County profile · Minnesota
St. Louis County, MN market data
How St. Louis County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 200,518
- +0.2% since 2020
- Households
- 87,115
- Median household income
- $70,069
- +25.9% vs. 2015–2019, before inflation
- Median home value
- $221,400
- Jobs located here
- 98,963
- Highest market score
- 75
- Nail salons, #78 of 1,328 scored counties
A site report maps the competitors on map listings around any address in St. Louis County by name and distance, and the households and spending within reach. Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
St. Louis County has an estimated 200,518 people and 87,115 households. Population estimates put the population change in St. Louis County from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). Median household income in St. Louis County is $70,069, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.
Relative to the U.S., household spending in St. Louis County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Of the business types scored in St. Louis County, nail salons (75), car washes and detailers (75) and primary care and pediatric clinics (73) have the highest Groundwork market scores. For nail salons, that ranks #78 of 1,328 scored counties.
St. Louis County is part of the Duluth metro area. Against the U.S., map listings per household run highest for collision repair and body shops (42% above the U.S. rate) and lowest for barbershops (72% below the U.S. rate).
All 56 business types in St. Louis County
Highest Groundwork market score first. Each score compares St. Louis County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 75 | #78 of 1,328 | 17 | 2.0 | $4.9M | 293 | 8 |
| Car washes and detailing | 75 | #122 of 1,451 | 27 | 3.1 | $3.4M | 136 | 6 |
| Primary care and pediatrics | 73 | #183 of 1,656 | 30 | 3.4 | $4M | 224 | 80 |
| Barbershops | 71 | #194 of 1,356 | 13 | 1.5 | $6.4M | 340 | Under 3 |
| Tire shops | 68 | #321 of 1,530 | 24 | 2.8 | $3.8M | 154 | 13 |
| Veterinarians | 65 | #372 of 1,485 | 19 | 2.2 | $3.7M | 137 | 21 |
| Fast food and sandwich shops | 63 | #616 of 2,222 | 97 | 11.1 | $3.4M | 110 | 132 |
| Grocery and convenience stores | 63 | #671 of 2,402 | 162 | 18.6 | $3.2M | 94 | 37 |
| Coffee shops and cafes | 62 | #535 of 2,063 | 70 | 8.0 | $4.7M | 126 | 33 |
| Pet stores | 61 | #299 of 974 | 15 | 1.7 | $4.7M | 104 | 4 |
| Yoga, Pilates and fitness studios | 60 | #203 of 777 | 12 | 1.4 | $6.1M | 149 | 21 |
| Physical therapy | 59 | #489 of 1,422 | 60 | 6.9 | $2M | 83 | 12 |
| Pizza | 59 | #688 of 2,090 | 69 | 7.9 | $4.7M | 93 | 132 |
| Salons, barbers and spas | 58 | #737 of 2,385 | 257 | 29.5 | $324K | 152 | 77 |
| Grocery stores | 58 | #740 of 2,070 | 47 | 5.4 | $10.9M | 118 | 36 |
| Hair salons | 58 | #765 of 2,339 | 149 | 17.1 | $559K | 130 | 50 |
| Restaurants and cafes | 58 | #830 of 2,405 | 762 | 87.5 | $428K | 116 | 329 |
| Bakeries and dessert shops | 57 | #653 of 1,889 | 67 | 7.7 | $4.9M | 118 | 40 |
| Dentists and orthodontists | 56 | #712 of 1,886 | 89 | 10.2 | $1.3M | 137 | 67 |
| Pet businesses | 56 | #814 of 2,200 | 85 | 9.8 | $833K | 95 | 43 |
| Sit-down restaurants | 56 | #892 of 2,405 | 358 | 41.1 | $912K | 137 | 164 |
| Optometrists and eye care | 55 | #562 of 1,302 | 41 | 4.7 | $2.9M | 93 | 14 |
| Chiropractors | 55 | #592 of 1,490 | 49 | 5.6 | $2.4M | 102 | 26 |
| Gas stations | 55 | #941 of 2,358 | 80 | 9.2 | $2.9M | 123 | 101 |
| Auto repair and car care | 55 | #975 of 2,401 | 325 | 37.3 | $284K | 106 | 122 |
| Spas and skin care | 54 | #734 of 1,769 | 73 | 8.4 | $1.1M | 130 | 18 |
| Mortgage brokers and lenders | 53 | #378 of 887 | 23 | 2.6 | Index only | 132 | 7 |
| Martial arts and dance studios | 53 | #579 of 1,334 | 37 | 4.2 | $2M | 97 | 18 |
| Lawn, cleaning and pest control | 53 | #748 of 1,771 | 59 | 6.8 | $1.8M | 105 | 87 |
| Convenience stores | 53 | #1,017 of 2,261 | 81 | 9.3 | $6.3M | 81 | Under 3 |
| Oil change and quick lube | 52 | #239 of 479 | 7 | 0.8 | $13.2M | 96 | 7 |
| Landscaping and lawn care | 51 | #677 of 1,493 | 39 | 4.5 | $2.7M | 91 | 61 |
| Funeral homes | 50 | #699 of 1,472 | 25 | 2.9 | $521K | 77 | 15 |
| Auto repair shops | 50 | #1,186 of 2,378 | 206 | 23.6 | $448K | 101 | 94 |
| House cleaning | 48 | #460 of 847 | 18 | 2.1 | $5.8M | 90 | 26 |
| Doctors, dentists and clinics | 47 | #1,341 of 2,394 | 746 | 85.6 | $160K | 105 | 205 |
| Pet grooming and boarding | 46 | #818 of 1,461 | 37 | 4.2 | $1.9M | 75 | 18 |
| Gyms | 46 | #1,069 of 1,792 | 78 | 9.0 | $932K | 72 | 21 |
| Laundromats | 45 | #450 of 785 | 17 | 2.0 | $9.8M | 78 | 5 |
| Gyms, studios and classes | 44 | #1,351 of 2,088 | 127 | 14.6 | $573K | 86 | 39 |
| Clothing, shoes and laundry | 42 | #1,412 of 2,210 | 183 | 21.0 | $908K | 103 | 74 |
| Electricians | 41 | #796 of 1,160 | 28 | 3.2 | $8.1M | 68 | 43 |
| Child care and preschools | 41 | #1,080 of 1,611 | 54 | 6.2 | $624K | 62 | 40 |
| Clothing and shoe stores | 41 | #1,363 of 2,087 | 136 | 15.6 | $1.2M | 96 | 69 |
| Property management | 38 | #654 of 910 | 27 | 3.1 | Index only | 79 | 26 |
| Home inspectors | 37 | #312 of 415 | 5 | 0.6 | Index only | 90 | Under 3 |
| Collision repair and body shops | 37 | #960 of 1,327 | 38 | 4.4 | $2.4M | 79 | 33 |
| Real estate agents and brokers | 37 | #1,740 of 2,176 | 185 | 21.2 | Index only | 118 | 67 |
| Real estate | 34 | #1,917 of 2,229 | 240 | 27.5 | Index only | 114 | 120 |
| HVAC and plumbing | 32 | #1,454 of 1,707 | 74 | 8.5 | $3.1M | 64 | 76 |
| Home repair trades | 32 | #1,803 of 2,057 | 143 | 16.4 | $1.6M | 65 | 140 |
| Roofing and gutters | 30 | #995 of 1,177 | 41 | 4.7 | $5.5M | 65 | 21 |
| Insurance agencies | 29 | #1,833 of 2,272 | 128 | 14.7 | $1.1M | 88 | 89 |
| Dry cleaners | Not scored | Not scored | 3 | 0.3 | $55.4M | 353 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.2 | $51.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $119.6M | Too few | 6 |
Household spending in St. Louis County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $92.4M | $1,060 | 111 |
| Gasoline and other fuels | $235M | $2,697 | 104 |
| Food away from home | $326.5M | $3,748 | 92 |
| Groceries | $514.1M | $5,902 | 93 |
| Personal care products and services | $83.2M | $956 | 95 |
| Child care and other personal services | $33.7M | $387 | 67 |
| Memberships, classes and admissions | $72.7M | $835 | 85 |
| Medical and dental services | $119.6M | $1,373 | 107 |
| Pets | $70.8M | $813 | 89 |
| Clothing, shoes and related services | $166.1M | $1,907 | 93 |
| Vehicle insurance | $142.2M | $1,632 | 83 |
| Home repairs, maintenance and insurance | $226.9M | $2,605 | 86 |
| Lawn care, cleaning and other household services | $103.7M | $1,190 | 84 |
| Rent and homeowner costs | $1.2B | $13,617 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in St. Louis County
- Population, 2025 estimate
- 200,518+0.2% since 2020
- Households
- 87,115
- Median age
- 42.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 6,248 sq. mi.
- People per square mile
- 32
- Median household income
- $70,069+25.9% vs. 2015–2019, before inflation
- Average household income
- $93,368
- Median home value
- $221,400
- Jobs located here
- 98,963
- Daytime population
- 212,532Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Louis County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Carlton County, MN36,518 people
- Lake County, MN10,879 people
- Itasca County, MN45,275 people
- Aitkin County, MN16,056 people
- Pine County, MN29,640 people
- Kanabec County, MN16,390 people
- Crow Wing County, MN67,686 people
- Cass County, MN30,992 people
Questions
How fast is St. Louis County, MN growing?
Population estimates put St. Louis County at 200,518 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 87,115 households. Median household income rose 25.9% from the 2015–2019 survey, before inflation.
How much do households in St. Louis County, MN spend?
Households in St. Louis County spend about $1.2B a year on rent and homeowner costs, $514.1M on groceries and $326.5M on food away from home. Set against the U.S., households in St. Louis County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (67).
Which business types have the highest market scores in St. Louis County, MN?
The highest Groundwork market scores in St. Louis County are for nail salons (75), car washes and detailers (75) and primary care and pediatric clinics (73). St. Louis County ranks #78 of 1,328 scored counties for nail salons.
How does St. Louis County, MN compare with the U.S.?
The median household income in St. Louis County is $70,069 a year, 13% below the U.S. median of $80,734. The population rose 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $221,400, against $332,700 for the U.S. For its number of households, St. Louis County has the most map listings, relative to the U.S., for collision repair and body shops (42% above the U.S. rate) and the fewest for barbershops (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in St. Louis County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Louis County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Minnesota · Every U.S. market · How we measure
Screening a site or an acquisition in St. Louis County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.