County profile · Minnesota
Itasca County, MN market data
How Itasca County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 45,404
- +0.9% since 2020
- Households
- 18,541
- Median household income
- $68,603
- +24.4% vs. 2015–2019, before inflation
- Median home value
- $225,200
- Jobs located here
- 16,336
- Highest market score
- 81
- Primary care and pediatrics, #76 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Itasca County by name and distance, and the households and spending within reach. Or open the report at the center of Itasca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Itasca County has an estimated 45,404 people and 18,541 households. Between 2020 and 2025, the population of Itasca County grew 0.9%, slower than the U.S. (+3.1%). Median household income in Itasca County is $68,603, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
Relative to the U.S., household spending in Itasca County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Of the business types scored in Itasca County, primary care and pediatric clinics (81), bakeries and dessert shops (73) and car washes and detailers (71) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #76 of 1,656 scored counties.
Itasca County is part of the Grand Rapids area. Against the U.S., map listings per household run highest for chiropractors (89% above the U.S. rate) and lowest for spas and skin care studios (43% below the U.S. rate).
All 56 business types in Itasca County
Highest Groundwork market score first. Each score compares Itasca County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 81 | #76 of 1,656 | 5 | 2.7 | $5M | 280 | 9 |
| Bakeries and dessert shops | 73 | #196 of 1,889 | 5 | 2.7 | $13.5M | 327 | 7 |
| Car washes and detailing | 71 | #206 of 1,451 | 7 | 3.8 | $3.1M | 122 | Under 3 |
| Tire shops | 68 | #327 of 1,530 | 7 | 3.8 | $3.1M | 122 | Under 3 |
| Coffee shops and cafes | 67 | #376 of 2,063 | 12 | 6.5 | $5.6M | 152 | 7 |
| Fast food and sandwich shops | 66 | #524 of 2,222 | 21 | 11.3 | $3.2M | 106 | 20 |
| Martial arts and dance studios | 65 | #249 of 1,334 | 5 | 2.7 | $2.9M | 146 | Under 3 |
| Restaurants and cafes | 65 | #562 of 2,405 | 144 | 77.7 | $470K | 127 | 61 |
| Pizza | 64 | #515 of 2,090 | 14 | 7.6 | $4.8M | 95 | 20 |
| Physical therapy | 63 | #376 of 1,422 | 11 | 5.9 | $2.3M | 94 | 3 |
| Clothing and shoe stores | 63 | #578 of 2,087 | 19 | 10.2 | $1.8M | 143 | 6 |
| Spas and skin care | 62 | #446 of 1,769 | 12 | 6.5 | $1.4M | 165 | Under 3 |
| Salons, barbers and spas | 61 | #605 of 2,385 | 55 | 29.7 | $316K | 149 | 13 |
| Clothing, shoes and laundry | 61 | #680 of 2,210 | 29 | 15.6 | $1.2M | 135 | 6 |
| Gyms, studios and classes | 60 | #583 of 2,088 | 19 | 10.2 | $775K | 117 | Under 3 |
| Auto repair shops | 58 | #807 of 2,378 | 44 | 23.7 | $488K | 110 | 21 |
| Veterinarians | 57 | #554 of 1,485 | 5 | 2.7 | $2.9M | 108 | 5 |
| Pet grooming and boarding | 55 | #604 of 1,461 | 7 | 3.8 | $2.1M | 82 | 3 |
| Sit-down restaurants | 55 | #937 of 2,405 | 78 | 42.1 | $868K | 131 | 34 |
| Auto repair and car care | 55 | #999 of 2,401 | 83 | 44.8 | $259K | 96 | 26 |
| Convenience stores | 54 | #997 of 2,261 | 22 | 11.9 | $4.9M | 62 | 3 |
| Gyms | 53 | #801 of 1,792 | 12 | 6.5 | $1.2M | 94 | Under 3 |
| Hair salons | 53 | #1,014 of 2,339 | 38 | 20.5 | $457K | 106 | 9 |
| Optometrists and eye care | 50 | #678 of 1,302 | 8 | 4.3 | $3.1M | 99 | 4 |
| Pet businesses | 50 | #1,105 of 2,200 | 22 | 11.9 | $665K | 76 | 8 |
| Doctors, dentists and clinics | 49 | #1,229 of 2,394 | 131 | 70.7 | $190K | 125 | 51 |
| Collision repair and body shops | 46 | #770 of 1,327 | 10 | 5.4 | $2.1M | 70 | 5 |
| Gas stations | 46 | #1,347 of 2,358 | 25 | 13.5 | $2.2M | 92 | 33 |
| Insurance agencies | 44 | #1,313 of 2,272 | 22 | 11.9 | $1.5M | 121 | 18 |
| Roofing and gutters | 43 | #737 of 1,177 | 6 | 3.2 | $7.9M | 94 | Under 3 |
| Dentists and orthodontists | 43 | #1,179 of 1,886 | 20 | 10.8 | $1.2M | 127 | 25 |
| Child care and preschools | 41 | #1,062 of 1,611 | 8 | 4.3 | $842K | 84 | 11 |
| Real estate agents and brokers | 38 | #1,682 of 2,176 | 36 | 19.4 | Index only | 127 | 15 |
| Real estate | 37 | #1,782 of 2,229 | 47 | 25.3 | Index only | 122 | 24 |
| Grocery and convenience stores | 36 | #1,753 of 2,402 | 53 | 28.6 | $2M | 60 | 15 |
| Property management | 35 | #707 of 910 | 8 | 4.3 | Index only | 56 | 4 |
| HVAC and plumbing | 32 | #1,453 of 1,707 | 15 | 8.1 | $3.2M | 67 | 17 |
| Lawn, cleaning and pest control | 31 | #1,545 of 1,771 | 19 | 10.2 | $1.1M | 68 | 24 |
| Grocery stores | 31 | #1,624 of 2,070 | 19 | 10.2 | $5.7M | 61 | 12 |
| Home repair trades | 30 | #1,844 of 2,057 | 30 | 16.2 | $1.6M | 65 | 33 |
| Chiropractors | 29 | #1,307 of 1,490 | 19 | 10.2 | $1.3M | 55 | 10 |
| Landscaping and lawn care | 29 | #1,308 of 1,493 | 16 | 8.6 | $1.4M | 46 | 15 |
| Laundromats | 24 | #681 of 785 | 6 | 3.2 | $5.8M | 46 | Under 3 |
| Electricians | 22 | #1,082 of 1,160 | 9 | 4.9 | $5.3M | 44 | 16 |
| Funeral homes | Not scored | Not scored | 4 | 2.2 | $863K | 127 | 3 |
| Barbershops | Not scored | Not scored | 3 | 1.6 | $5.8M | 307 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.6 | $7.2M | 113 | 9 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.6 | $7.2M | 52 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.1 | $8.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $7.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $34.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $14.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Itasca County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.5M | $1,158 | 121 |
| Gasoline and other fuels | $54.8M | $2,957 | 114 |
| Food away from home | $67.7M | $3,652 | 90 |
| Groceries | $108.3M | $5,841 | 92 |
| Personal care products and services | $17.4M | $937 | 93 |
| Child care and other personal services | $6.7M | $363 | 63 |
| Memberships, classes and admissions | $14.7M | $794 | 81 |
| Medical and dental services | $24.9M | $1,342 | 104 |
| Pets | $14.6M | $789 | 87 |
| Clothing, shoes and related services | $34.5M | $1,861 | 91 |
| Vehicle insurance | $33.3M | $1,796 | 92 |
| Home repairs, maintenance and insurance | $47.6M | $2,566 | 85 |
| Lawn care, cleaning and other household services | $21.7M | $1,169 | 83 |
| Rent and homeowner costs | $248.9M | $13,424 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Itasca County
- Population, 2025 estimate
- 45,404+0.9% since 2020
- Households
- 18,541
- Median age
- 47.5
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.0
- Land area
- 2,668 sq. mi.
- People per square mile
- 17
- Median household income
- $68,603+24.4% vs. 2015–2019, before inflation
- Average household income
- $88,664
- Median home value
- $225,200
- Jobs located here
- 16,336
- Daytime population
- 40,939Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Itasca County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Itasca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Beltrami County, MN46,512 people
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- Hubbard County, MN21,831 people
- Koochiching County, MN11,833 people
Questions
How fast is Itasca County, MN growing?
Population estimates put Itasca County at 45,404 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 18,541 households. Median household income rose 24.4% from the 2015–2019 survey, before inflation.
How much do households in Itasca County, MN spend?
Households in Itasca County spend about $248.9M a year on rent and homeowner costs, $108.3M on groceries and $67.7M on food away from home. Set against the U.S., households in Itasca County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (63).
Which business types have the highest market scores in Itasca County, MN?
The highest Groundwork market scores in Itasca County are for primary care and pediatric clinics (81), bakeries and dessert shops (73) and car washes and detailers (71). Itasca County ranks #76 of 1,656 scored counties for primary care and pediatric clinics.
How does Itasca County, MN compare with the U.S.?
The median household income in Itasca County is $68,603 a year, 15% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $225,200, against $332,700 for the U.S. For its number of households, Itasca County has the most map listings, relative to the U.S., for chiropractors (89% above the U.S. rate) and the fewest for spas and skin care studios (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Itasca County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Itasca County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Itasca County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Itasca County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.