County profile · Minnesota
Crow Wing County, MN market data
Population, household spending and competition for 56 business types in Crow Wing County, each scored against other counties.
- Population, 2025
- 69,132
- +4.3% since 2020
- Households
- 29,402
- Median household income
- $72,589
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $306,800
- Jobs located here
- 29,423
- Highest market score
- 81
- Barbershops, #59 of 1,356 scored counties
A site report maps the competitors on map listings around any address in Crow Wing County by name and distance, and the households and spending within reach. Or open the report at the center of Crow Wing County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 69,132 people live in Crow Wing County, in 29,402 households. Population estimates show Crow Wing County grew 4.3% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Crow Wing County is $72,589 a year, 10% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Crow Wing County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (68).
The highest Groundwork market scores in Crow Wing County are for barbershops (81), primary care and pediatric clinics (79) and child care centers and preschools (78). Crow Wing County ranks #59 of 1,356 scored counties for barbershops.
Crow Wing County is part of the Brainerd area. For its number of households, Crow Wing County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.6 times the U.S. rate) and the fewest for nail salons (43% below the U.S. rate).
All 56 business types in Crow Wing County
Highest Groundwork market score first. Each score compares Crow Wing County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 81 | #59 of 1,356 | 7 | 2.4 | $4.1M | 217 | Under 3 |
| Primary care and pediatrics | 79 | #95 of 1,656 | 8 | 2.7 | $5.1M | 287 | 33 |
| Child care and preschools | 78 | #107 of 1,611 | 6 | 2.0 | $1.9M | 193 | 11 |
| Tire shops | 70 | #288 of 1,530 | 14 | 4.8 | $2.4M | 96 | 4 |
| Funeral homes | 69 | #265 of 1,472 | 7 | 2.4 | $727K | 107 | 6 |
| Car washes and detailing | 69 | #266 of 1,451 | 14 | 4.8 | $2.4M | 95 | 4 |
| Fast food and sandwich shops | 68 | #442 of 2,222 | 34 | 11.6 | $3.3M | 108 | 50 |
| Nail salons | 67 | #207 of 1,328 | 10 | 3.4 | $2.9M | 172 | 7 |
| Bakeries and dessert shops | 67 | #336 of 1,889 | 20 | 6.8 | $5.6M | 135 | 17 |
| Grocery and convenience stores | 63 | #689 of 2,402 | 69 | 23.5 | $2.6M | 75 | 14 |
| Gas stations | 61 | #711 of 2,358 | 36 | 12.2 | $2.4M | 99 | 35 |
| Collision repair and body shops | 60 | #443 of 1,327 | 12 | 4.1 | $2.8M | 91 | 8 |
| Martial arts and dance studios | 59 | #414 of 1,334 | 13 | 4.4 | $2M | 97 | 7 |
| Grocery stores | 56 | #816 of 2,070 | 20 | 6.8 | $8.8M | 95 | 14 |
| Pet stores | 55 | #402 of 974 | 6 | 2.0 | $4.1M | 90 | Under 3 |
| Gyms | 55 | #736 of 1,792 | 23 | 7.8 | $1.1M | 85 | 9 |
| Convenience stores | 55 | #956 of 2,261 | 36 | 12.2 | $4.9M | 62 | Under 3 |
| Physical therapy | 54 | #625 of 1,422 | 19 | 6.5 | $2.2M | 90 | 13 |
| Spas and skin care | 54 | #752 of 1,769 | 37 | 12.6 | $775K | 89 | 5 |
| Pizza | 54 | #876 of 2,090 | 33 | 11.2 | $3.4M | 67 | 50 |
| Auto repair and car care | 54 | #1,053 of 2,401 | 139 | 47.3 | $242K | 90 | 46 |
| Veterinarians | 53 | #663 of 1,485 | 10 | 3.4 | $2.4M | 90 | 11 |
| Yoga, Pilates and fitness studios | 52 | #357 of 777 | 7 | 2.4 | $3.6M | 89 | 9 |
| Auto repair shops | 52 | #1,123 of 2,378 | 91 | 31.0 | $369K | 83 | 32 |
| Dentists and orthodontists | 51 | #909 of 1,886 | 38 | 12.9 | $1.1M | 110 | 28 |
| Gyms, studios and classes | 51 | #1,018 of 2,088 | 43 | 14.6 | $591K | 89 | 16 |
| Optometrists and eye care | 49 | #708 of 1,302 | 15 | 5.1 | $2.7M | 87 | 8 |
| Laundromats | 48 | #406 of 785 | 6 | 2.0 | $9.5M | 76 | Under 3 |
| Coffee shops and cafes | 48 | #1,116 of 2,063 | 38 | 12.9 | $3M | 80 | 17 |
| Doctors, dentists and clinics | 47 | #1,343 of 2,394 | 257 | 87.4 | $159K | 104 | 103 |
| Salons, barbers and spas | 47 | #1,356 of 2,385 | 135 | 45.9 | $213K | 100 | 32 |
| Hair salons | 46 | #1,392 of 2,339 | 77 | 26.2 | $373K | 87 | 19 |
| Clothing, shoes and laundry | 45 | #1,327 of 2,210 | 78 | 26.5 | $731K | 83 | 26 |
| Restaurants and cafes | 45 | #1,415 of 2,405 | 328 | 111.6 | $342K | 92 | 143 |
| Sit-down restaurants | 45 | #1,427 of 2,405 | 169 | 57.5 | $664K | 100 | 75 |
| Roofing and gutters | 44 | #734 of 1,177 | 21 | 7.1 | $3.8M | 44 | 4 |
| Pet businesses | 44 | #1,369 of 2,200 | 44 | 15.0 | $554K | 63 | 18 |
| Property management | 43 | #586 of 910 | 14 | 4.8 | Index only | 52 | 7 |
| Clothing and shoe stores | 43 | #1,315 of 2,087 | 63 | 21.4 | $905K | 71 | 23 |
| Pest control | 42 | #459 of 699 | 5 | 1.7 | $7.1M | 70 | 4 |
| Pet grooming and boarding | 42 | #922 of 1,461 | 18 | 6.1 | $1.4M | 53 | 7 |
| Urgent care and walk-in clinics | 38 | #239 of 325 | 5 | 1.7 | $8.2M | 33 | Under 3 |
| Chiropractors | 36 | #1,133 of 1,490 | 31 | 10.5 | $1.3M | 55 | 21 |
| HVAC and plumbing | 36 | #1,349 of 1,707 | 26 | 8.8 | $3M | 64 | 33 |
| Home repair trades | 32 | #1,808 of 2,057 | 66 | 22.4 | $1.2M | 49 | 65 |
| Insurance agencies | 30 | #1,814 of 2,272 | 55 | 18.7 | $938K | 75 | 39 |
| House cleaning | 29 | #763 of 847 | 9 | 3.1 | $4M | 62 | 21 |
| Electricians | 29 | #1,011 of 1,160 | 19 | 6.5 | $4.1M | 35 | 28 |
| Real estate | 28 | #2,136 of 2,229 | 157 | 53.4 | Index only | 60 | 84 |
| Real estate agents and brokers | 26 | #2,112 of 2,176 | 134 | 45.6 | Index only | 56 | 65 |
| Landscaping and lawn care | 24 | #1,407 of 1,493 | 37 | 12.6 | $965K | 33 | 44 |
| Lawn, cleaning and pest control | 24 | #1,694 of 1,771 | 51 | 17.3 | $700K | 42 | 69 |
| Home inspectors | 20 | #399 of 415 | 6 | 2.0 | Index only | 26 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.0 | Index only | 348 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.0 | $11.2M | 81 | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $57M | Too few | 3 |
Household spending in Crow Wing County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $33.6M | $1,142 | 119 |
| Gasoline and other fuels | $85.1M | $2,894 | 111 |
| Food away from home | $112.3M | $3,819 | 94 |
| Groceries | $176M | $5,986 | 95 |
| Personal care products and services | $28.7M | $976 | 97 |
| Child care and other personal services | $11.6M | $394 | 68 |
| Memberships, classes and admissions | $25.4M | $864 | 88 |
| Medical and dental services | $40.9M | $1,392 | 108 |
| Pets | $24.4M | $830 | 91 |
| Clothing, shoes and related services | $57M | $1,940 | 94 |
| Vehicle insurance | $51.6M | $1,754 | 90 |
| Home repairs, maintenance and insurance | $78.8M | $2,681 | 89 |
| Lawn care, cleaning and other household services | $35.7M | $1,215 | 86 |
| Rent and homeowner costs | $407.7M | $13,867 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Crow Wing County
- Population, 2025 estimate
- 69,132+4.3% since 2020
- Households
- 29,402
- Median age
- 46.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 999 sq. mi.
- People per square mile
- 68
- Median household income
- $72,589+28.4% vs. 2015–2019, before inflation
- Average household income
- $95,168
- Median home value
- $306,800
- Jobs located here
- 29,423
- Daytime population
- 66,579Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Crow Wing County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Crow Wing County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
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- Aitkin County, MN16,056 people
- Morrison County, MN34,249 people
- Wadena County, MN14,256 people
- Todd County, MN25,575 people
- Mille Lacs County, MN27,125 people
- Benton County, MN41,593 people
- Kanabec County, MN16,390 people
Questions
How fast is Crow Wing County, MN growing?
Population estimates put Crow Wing County at 69,132 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 29,402 households. Against the 2015–2019 survey, median household income rose 28.4%, before inflation.
How much do households in Crow Wing County, MN spend?
Households in Crow Wing County spend about $407.7M a year on rent and homeowner costs, $176M on groceries and $112.3M on food away from home. Relative to the U.S., household spending in Crow Wing County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (68).
Which business types have the highest market scores in Crow Wing County, MN?
Of the business types scored in Crow Wing County, barbershops (81), primary care and pediatric clinics (79) and child care centers and preschools (78) have the highest Groundwork market scores. For barbershops, that ranks #59 of 1,356 scored counties.
How does Crow Wing County, MN compare with the U.S.?
Median household income in Crow Wing County is $72,589, 10% below the U.S. median of $80,734. The population rose 4.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $306,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.6 times the U.S. rate) and lowest for nail salons (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Crow Wing County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Crow Wing County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Crow Wing County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Crow Wing County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.