Metro area profile · Minnesota
Mankato, MN metro area market data
Population, household spending and competition for 56 business types in the Mankato metro area, each scored against other metro areas.
- Population, 2025
- 104,907
- +1.2% since 2020
- Households
- 40,608
- Median household income
- $75,808
- +24.6% vs. 2015–2019, before inflation
- Median home value
- $268,100
- Jobs located here
- 53,653
- Highest market score
- 83
- Primary care and pediatrics, #14 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Mankato metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Mankato metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 104,907 people live in the Mankato metro area, in 40,608 households. Between 2020 and 2025, the population of the Mankato metro area grew 1.2%, slower than the U.S. (+3.1%). The median household income in the Mankato metro area is $75,808 a year, 6% below the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Mankato metro area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (70).
The highest Groundwork market scores in the Mankato metro area are for primary care and pediatric clinics (83), optometrists and eye clinics (81) and medical and dental practices (78). The Mankato metro area ranks #14 of 387 scored metro areas for primary care and pediatric clinics.
The Mankato metro area takes in 2 counties: Blue Earth County and Nicollet County. For its number of households, the Mankato metro area has the most map listings, relative to the U.S., for chiropractors (twice the U.S. rate) and the fewest for primary care and pediatric clinics (65% below the U.S. rate).
All 56 business types in the Mankato metro area
Highest Groundwork market score first. Each score compares the Mankato metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 83 | #14 of 387 | 10 | 2.5 | $5.7M | 322 | 21 |
| Optometrists and eye care | 81 | #8 of 386 | 11 | 2.7 | $5.2M | 167 | 4 |
| Doctors, dentists and clinics | 78 | #22 of 387 | 280 | 69.0 | $205K | 134 | 93 |
| Barbershops | 72 | #33 of 387 | 11 | 2.7 | $3.7M | 194 | Under 3 |
| Grocery and convenience stores | 72 | #49 of 387 | 60 | 14.8 | $4.1M | 121 | 13 |
| Grocery stores | 70 | #56 of 387 | 20 | 4.9 | $12.3M | 132 | 11 |
| Physical therapy | 69 | #67 of 386 | 23 | 5.7 | $2.5M | 104 | 7 |
| Bakeries and dessert shops | 67 | #57 of 387 | 26 | 6.4 | $6.1M | 147 | 23 |
| Tire shops | 67 | #91 of 386 | 13 | 3.2 | $3.5M | 139 | 6 |
| Dentists and orthodontists | 65 | #83 of 387 | 43 | 10.6 | $1.3M | 136 | 35 |
| Hair salons | 64 | #69 of 387 | 85 | 20.9 | $473K | 110 | 16 |
| Salons, barbers and spas | 62 | #66 of 387 | 154 | 37.9 | $261K | 123 | 38 |
| Pet grooming and boarding | 61 | #113 of 386 | 14 | 3.4 | $2.5M | 96 | 4 |
| Car washes and detailing | 60 | #123 of 387 | 18 | 4.4 | $2.5M | 100 | 6 |
| Convenience stores | 59 | #139 of 387 | 27 | 6.6 | $9.1M | 115 | Under 3 |
| Spas and skin care | 57 | #123 of 387 | 41 | 10.1 | $981K | 112 | 7 |
| Sit-down restaurants | 57 | #133 of 387 | 205 | 50.5 | $771K | 116 | 73 |
| Gas stations | 57 | #144 of 387 | 35 | 8.6 | $3.3M | 138 | 41 |
| Veterinarians | 56 | #152 of 384 | 11 | 2.7 | $3.1M | 115 | 11 |
| Collision repair and body shops | 56 | #159 of 381 | 11 | 2.7 | $4.1M | 134 | 14 |
| Nail salons | 54 | #152 of 387 | 16 | 3.9 | $2.5M | 150 | 13 |
| Pet stores | 54 | #161 of 382 | 7 | 1.7 | $4.9M | 108 | 3 |
| Pet businesses | 54 | #165 of 387 | 43 | 10.6 | $799K | 91 | 18 |
| Auto repair and car care | 54 | #169 of 387 | 151 | 37.2 | $300K | 112 | 72 |
| Funeral homes | 52 | #160 of 377 | 7 | 1.7 | $806K | 119 | Under 3 |
| Restaurants and cafes | 52 | #179 of 387 | 405 | 99.7 | $390K | 105 | 180 |
| Auto repair shops | 51 | #193 of 387 | 92 | 22.7 | $493K | 111 | 55 |
| Yoga, Pilates and fitness studios | 48 | #183 of 347 | 7 | 1.7 | $5.1M | 127 | 15 |
| Mortgage brokers and lenders | 46 | #212 of 373 | 11 | 2.7 | Index only | 133 | Under 3 |
| Roofing and gutters | 46 | #221 of 381 | 14 | 3.4 | $7.9M | 93 | 8 |
| Gyms, studios and classes | 45 | #241 of 387 | 58 | 14.3 | $621K | 94 | 25 |
| Coffee shops and cafes | 44 | #242 of 387 | 45 | 11.1 | $3.5M | 95 | 23 |
| Martial arts and dance studios | 43 | #260 of 387 | 20 | 4.9 | $1.8M | 89 | 10 |
| Pizza | 41 | #262 of 387 | 38 | 9.4 | $4.2M | 82 | 83 |
| House cleaning | 41 | #262 of 375 | 9 | 2.2 | $5.5M | 87 | 18 |
| Gyms | 41 | #268 of 387 | 31 | 7.6 | $1.2M | 89 | 15 |
| Fast food and sandwich shops | 38 | #273 of 387 | 69 | 17.0 | $2.3M | 75 | 83 |
| Real estate | 36 | #325 of 387 | 146 | 36.0 | Index only | 90 | 60 |
| Real estate agents and brokers | 35 | #336 of 387 | 115 | 28.3 | Index only | 91 | 33 |
| Clothing, shoes and laundry | 34 | #301 of 387 | 118 | 29.1 | $677K | 77 | 40 |
| Laundromats | 32 | #293 of 364 | 9 | 2.2 | $8.9M | 71 | Under 3 |
| Clothing and shoe stores | 30 | #315 of 387 | 88 | 21.7 | $908K | 71 | 40 |
| Property management | 30 | #351 of 374 | 17 | 4.2 | Index only | 60 | 17 |
| Electricians | 27 | #352 of 383 | 15 | 3.7 | $7.3M | 61 | 29 |
| Chiropractors | 27 | #360 of 386 | 44 | 10.8 | $1.3M | 55 | 23 |
| Child care and preschools | 25 | #358 of 387 | 24 | 5.9 | $690K | 69 | 30 |
| Lawn, cleaning and pest control | 25 | #363 of 387 | 49 | 12.1 | $1M | 61 | 64 |
| Home repair trades | 24 | #376 of 387 | 70 | 17.2 | $1.6M | 65 | 80 |
| HVAC and plumbing | 21 | #379 of 387 | 41 | 10.1 | $2.7M | 56 | 43 |
| Landscaping and lawn care | 18 | #378 of 385 | 36 | 8.9 | $1.4M | 47 | 46 |
| Insurance agencies | 16 | #377 of 387 | 85 | 20.9 | $817K | 65 | 64 |
| Pest control | Not scored | Not scored | 4 | 1.0 | $12.5M | 122 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.7 | Index only | 72 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $22.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $79.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $57.4M | Too few | 3 |
Household spending in the Mankato metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.4M | $1,117 | 117 |
| Gasoline and other fuels | $114.9M | $2,829 | 109 |
| Food away from home | $158M | $3,890 | 96 |
| Groceries | $245.5M | $6,046 | 96 |
| Personal care products and services | $40.2M | $991 | 99 |
| Child care and other personal services | $16.6M | $408 | 70 |
| Memberships, classes and admissions | $36M | $886 | 90 |
| Medical and dental services | $57.4M | $1,414 | 110 |
| Pets | $34.4M | $846 | 93 |
| Clothing, shoes and related services | $79.9M | $1,967 | 96 |
| Vehicle insurance | $69.5M | $1,710 | 87 |
| Home repairs, maintenance and insurance | $110.1M | $2,710 | 90 |
| Lawn care, cleaning and other household services | $49.9M | $1,229 | 87 |
| Rent and homeowner costs | $569.4M | $14,021 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Mankato metro area
- Population, 2025 estimate
- 104,907+1.2% since 2020
- Households
- 40,608
- Median age
- 35.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,196 sq. mi.
- People per square mile
- 87
- Median household income
- $75,808+24.6% vs. 2015–2019, before inflation
- Average household income
- $99,501
- Median home value
- $268,100
- Jobs located here
- 53,653
- Daytime population
- 109,635Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mankato metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Mankato metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Mankato metro area 2
- Blue Earth County, MN69,871 people
- Nicollet County, MN34,411 people
Other markets based in Minnesota 12
- Minneapolis-St. Paul-Bloomington, MN-WI metro area3,713,668 people
- Duluth, MN-WI metro area280,870 people
- Rochester, MN metro area228,522 people
- St. Cloud, MN metro area202,458 people
- Brainerd, MN area98,678 people
- Faribault-Northfield, MN area67,917 people
- Fergus Falls, MN area60,475 people
- Winona, MN area49,779 people
- Red Wing, MN area47,943 people
- Bemidji, MN area46,512 people
- Grand Rapids, MN area45,275 people
- Willmar, MN area44,079 people
Questions
How fast is the Mankato, MN metro area growing?
Population estimates put the Mankato metro area at 104,907 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 40,608 households. Against the 2015–2019 survey, median household income rose 24.6%, before inflation.
How much do households in the Mankato, MN metro area spend?
Households in the Mankato metro area spend about $569.4M a year on rent and homeowner costs, $245.5M on groceries and $158M on food away from home. Relative to the U.S., household spending in the Mankato metro area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (70).
Which business types have the highest market scores in the Mankato, MN metro area?
Of the business types scored in the Mankato metro area, primary care and pediatric clinics (83), optometrists and eye clinics (81) and medical and dental practices (78) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #14 of 387 scored metro areas.
How does the Mankato, MN metro area compare with the U.S.?
Median household income in the Mankato metro area is $75,808, 6% below the U.S. median of $80,734. The population rose 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $268,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (twice the U.S. rate) and lowest for primary care and pediatric clinics (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Mankato metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mankato metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Mankato metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mankato metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.