County profile · Minnesota
Nicollet County, MN market data
Population, household spending and competition for 56 business types in Nicollet County, each scored against other counties.
- Population, 2025
- 34,273
- −0.7% since 2020
- Households
- 13,002
- Median household income
- $79,756
- +18.3% vs. 2015–2019, before inflation
- Median home value
- $270,300
- Jobs located here
- 15,748
- Highest market score
- 78
- Salons, barbers and spas, #102 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Nicollet County by name and distance, and the households and spending within reach. Or open the report at the center of Nicollet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 34,273 people live in Nicollet County, in 13,002 households. Population estimates put the population change in Nicollet County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. The median household income in Nicollet County is $79,756 a year, in line with the U.S. median of $80,734. That rose 18.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Nicollet County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (77).
The highest Groundwork market scores in Nicollet County are for salons, barbers and spas (78); hair salons (76); and dentists and orthodontists (75). Nicollet County ranks #102 of 2,385 scored counties for salons, barbers and spas.
Nicollet County is part of the Mankato metro area. For its number of households, Nicollet County has the most map listings, relative to the U.S., for chiropractors (85% above the U.S. rate) and the fewest for real estate businesses (62% below the U.S. rate).
All 56 business types in Nicollet County
Highest Groundwork market score first. Each score compares Nicollet County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 78 | #102 of 2,385 | 26 | 20.0 | $521K | 245 | 5 |
| Hair salons | 76 | #129 of 2,339 | 17 | 13.1 | $796K | 185 | 4 |
| Dentists and orthodontists | 75 | #153 of 1,886 | 10 | 7.7 | $1.9M | 196 | 6 |
| Sit-down restaurants | 75 | #235 of 2,405 | 48 | 36.9 | $1.1M | 167 | 15 |
| Bakeries and dessert shops | 74 | #175 of 1,889 | 6 | 4.6 | $8.9M | 215 | 5 |
| Restaurants and cafes | 73 | #297 of 2,405 | 95 | 73.1 | $561K | 151 | 41 |
| Grocery and convenience stores | 73 | #352 of 2,402 | 20 | 15.4 | $4.1M | 120 | 5 |
| Doctors, dentists and clinics | 72 | #280 of 2,394 | 53 | 40.8 | $363K | 238 | 21 |
| Convenience stores | 71 | #395 of 2,261 | 7 | 5.4 | $11.6M | 147 | Under 3 |
| Gyms | 68 | #268 of 1,792 | 8 | 6.2 | $1.6M | 122 | Under 3 |
| Grocery stores | 68 | #454 of 2,070 | 7 | 5.4 | $11.6M | 125 | 4 |
| Fast food and sandwich shops | 67 | #469 of 2,222 | 14 | 10.8 | $3.8M | 125 | 21 |
| Real estate | 66 | #337 of 2,229 | 19 | 14.6 | Index only | 230 | 6 |
| Clothing and shoe stores | 66 | #486 of 2,087 | 13 | 10.0 | $2.1M | 163 | 5 |
| Coffee shops and cafes | 65 | #433 of 2,063 | 11 | 8.5 | $4.8M | 131 | 5 |
| Auto repair and car care | 64 | #563 of 2,401 | 38 | 29.2 | $389K | 145 | 20 |
| Real estate agents and brokers | 63 | #419 of 2,176 | 16 | 12.3 | Index only | 217 | 6 |
| Pizza | 63 | #550 of 2,090 | 10 | 7.7 | $5.3M | 105 | 21 |
| Pet businesses | 62 | #566 of 2,200 | 8 | 6.2 | $1.5M | 165 | 8 |
| Clothing, shoes and laundry | 62 | #632 of 2,210 | 22 | 16.9 | $1.2M | 139 | 5 |
| Gas stations | 62 | #662 of 2,358 | 14 | 10.8 | $2.6M | 111 | 10 |
| Gyms, studios and classes | 61 | #560 of 2,088 | 17 | 13.1 | $748K | 113 | Under 3 |
| Auto repair shops | 50 | #1,177 of 2,378 | 30 | 23.1 | $493K | 111 | 18 |
| Martial arts and dance studios | 48 | #737 of 1,334 | 7 | 5.4 | $1.8M | 90 | Under 3 |
| Collision repair and body shops | 45 | #775 of 1,327 | 5 | 3.8 | $3M | 96 | 5 |
| Insurance agencies | 41 | #1,423 of 2,272 | 17 | 13.1 | $1.3M | 105 | 10 |
| Veterinarians | 40 | #973 of 1,485 | 5 | 3.8 | $2.3M | 85 | 8 |
| Lawn, cleaning and pest control | 40 | #1,271 of 1,771 | 14 | 10.8 | $1.2M | 72 | 14 |
| Home repair trades | 40 | #1,504 of 2,057 | 20 | 15.4 | $1.9M | 77 | 22 |
| HVAC and plumbing | 39 | #1,249 of 1,707 | 11 | 8.5 | $3.4M | 71 | 12 |
| Chiropractors | 34 | #1,182 of 1,490 | 13 | 10.0 | $1.5M | 62 | 6 |
| Landscaping and lawn care | 34 | #1,183 of 1,493 | 10 | 7.7 | $1.7M | 57 | 11 |
| Electricians | 31 | #973 of 1,160 | 6 | 4.6 | $6.2M | 52 | 10 |
| Child care and preschools | 27 | #1,389 of 1,611 | 10 | 7.7 | $580K | 58 | 11 |
| Laundromats | Not scored | Not scored | 4 | 3.1 | $6.7M | 54 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.1 | $4.8M | 200 | 3 |
| Spas and skin care | Not scored | Not scored | 4 | 3.1 | $3.4M | 386 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.3 | $4.9M | 196 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.3 | $5.6M | 88 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.3 | $3.9M | 152 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.3 | Index only | 114 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.3 | $12.4M | 147 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.5 | $6.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.5 | $1M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.5 | $6.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.5 | $9.6M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.5 | $9.6M | Too few | 6 |
| Tire shops | Not scored | Not scored | 2 | 1.5 | $7.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.5 | $6.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $26.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $16.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Nicollet County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.8M | $1,138 | 119 |
| Gasoline and other fuels | $37M | $2,850 | 110 |
| Food away from home | $53.3M | $4,103 | 101 |
| Groceries | $81M | $6,232 | 99 |
| Personal care products and services | $13.5M | $1,041 | 104 |
| Child care and other personal services | $5.8M | $446 | 77 |
| Memberships, classes and admissions | $12.7M | $977 | 99 |
| Medical and dental services | $19.2M | $1,480 | 115 |
| Pets | $11.6M | $893 | 98 |
| Clothing, shoes and related services | $26.9M | $2,071 | 101 |
| Vehicle insurance | $22.4M | $1,725 | 88 |
| Home repairs, maintenance and insurance | $37.3M | $2,866 | 95 |
| Lawn care, cleaning and other household services | $16.8M | $1,293 | 91 |
| Rent and homeowner costs | $189.7M | $14,590 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Nicollet County
- Population, 2025 estimate
- 34,273−0.7% since 2020
- Households
- 13,002
- Median age
- 38.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 448 sq. mi.
- People per square mile
- 77
- Median household income
- $79,756+18.3% vs. 2015–2019, before inflation
- Average household income
- $112,374
- Median home value
- $270,300
- Jobs located here
- 15,748
- Daytime population
- 33,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nicollet County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Nicollet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Blue Earth County, MN69,871 people
- Le Sueur County, MN29,113 people
- Sibley County, MN15,005 people
- Brown County, MN25,800 people
- Waseca County, MN18,885 people
- Watonwan County, MN11,205 people
- Rice County, MN67,917 people
- Faribault County, MN13,914 people
Questions
How fast is Nicollet County, MN growing?
Population estimates put Nicollet County at 34,273 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 13,002 households. Against the 2015–2019 survey, median household income rose 18.3%, before inflation.
How much do households in Nicollet County, MN spend?
Households in Nicollet County spend about $189.7M a year on rent and homeowner costs, $81M on groceries and $53.3M on food away from home. Relative to the U.S., household spending in Nicollet County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (77).
Which business types have the highest market scores in Nicollet County, MN?
Of the business types scored in Nicollet County, salons, barbers and spas (78); hair salons (76); and dentists and orthodontists (75) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #102 of 2,385 scored counties.
How does Nicollet County, MN compare with the U.S.?
Median household income in Nicollet County is $79,756, in line with the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $270,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (85% above the U.S. rate) and lowest for real estate businesses (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Nicollet County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nicollet County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Nicollet County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nicollet County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.