Yoga, Pilates and fitness studios in Minnesota

There are 476 yoga, Pilates and fitness studios on map listings in Minnesota as of September 2026. Of those, 88 are chain locations, or 18%, against 18% across the U.S. That is 2.1 per 10,000 households, 12% below the U.S. rate of 2.4.

At $1,085 per household (10% above the U.S. average), households in Minnesota spend about $2.5B a year on memberships, classes and admissions. That works out to $5.3M per studio, 30% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

In 2023, official counts showed 748 businesses with payroll in Minnesota classed as fitness and recreational sports centers, down 0.1% from 2019. That is one for every 3,086 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 154 SBA-backed loans worth $67.5M have gone to businesses classed as fitness and recreational sports centers in Minnesota.

Among the 50 states and DC, Minnesota ranks #9 for yoga, Pilates and fitness studios, with a Groundwork market score of 63 (upper middle). Of the 9 scored metro areas in or partly in Minnesota, the Rochester metro area scores highest (71). Of the 3 scored small-town markets in or partly in Minnesota, the Brainerd area scores highest (77).