest market score
- 66
- Salons, barbers and spas, #404 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Lake County by name and distance, and the households and spending within reach. Or open the report at the center of Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 10,746 people live in Lake County, in 4,942 households. Population estimates show Lake County declined 1.6% from 2020 to 2025, against +3.1% for the U.S. The median household income in Lake County is $75,541 a year, 6% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lake County spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (63).
The highest Groundwork market scores in Lake County are for salons, barbers and spas (66); medical and dental practices (65); and real estate businesses (57). Lake County ranks #404 of 2,385 scored counties for salons, barbers and spas.
For its number of households, Lake County has the most map listings, relative to the U.S., for coffee shops and cafes (2.6 times the U.S. rate) and the fewest for salons, barbers and spas (57% below the U.S. rate).
All 56 business types in Lake County
Highest Groundwork market score first. Each score compares Lake County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 66 | #404 of 2,385 | 10 | 20.2 | $471K | 221 | 3 |
| Doctors, dentists and clinics | 65 | #525 of 2,394 | 20 | 40.5 | $334K | 219 | Under 3 |
| Real estate | 57 | #701 of 2,229 | 6 | 12.1 | Index only | 258 | 4 |
| Clothing, shoes and laundry | 57 | #800 of 2,210 | 6 | 12.1 | $1.5M | 175 | Under 3 |
| Hair salons | 50 | #1,159 of 2,339 | 9 | 18.2 | $523K | 122 | 3 |
| Auto repair and car care | 50 | #1,227 of 2,401 | 20 | 40.5 | $283K | 105 | 8 |
| Gas stations | 48 | #1,252 of 2,358 | 6 | 12.1 | $2.4M | 102 | 7 |
| Real estate agents and brokers | 47 | #1,196 of 2,176 | 6 | 12.1 | Index only | 205 | 4 |
| Insurance agencies | 42 | #1,392 of 2,272 | 6 | 12.1 | $1.5M | 117 | 4 |
| Auto repair shops | 42 | #1,551 of 2,378 | 13 | 26.3 | $436K | 98 | 7 |
| Pizza | 40 | #1,449 of 2,090 | 6 | 12.1 | $3.1M | 60 | 8 |
| Pet businesses | 40 | #1,521 of 2,200 | 6 | 12.1 | $664K | 76 | Under 3 |
| Sit-down restaurants | 36 | #1,790 of 2,405 | 25 | 50.6 | $737K | 111 | 15 |
| Grocery and convenience stores | 31 | #1,927 of 2,402 | 15 | 30.4 | $2M | 58 | Under 3 |
| Gyms, studios and classes | 30 | #1,784 of 2,088 | 8 | 16.2 | $495K | 75 | Under 3 |
| Gyms | 27 | #1,566 of 1,792 | 5 | 10.1 | $792K | 61 | Under 3 |
| Bakeries and dessert shops | 27 | #1,700 of 1,889 | 8 | 16.2 | $2.3M | 56 | 3 |
| Restaurants and cafes | 27 | #2,126 of 2,405 | 58 | 117.4 | $318K | 86 | 26 |
| Coffee shops and cafes | 25 | #1,893 of 2,063 | 14 | 28.3 | $1.3M | 36 | 3 |
| Convenience stores | 24 | #1,961 of 2,261 | 10 | 20.2 | $2.9M | 37 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 8.1 | $3.2M | 131 | 9 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 6.1 | $3.1M | 243 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 3 | 6.1 | $6.1M | 201 | 8 |
| Grocery stores | Not scored | Not scored | 3 | 6.1 | $9.8M | 105 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 6.1 | $1.9M | 115 | 8 |
| Veterinarians | Not scored | Not scored | 3 | 6.1 | $1.3M | 49 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 4.0 | $2.8M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 4.0 | $3.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 4.0 | $6.4M | Too few | 5 |
| HVAC and plumbing | Not scored | Not scored | 2 | 4.0 | $6.4M | Too few | 4 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 4.0 | $2.9M | Too few | 4 |
| Laundromats | Not scored | Not scored | 2 | 4.0 | $4.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 4.0 | $3.3M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 4.0 | $2M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 4.0 | $3.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 4.0 | $2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.0 | $4.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.0 | $5.7M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.0 | $1.8M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 2.0 | $6.7M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 2.0 | $970K | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 2.0 | $5.8M | Too few | 4 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.0 | $4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.0 | $4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.0 | $6.7M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.0 | $5.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lake County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.7M | $1,147 | 120 |
| Gasoline and other fuels | $14.6M | $2,946 | 114 |
| Food away from home | $18.4M | $3,726 | 92 |
| Groceries | $29.3M | $5,921 | 94 |
| Personal care products and services | $4.7M | $952 | 95 |
| Child care and other personal services | $1.8M | $368 | 63 |
| Memberships, classes and admissions | $4M | $801 | 81 |
| Medical and dental services | $6.7M | $1,353 | 105 |
| Pets | $4M | $806 | 89 |
| Clothing, shoes and related services | $9.3M | $1,873 | 91 |
| Vehicle insurance | $8.8M | $1,782 | 91 |
| Home repairs, maintenance and insurance | $12.7M | $2,575 | 85 |
| Lawn care, cleaning and other household services | $5.8M | $1,174 | 83 |
| Rent and homeowner costs | $67.1M | $13,568 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lake County
- Population, 2025 estimate
- 10,746−1.6% since 2020
- Households
- 4,942
- Median age
- 49.6
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.0
- Land area
- 2,109 sq. mi.
- People per square mile
- 5
- Median household income
- $75,541+22.9% vs. 2015–2019, before inflation
- Average household income
- $89,384
- Median home value
- $241,300
- Jobs located here
- 3,658
- Daytime population
- 9,997Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lake County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- St. Louis County, MN200,123 people
- Carlton County, MN36,518 people
- Cook County, MN5,635 people
- Itasca County, MN45,275 people
- Pine County, MN29,640 people
- Aitkin County, MN16,056 people
- Kanabec County, MN16,390 people
- Koochiching County, MN11,833 people
Questions
How fast is Lake County, MN growing?
Population estimates put Lake County at 10,746 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 4,942 households. Against the 2015–2019 survey, median household income rose 22.9%, before inflation.
How much do households in Lake County, MN spend?
Households in Lake County spend about $67.1M a year on rent and homeowner costs, $29.3M on groceries and $18.4M on food away from home. Relative to the U.S., household spending in Lake County runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Which business types have the highest market scores in Lake County, MN?
Of the business types scored in Lake County, salons, barbers and spas (66); medical and dental practices (65); and real estate businesses (57) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #404 of 2,385 scored counties.
How does Lake County, MN compare with the U.S.?
Median household income in Lake County is $75,541, 6% below the U.S. median of $80,734. The population fell 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $241,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (2.6 times the U.S. rate) and lowest for salons, barbers and spas (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Lake County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lake County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lake County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.